Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Rachael Wilde (Tyers), Founder of TBH Skincare (Part 2)

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6 quick questions with Rachael Wilde (Tyers), Founder of TBH Skincare (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions.
• 0:12
  We wrap up every episode with a series of six quick questions. I think they might have changed since I interviewed you the first time. But, you know, we'll see. My answers may have changed anyway. Exactly. Exactly. Question number one. What's your why? Why are you waking up every day and working on these two powerhouse brands?
• 0:34
  I think obviously with TBH, like back in the day, and it still is the case is I had such a personal link to the problem that I'm solving with the business that I will always remember that. And there's always customers that message us week by week and they tell us how much their lives have changed because of the product and how differently they feel about themselves. And because I witnessed that firsthand with my own experience with acne, that's obviously what...
• 1:02
  grounds me in terms of like why we even bother doing what we're doing. But I think at the moment with York Street and, you know, why I go to work every day and, you know, stumble forward is because that opportunity for personal growth is, you
• 1:18
  ugly, but amazing at the same time. And I just feel like I'm getting such an education every day that I just, I don't know another opportunity that would afford me that type of learning ever. So I just am embracing it every day. And I know that even though I don't get things right every day and I have a lot to learn, I'm still there and I'm showing up and I'm giving everything a go. And even just doing that, I think it's an achievement sometimes.
• 1:47
  Oh, hell yeah, definitely is. Question number two, what's been your favorite marketing moment to date? Oh, I would say the Priceline launch. I would say it's something that I'm very proud of because I think that we approached it differently to how a lot of other people have approached
• 2:16
  I'm almost seeing it like replicated in a way, which I love. Like I love seeing that when it's like, oh, this was something that we did and I'm seeing other people do it and that's really, really cool. And so I would say, yeah, the Priceline launch is probably something that I'm the most proud of and seeing the results from it as well and seeing it actually work. I'm excited to see, you know, the next big moment of that scale. Yeah.
• 2:38
  Question number three is what's your go-to business resource? Where are you learning outside of going to the office and building this business? Podcast, newsletter, a book?
• 2:49
  I'm not getting enough time for learning at the moment. It's all on the job. It's practical learning. Yeah. No, it is what I'm genuinely going to say is like, I'm not, but I would say one of the, like, if I had to share any resource that I'm loving at the moment is that I'm, I'm, my focus in growth at the moment is more actually on team building and leadership and how to like shape a culture. It's a really critical time in the business when we're bringing all these new people in and I have a lot to learn.
• 3:14
  So it's something that I have heaps of experience in. So I would say I'm actually leaning into like resources in those areas. So I'm listening actually to audio books, which I've never done before and I'm loving. So I've got one that I'm loving at the moment, which is Radical Candor, which I'm sure heaps of people know of. But that's an incredible book. And then I listened to one called Surrounded by Idiots, which is like a bestseller at the moment.
• 3:38
  And it sounds awful, but it's not at all. It's not actually what the title sounds like. And it's just about learning how to connect and communicate with different people in a company. When you've got all these different people around the table who think totally differently, how do you actually get the best out of everyone? So yeah, I would say those are the resources that I'm leaning on at the moment. I'm massively into audiobooks.
• 4:02
  which is great. Love that. Going to link them in the show notes. Going to check it out. I haven't heard them before being recommended on the show. So appreciate it. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated? Yep. Exercise, which obviously is a common one, but for me, it's like
• 4:32
  get like really hectic into the workday because it is very, very demanding. So yeah, I actually go to a 5.15 gym class and I'm never used to be an early morning person, but I think just having that time in the morning allows me to have like a calm entry into the day. So I go to the gym and then come home and actually have a tea on the couch with the news and my puppy and like just have some downtime actually in the morning, which was never, I was always someone that like got up and ran out the door and I just,
• 5:00
  never felt in control of my day when I was like that. So making this time for myself in the morning is really important. And then I have also just like, I know when to leave the office and come home. Like I was in a bit of a bad habit of just like staying there until silly like hours. And then, you know, some days you're going to do it, but I think having more structure around coming home, cooking dinner, and then I'm not a nighttime, I'm very rarely a nighttime work
• 5:31
  Nice. Got to get that sleep in. Yeah. Yeah. Sleep is so important to me. Me too. It's like something that I really prioritize and like try to make the best of. Question number five is what's been your worst money mistake and how much did it cost you?
• 5:50
  I would say it's actually still, I reckon this one would be the same one that I gave you last time, if you did ask me this last time, which was assuming that scaling into different marketing performance channels. So like we were doing, you know, a certain spend on meta and getting a certain return. And I was like, great, I'll do the same thing with Google ads, or I'll do the same thing with this. And, you know,
• 6:14
  thinking that I could just pour money into a channel and then it would give me that return, hurt us in the early stages of the business. So I think we poured about 12K down the drain with the wrong people managing the wrong platform. And at that stage of the business, 12K was like a huge, huge deal. So I would say that was probably one of the biggest mistakes I made is just like,
• 6:43
  thinking that I could apply the same learnings between channels. They're completely different things. Yeah. Yeah. Tough lesson to learn, but a good one to learn. Yeah. Last question. Question number six. What is a crazy story, good or bad from your journey in building these businesses?
• 7:02
  Oh gosh, I would have quite a lot. I'm going to use actually a Priceline example because we were fulfilling every order. Like, so all the D2C orders, we fulfilled ourselves with our own casual packing team. And then we got our, we're getting ready for Priceline. This was before the merge and everything. And we got our first PO from Priceline and we were like, yep, we're going to
• 7:26
  our products didn't even have barcodes on them because we were sending them ourselves. They didn't need barcodes. So then we were having to manually stick our barcodes onto the products and then repack them with like tampa seals on them. We were doing it all by hand with casual labor, like casual workers. And so how many units? It would have been over 20,000. Shit.
• 7:48
  Yeah, crazy. And so we were doing this with casual workers and there's just so much room for error when you're doing that. Like, so then what ended up happening was, so when Priceline order, they order to like different states,
• 8:04
  which have distribution centers and then they send out to stores from there. So we had pallets of like products that we had like put together. We were like looking at the different pallets, stacking like instructions and doing it ourselves and then like cling wrapping the whole thing together and then organizing like the freight pickups of pallets. And like, oh my gosh, I'm like, why did we not hire someone to do this? And like, why were we doing it ourselves? And so we sent off these pallets and then...
• 8:32
  we found out that, or we realized, I think, that 12 of the boxes of the SPF had gone without barcodes. Oh, no. Because the person packing them hadn't realized that they were meant to put the barcodes on the products. Oh, no.
• 8:47
  And so we had to, but we didn't know what distribution centers they had gone to. And then they were going to like, they were going out to stores with no barcodes and we were trying to like track them down. And it was an absolute nightmare. So like, I've done things like that. I've done print runs of like over 10,000 like bottles with spelling errors on them. I've like...
• 9:11
  Yeah, there has been so many things that I've gotten wrong. I remember even like in the very first delivery we ever got of a pallet, I didn't know what a pallet was. And so I arrived at the storage center and they were like, do you need a forklift? And I was like, I don't know. And they were like, oh, is it coming on a pallet? You're like, do I? I'm like, do I? And they're like, oh, well, is it coming on a pallet? And I was like, what's a pallet? I said that. And they were like, uh, okay. And they were like, a pallet is like,
• 9:39
  the thing that all the boxes sit on, you need like a forklift to get it out the truck. And I was like, yeah, I don't know. And then this truck arrived with all these pallets on it and they were like, you need a forklift. And so anyway, luckily they came and helped me. But then I couldn't even get those
• 9:55
  pallets into the storage that I had organized because the storage was on the second story and the weight was too heavy to be on not a ground level like it couldn't even go in the lift so then I had to like take out a new storage thing like there and then on the spot into like ground floor and oh my gosh like the amount that I learned that I had no idea about is just extensive yeah whoa wow
• 10:18
  Oh my gosh, that sounds crazy. That's some good ones there. Loved it. Thank you for sharing. Thank you for coming on the episode. I'm excited to see what comes out from you around Black Friday, Cyber Monday kind of time. I'll be keeping my eyes peeled. Loved this. Thank you for having me. So good to chat as always.
• 10:44
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 11:08
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 11:31
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 11:46
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 12:11
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 12:33
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that. Thank you.