Latest / The Unified Brand - Branding Podcast
Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker
In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.
We dive deep into:
The evolution of brand equity and why loyalty must be at its core
Why brand relevance, not just awareness, is key to market dominance
The secret to building…
The skinny
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