The Difference Between Macro and Micro-Conversions | Ep. #381

Marketing School - Digital Marketing and Online Marketing Tips · Aug 16, 2017 · 7m

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and which conversions (micro or macro) deserve an A/B test.

Time Stamped Show Notes:

00:27 – Today’s topic: The Difference Between Macro and Micro-Conversions

01:09 – Your funnel has a lot of small steps which are considered “micro” and the large step is the actual act of purchasing

01:24 – How many micro-conversions should you be tracking?

01:51 –…