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Latest / Savvy Shopkeeper Retail Podcast

202. What's Working On Social Media NOW for Retailers with Crystal Vilkaitis

For many indie retail store owners, digital marketing doesn't come naturally. With the ever-changing social media landscape, a constant stream of new features, and best practices that vary from platform to platform, it can be difficult for retailers to parse what's worth the effort (and what's best left on the backroom floor).

Enter Crystal, our go-to guru who's been supporting independent retailers with their social media presence for nearly 15 years. In today's episode, Crystal spills the beans on what really works on Instagram, Facebook, and TikTok for indie retailers like us.

If you've…

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