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46: Who Won at Destination Discourse LIVE at ESTO 2025?
We brought Destination Discourse to the main stage at ESTO 2025 for a special live debate—and it did not disappoint. In this high-energy session, Stuart and Adam tackled two provocative questions shaping the future of destination marketing:
1. Will DMO websites be irrelevant in 5 years?
2. Will the ROI of paid media continue to decline?
With the audience choosing which side each of us had to argue (regardless of our actual opinions), we explored both sides of the argument—pushing boundaries, challenging assumptions, and asking what the future might hold for destination marketing.
Key themes…
The skinny
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