Latest / Merryn Talks Money / Free Booze to Real Power: Why Shareholder Perks Matter
Transcript
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- 0:48Speaker 1: and informative and actionable stories from more than two thousand,
- 0:52Speaker 1: seven hundred journalists worldwide. Welcome to Meron Talks Your Money,
- 1:07Speaker 1: the personal finance edition of merin Talks Money.
- 1:09Speaker 2: From these bonus.
- 1:10Speaker 1: Podcasts, we talk about the best strategies for making the
- 1:12Speaker 1: most of your money. I'm Merri in some set web
- 1:15Speaker 1: and with me senior reporter and Money Distilled author John
- 1:18Speaker 1: step Back, Hi, John, I'm in right. This week, we
- 1:25Speaker 1: wanted to talk about something kind of really quite old fashioned, right,
- 1:28Speaker 1: We wanted to talk.
- 1:29Speaker 2: About, yeah, shareholder perks. Now.
- 1:33Speaker 1: I think a lot, as you know, about ownership and
- 1:37Speaker 1: about how we give people a sense of ownership when
- 1:41Speaker 1: they hold equities. And this is something that most people
- 1:45Speaker 1: don't have, right because they hold their acts very remotely.
- 1:48Speaker 1: They hold them as a giant fund through their auto enrollment,
- 1:52Speaker 1: or they hold their shares in a fund on a platform,
- 1:55Speaker 1: and even if they hold their shares as a single share,
- 1:59Speaker 1: they still hold them on a platforms. So there isn't
- 2:01Speaker 1: a certificate, there isn't something to touch. And also people
- 2:05Speaker 1: don't go to agms in the way they used to
- 2:08Speaker 1: in the old days, so people don't have that sense
- 2:11Speaker 1: of connection to the companies in which they invest. And
- 2:16Speaker 1: that's as you're getting slightly worse, not better.
- 2:20Speaker 2: I think.
- 2:20Speaker 1: I don't know if you've seen this conversations underway at
- 2:22Speaker 1: the moment too it maybe there might we might see
- 2:25Speaker 1: an end to the physical agm. We might see an
- 2:28Speaker 1: end to the way that individuals can vote on remuneration
- 2:33Speaker 1: at agms, etc. And I'm really nervous about this because
- 2:36Speaker 1: I really think the physical AGM should be compulsory. I
- 2:38Speaker 1: think if you should be compulsory for all companies to
- 2:40Speaker 1: have physical agms, I think they should also be forced
- 2:43Speaker 1: to live stream them so that you can either watch
- 2:45Speaker 1: them online or you can go to them. And I
- 2:47Speaker 1: also absolutely believe that tea and biscuits should be compulsory
- 2:53Speaker 1: at these physical agms and active I was going to
- 2:56Speaker 1: go one step further and let me do that. I
- 2:59Speaker 1: would say that lunch should be compulsory, Yes, lunch, and
- 3:04Speaker 1: what's more, what's more, that the AGM should start at
- 3:08Speaker 1: a time that allows older people to use their discounted
- 3:13Speaker 1: travel documents to get there. That's maximum participation. I think
- 3:20Speaker 1: this really matters. You're meant to be anti regulation and
- 3:24Speaker 1: have anti regulation, but I'm proved somethings improve some things.
- 3:28Speaker 1: I'm pro participation, I'm pro shareholder democracy, and I'm pro
- 3:32Speaker 1: people feeling like they have a sense of ownership. And
- 3:35Speaker 1: I think that we have possibly allowed companies to get
- 3:38Speaker 1: away with not really treating their individual shareholders in the
- 3:41Speaker 1: way that they should. You know, if you look at
- 3:43Speaker 1: the look at the history of agms, right, these used
- 3:46Speaker 1: to be so much more fun. I wrote about this
- 3:48Speaker 1: in that book. I wrote Ages Ago Share Power, about
- 3:51Speaker 1: people turning up there with some very famous nuns, right,
- 3:54Speaker 1: who used to turn up all the time. In fact,
- 3:56Speaker 1: they probably still do and engage with companies on anything
- 3:59Speaker 1: that that bothered them. And long before that, there were
- 4:02Speaker 1: I wrote about these brothers, the Gilbert brothers, who made
- 4:05Speaker 1: a big fortune in the Californian gold Rush, and they
- 4:08Speaker 1: moved all their money out of pick axes, pots and
- 4:10Speaker 1: pans eventually into stock markets. And then they went to
- 4:13Speaker 1: literally every single shareholder meeting and complained about everything, and
- 4:17Speaker 1: when they didn't get the answers, they wanted to stand
- 4:19Speaker 1: up and show you work for me, you work for me,
- 4:22Speaker 1: And I thought that was great. Great, it's activism, and
- 4:25Speaker 1: you know the world needs more Gilbert. I will just say,
- 4:28Speaker 1: before I get on to what we're actually supposed to
- 4:29Speaker 1: be talking about, I wanted to point out an article
- 4:31Speaker 1: I read in one of the newspapers this weekend about
- 4:33Speaker 1: an order of nuns in West London. In fact, I've
- 4:36Speaker 1: walked past this convent quite a lot now I come
- 4:38Speaker 1: to think about it, and they are doing exactly the same,
- 4:41Speaker 1: taking on, taking on corporate America who are doing things
- 4:43Speaker 1: they don't like. They've been running a lot campaign against
- 4:46Speaker 1: City Bank about a fossil fuels and impact on Indigenous rights,
- 4:50Speaker 1: and how you might feel about that is not really
- 4:51Speaker 1: the point here.
- 4:52Speaker 2: The point is that if you're a shareholder.
- 4:54Speaker 1: You get the perk, You get the perk of being
- 4:58Speaker 1: able to use your vote, go to the a GM,
- 5:01Speaker 1: have your cake, make your voice known.
- 5:03Speaker 2: And I think that's really important.
- 5:04Speaker 3: No, that is important. It's all about ownership, right, Yeah,
- 5:10Speaker 3: It's one of the reasons we do have a lot
- 5:13Speaker 3: of films we have at the moment is because people
- 5:15Speaker 3: are either in a weird of or increasingly detached from
- 5:19Speaker 3: that whole coincept.
- 5:21Speaker 2: Yeah, and how do you get rid of that?
- 5:22Speaker 1: How do you get rid of a distance between a
- 5:25Speaker 1: person and an institution?
- 5:26Speaker 2: In the UK?
- 5:27Speaker 1: And you know the answer, and I know the answer,
- 5:30Speaker 1: and I suspect that our listeners also know the answer.
- 5:33Speaker 2: And the answer is discounted booze, isn't it though?
- 5:38Speaker 3: I mean, isn't that the answer to everything? Let's be honest, Well,
- 5:40Speaker 3: in the.
- 5:41Speaker 1: UK, at least, I suspect that other countries have different dynamics,
- 5:44Speaker 1: but here cheap booze it's the answer.
- 5:47Speaker 2: And we're having this conversation.
- 5:49Speaker 1: Because we noticed that Chapel Down is one of the
- 5:51Speaker 1: few companies left that has a really great perk. If
- 5:55Speaker 1: you're a shareholder in Chapel Down, what is it? Well,
- 5:57Speaker 1: what's the discount job?
- 5:58Speaker 3: Well, it's at least of when them with twenty five
- 6:00Speaker 3: percent off of things what one share.
- 6:04Speaker 2: Minimum shares needed one details.
- 6:07Speaker 1: If you've got between one and one nine hundred and
- 6:10Speaker 1: ninety nine shares, you are a silver shareholder and you
- 6:13Speaker 1: got a twenty five cent diskind of you got two
- 6:15Speaker 1: thousand or more shares, you're a Gold shareholder and you
- 6:18Speaker 1: get discounts off all sorts of things.
- 6:21Speaker 2: Under wine, there's a platinum shareholder.
- 6:25Speaker 3: If you get more than ten thousand shares, you get
- 6:27Speaker 3: thirty three percent of wine purchases and annual guided two
- 6:30Speaker 3: vouchers for four running off at some restaurant and their shop,
- 6:36Speaker 3: and various other little perks as well. So great, I mean,
- 6:40Speaker 3: I actually be feeling in this neck of the woods.
- 6:42Speaker 3: I actually know quite a lot of people who are
- 6:45Speaker 3: fans of Chapel Down for various reasons. But barely. I
- 6:49Speaker 3: mean that is the kind of thing where you would
- 6:51Speaker 3: say there and you think, well, actually, if I drink
- 6:52Speaker 3: any quantity of this way, and I thought, it probably
- 6:54Speaker 3: is worth just owning shares purely for that.
- 6:59Speaker 1: Share prices need thirty five p, right, thirty five p
- 7:02Speaker 1: and you get an annual twenty five percent discount verge.
- 7:05Speaker 3: I mean it's not bad, No, it's not. And I
- 7:07Speaker 3: mean this, I mean, and this is the other thing
- 7:09Speaker 3: that I was looking at. What is it Bloomsbury and
- 7:12Speaker 3: Bloomsberry function GQ rulings publisher. I think they're still publisher.
- 7:16Speaker 3: It's you get thirty five percent off the r RP
- 7:19Speaker 3: of any of their books in print in one chair,
- 7:25Speaker 3: which is you know, so you really think that shares
- 7:28Speaker 3: like six point ten at the moment, So at the
- 7:30Speaker 3: end of the day, if you don't have to buy
- 7:32Speaker 3: very many hard back books to get the money off.
- 7:35Speaker 3: And yes, by the way, it is the home of
- 7:36Speaker 3: Harry Potter, very Potter.
- 7:39Speaker 1: A lots of these things now and it used to
- 7:40Speaker 1: be back in the older. Is that a lot of
- 7:43Speaker 1: the discounts only came if you had an actual share
- 7:46Speaker 1: typical Yeah, In fact, looking at the list, there are
- 7:48Speaker 1: some that are still like that BT Group PLC discounts
- 7:51Speaker 1: on a variety of products and services, but it's only
- 7:53Speaker 1: avaiable to shareholders with this with a share certificate.
- 7:56Speaker 2: But most of.
- 7:57Speaker 1: Them now, if you get in touch with your platform,
- 8:00Speaker 1: they're going to arrange for you to have proof of
- 8:02Speaker 1: ownership so you can receive the perk.
- 8:04Speaker 3: Well, yeah, and I mean I think I think that's
- 8:07Speaker 3: one reason why, and I mean the promised Actually, I
- 8:09Speaker 3: was just looking at some research and this, and the
- 8:11Speaker 3: one thing that I couldn't really find out was I
- 8:17Speaker 3: don't think there's an easy way to measure whether perks
- 8:20Speaker 3: have gone down in either popularity or the number companies
- 8:25Speaker 3: offering them. There's certainly a sense that they have, and
- 8:28Speaker 3: I think if that's the case, it is partly because
- 8:30Speaker 3: we had this transition from paper shares to you know,
- 8:35Speaker 3: kind of like once well through nominee accounts, so it
- 8:37Speaker 3: became much much harder and for the same reason sort
- 8:40Speaker 3: of like people going to agms, actually in voting probably
- 8:44Speaker 3: went down somewhat as well, because suddenly there was this
- 8:47Speaker 3: kind of middle person between you and your shares. Where
- 8:51Speaker 3: I think things have changed now though, has been with
- 8:53Speaker 3: technology it's like I mean, for example, I have an
- 8:56Speaker 3: account with one of the big platforms, and it's very
- 8:58Speaker 3: good at nagging me you in the e GM when
- 9:01Speaker 3: it's coming up, and so you think the trans feril
- 9:04Speaker 3: mechanism new for for perks, I think is much much easier. Also,
- 9:10Speaker 3: I think to be feeling the BT boys, I think
- 9:11Speaker 3: those authors do going. I don't think it's just the
- 9:14Speaker 3: certificated people, because I think that would be extremely old fashioned.
- 9:18Speaker 1: Well that says on the Hardbridge Landstone website, which is
- 9:21Speaker 1: where I just checked.
- 9:23Speaker 3: I'd be surprised if that isn't a we put it there.
- 9:27Speaker 1: Okay, all right now the best, the best ones. I'm
- 9:30Speaker 1: looking down the list right, and the best ones seemed
- 9:32Speaker 1: to be all about things that the Brits really like.
- 9:34Speaker 2: Booze and holidays.
- 9:35Speaker 3: Your boos and holidays, Reny.
- 9:38Speaker 1: Sure you get discounts on package holidays books with the
- 9:40Speaker 1: company's subsidiary, which in travel.
- 9:42Speaker 3: Yes, that's the funniest one. That's going to be one
- 9:45Speaker 3: of the funniest. It's like NI shows like this engineering
- 9:50Speaker 3: group and you can get a discout in a package.
- 9:54Speaker 1: Yeah, Norwegian Cruise Line on board credit that maybe people
- 9:58Speaker 1: aren't thinking about cruis right now, Mitchell and Butler's twenty
- 10:02Speaker 1: percent of total bill.
- 10:04Speaker 2: Gosh, yes, no it is. It's basically all about It's
- 10:06Speaker 2: all about.
- 10:08Speaker 1: Smiths in turn a shareholder indulgent cord giving food to
- 10:12Speaker 1: percent of food to drink, ten percent discount in the hotels, Carnival.
- 10:16Speaker 3: What do you get on Carnival? I think you get
- 10:18Speaker 3: some one of your cruise sorts of things. Yeah.
- 10:20Speaker 2: Interesting.
- 10:21Speaker 1: You know I was looking this up, John, because I
- 10:22Speaker 1: was wondering when this all started. When did this idea
- 10:25Speaker 1: come that you should give people some sense of excitement
- 10:29Speaker 1: and something extra from holding shares. And do you know
- 10:31Speaker 1: when you think back about the first thing that one
- 10:34Speaker 1: of the first things that retail investors really went for.
- 10:36Speaker 1: I always think of Foreign colonial the investment trust, right,
- 10:41Speaker 1: And they had this great system back in the eighteen
- 10:46Speaker 1: seventies where when you bought a certificate because we're not
- 10:50Speaker 1: reading when shares and certificates that you bought it a
- 10:53Speaker 1: account and then redeemed it past. You'd buy one for
- 10:55Speaker 1: eighty five p and then when redemption date came along,
- 10:58Speaker 1: you get one hundred backs. It were more like a
- 10:59Speaker 1: bond than a share. But nonetheless, they had this lottery component,
- 11:04Speaker 1: so all the certificates would be out there, and then
- 11:06Speaker 1: every year they would have a random draw of the
- 11:10Speaker 1: certificates and if you won, you got your money early,
- 11:14Speaker 1: so you've effectively made your capital gain ages before anybody else,
- 11:18Speaker 1: and then you could reinvest.
- 11:20Speaker 3: I like that as well, because it's a bit of
- 11:23Speaker 3: elaborate financial engineering and throwing that lottery element, and people
- 11:27Speaker 3: just will pay for the lottery.
- 11:30Speaker 1: Yeah.
- 11:31Speaker 3: I don't actually understand why. I just put regulator reason,
- 11:35Speaker 3: but I don't understand what companies should somehow figure it
- 11:39Speaker 3: a way to make that gambling instinct. What can the
- 11:41Speaker 3: cost of capital favor? Again? I feel, but not, I mean,
- 11:46Speaker 3: it's it's it's very interesting. The other big one that
- 11:49Speaker 3: I remember, there was legendaries that it was Eurotunnel. God, yes,
- 11:54Speaker 3: when that first listed, I think if you were among
- 11:56Speaker 3: the original shareholders, you basically got something like next to
- 12:01Speaker 3: free travel on the euro on the Channel Tunnel, like
- 12:05Speaker 3: for life. I think you did, and they did try.
- 12:07Speaker 3: I think they tried to take it away, but it
- 12:09Speaker 3: was legally challenged because obviously that went through a load
- 12:11Speaker 3: of restructures and etcetera, et cetera. And I think the
- 12:15Speaker 3: original shareolders still have that perk. I mean, I could
- 12:19Speaker 3: be wrong, but I don't think. I think you had
- 12:22Speaker 3: to be in the original batch.
- 12:24Speaker 2: But anybody out.
- 12:25Speaker 1: There who still has that, do write in and let
- 12:28Speaker 1: us know. That will be fascinating. We'd also like to know,
- 12:30Speaker 1: if you do have it, how often.
- 12:32Speaker 3: You've used it. I remember working with some guys in
- 12:37Speaker 3: the early two thousands who who had who had got it,
- 12:41Speaker 3: and they were still using it, so it was it
- 12:44Speaker 3: was sort of still legendary up until up until then
- 12:46Speaker 3: at least.
- 12:56Speaker 1: Oh we forgot to mention Melbury, we forgot to mention
- 12:59Speaker 1: Margery exactly good. Yeah, Now you get a twenty percent discount.
- 13:02Speaker 1: I think you have to have a certain number of
- 13:03Speaker 1: shares for that. I don't think that comes easy, that one,
- 13:06Speaker 1: because obviously the shares are quite high in absolute terms,
- 13:09Speaker 1: well not that high, but here over a pound, and
- 13:11Speaker 1: I think I can't remember how many you have to have,
- 13:13Speaker 1: but slightly more than others.
- 13:14Speaker 2: But then you get a twenty percent discount, which is
- 13:17Speaker 2: surely worth.
- 13:18Speaker 3: It if you any of your design the handbags.
- 13:20Speaker 1: Yeah, yeah, And you know I think that when I
- 13:23Speaker 1: think about perks, I think to myself, it's not really
- 13:25Speaker 1: about the money, right, It's about the sense that you're
- 13:27Speaker 1: part of a group that it sort of leaves you
- 13:31Speaker 1: to the company and it gives you a great degree
- 13:33Speaker 1: of corporate loyalty. But then I remember that whenever anyone
- 13:36Speaker 1: says it's not about the money, it's about the principle.
- 13:38Speaker 2: It's always about the money.
- 13:40Speaker 1: And I guess if I was a big buyer of
- 13:41Speaker 1: Mulberry handbags and I was a shelter, it would definitely
- 13:43Speaker 1: be about the money.
- 13:44Speaker 3: Well, yeah, And the thing that's a good point because
- 13:46Speaker 3: I was. I was certainly I was sort of like thinking, well,
- 13:49Speaker 3: you know, especially you shouldn't late the text, do all
- 13:52Speaker 3: wag the investment dog. But actually, if you can be
- 13:55Speaker 3: bothered then and a lot of people can be bothered
- 13:57Speaker 3: to other sort of you know, money saving expert type
- 14:00Speaker 3: menu shy. So if you if you do go to
- 14:04Speaker 3: a certain pub a lot and you can buy one
- 14:06Speaker 3: share and get ten percent of all your bills, then
- 14:09Speaker 3: I say, well, why wouldn't you do it? It's not
- 14:11Speaker 3: as if you know you're going to recoup your initial
- 14:14Speaker 3: investment very quickly.
- 14:15Speaker 1: Well absolutely, I mean got a family wedding coming up
- 14:18Speaker 1: at the end of this end of this year or
- 14:20Speaker 1: over the summer hab some chapel down shares. I mean,
- 14:22Speaker 1: it's very compelling and I'm a big approval of this, John.
- 14:25Speaker 1: What would you buy? What would you buy for the perks?
- 14:28Speaker 1: I mean for the perks, I think give me as
- 14:31Speaker 1: a cruiser.
- 14:31Speaker 2: I wouldn't say you want to know, we.
- 14:33Speaker 3: Just cruise totally. The women in my family quite often
- 14:36Speaker 3: shop next for stuff, So it's just you know, I
- 14:40Speaker 3: think you get twenty five percent off once a year
- 14:43Speaker 3: if you have enough shares. There links one hundred shares,
- 14:48Speaker 3: and I mean, I know that's not terribly exciting, but
- 14:50Speaker 3: the I think some of the smaller companies haven't looked
- 14:53Speaker 3: into this properly. But some one of our correspondents on
- 14:57Speaker 3: Twitter was mentioning a kind of a booze company on
- 15:01Speaker 3: Aim that had entered at least I think it was
- 15:06Speaker 3: perhaps maybe this was a one off thing, but basically
- 15:08Speaker 3: got a bottle of twenty one year old whiskey as
- 15:10Speaker 3: long as you bought shares at a certain time and
- 15:11Speaker 3: had held them for this seven length of time and
- 15:14Speaker 3: that sort of thing. I actually think, I think your
- 15:17Speaker 3: point of ownership is actually really important on this, and
- 15:21Speaker 3: it was something that I hadn't kind of considered. But
- 15:24Speaker 3: can you imagine if everyone and an also enrollment pension
- 15:28Speaker 3: who owned a foot say one hundred tracker, got a
- 15:31Speaker 3: twenty five percent discount voucher from next every year as
- 15:35Speaker 3: part of their pension statement. And because that's I mean,
- 15:39Speaker 3: you know, I'm assuming that the majority of these would
- 15:42Speaker 3: actually qualify for it. Now, whether you know, let's well, yeah,
- 15:45Speaker 3: because of the perks may explode if that happened. But
- 15:49Speaker 3: I think that's quite an interesting thing to think about
- 15:51Speaker 3: because it goes back to this thing and getting people
- 15:53Speaker 3: excited and interested in and understanding, because then you would know,
- 15:57Speaker 3: you know, all right, I actually owned shares and I
- 16:00Speaker 3: didn't know that my auto enrolled pension was actually end
- 16:03Speaker 3: this or you know what the other footally one hundred
- 16:06Speaker 3: companies that still offer perks.
- 16:08Speaker 1: And we've talked a lot over the years about look
- 16:10Speaker 1: through voting and how people should be able to use
- 16:12Speaker 1: their votes even if their shares are held inside a
- 16:17Speaker 1: track of fund or an active fund or whatever it is,
- 16:19Speaker 1: that you should be able to still influence how your
- 16:21Speaker 1: vote is used, and look through perks seemed like an
- 16:25Speaker 1: excellent idea as well. Look through perks look through tea
- 16:27Speaker 1: and biscuits, look through lunch.
- 16:31Speaker 3: Maybe what we could do is we could say the
- 16:33Speaker 3: companies all day, you will let you off with a
- 16:37Speaker 3: lunch and not the tea and biscuits, but we'll let
- 16:39Speaker 3: you offer the lunch as long as you offer an
- 16:41Speaker 3: actual perk to shareholders that is on a look through basis,
- 16:45Speaker 3: and then they have an incentive to avoid the kind
- 16:48Speaker 3: of hassle at the AGM by making sure they offer
- 16:51Speaker 3: the half decent perk.
- 16:52Speaker 1: All right, I'm good with that, as long as anyone
- 16:55Speaker 1: who goes to the AGM is guaranteed tail coffee, at
- 16:58Speaker 1: least two biscuits and a branded pen. Yep.
- 17:01Speaker 3: Yeah, that's okay. I think I think we can shake
- 17:03Speaker 3: hands on that ideal.
- 17:04Speaker 2: Okay, it's a deal. I will add one thing to that,
- 17:07Speaker 2: is it.
- 17:07Speaker 1: Back when I was writing that book share Power, I
- 17:10Speaker 1: looked at an SEA report that came out that was
- 17:12Speaker 1: looking at how people feel about investing ETCTERA, and one
- 17:15Speaker 1: of the things that came up very clearly was that
- 17:18Speaker 1: new investors really enjoyed the status of feeling that they
- 17:23Speaker 1: were owners. Yeah, and if we can give everybody that
- 17:27Speaker 1: feeling of status with a little look through perk, three
- 17:31Speaker 1: pen and a biscuit. I think we will really be
- 17:34Speaker 1: improving matters in the UK, or certainly improving matters around
- 17:37Speaker 1: the stock market.
- 17:38Speaker 3: The genuine I genuinely think that's a great idea, you know.
- 17:43Speaker 3: I mean, if there's a company out there are the
- 17:44Speaker 3: things actually, yeah, that is something that we could and
- 17:47Speaker 3: should do, then maybe maybe it should. Maybe we can
- 17:50Speaker 3: start at the end.
- 17:52Speaker 1: Get in touch, let us know what perk you're prepared
- 17:55Speaker 1: to offer, and John and I will let you know
- 17:57Speaker 1: if we approve. Thanks John, Thanks Will, Thanks for listening
- 18:06Speaker 1: to this week's Marin Drugs Your Money. If you like
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