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Latest / Talk with Linda Reed-Enever

Using Appreciation Marketing in Your Business

Building relationships and customer loyalty by showing how grateful you are for your customer's business is the foundation of appreciation marketing. It is about expressing genuine gratitude for their patronage of your products and services. Appreciation marketing combines great customer service with marketing that is designed to build strong, ongoing relationships. In practice, appreciation marketing extends from loyalty discounts and VIP-only deals to simple thank you notes or messages, but the goal is to make your customers feel valued. With appreciation marketing, not only will your…

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