Transcript

Why Playbooks Don't Always Work · Rev-n-u Unplugged

James: The warning sign when you're hiring somebody in general, but especially in sales, is that if they say that they have the playbook, you gotta be careful with that person because the playbook that worked in the past, it worked in a specific moment in time, selling a specific product to a specific buyer type, and the ingredients. and the recipe always change. Even if you stay, you could stay in the same industry for years and years and years, the ingredients change, the rules of the game change. And I think that's what we saw accelerate in the last couple of years is that the rules of the game change because of AI and because of what's possible now. And so it's, you're looking for like autonomous critical thinkers and people who can look at today's problem and use today's potential solutions to help solve it.