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Influencers No Longer the UAE’s Least Trusted Profession. Who Is?

Telemarketers have overtaken social media influencers as the UAE’s least trusted profession, according to a new survey of 1,028 residents. Credit card issuers and real estate agents also rank poorly. What’s driving this trust deficit, and what does it mean for businesses trying to win over customers? Nigel Sillitoe, CEO of Insight Discovery, joins us to unpack the findings and discuss how companies can rebuild consumer confidence.

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