Latest / Mini Scroll / MINI SCROLL: Ari Kytsya x Urban Decay, Kylie Jenner Miu Miu backlash + Sia & Harry Jowsey romance rumours (help!)

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MINI SCROLL: Ari Kytsya x Urban Decay, Kylie Jenner Miu Miu backlash + Sia & Harry Jowsey romance rumours (help!) · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini scroll,
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  everyone. Before I get into it, Please
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  remember to rate, review and subscribe.
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  If you want to support us, you want to help us keep going here
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  at Centennial World, please consider buying us a coffee.
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  A link is in the description. OK, the first story that I have
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  for you guys is that Urban Decay has partnered with Ari Kitsia.
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  So for those who are unfamiliar with Ari, she is a content
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  creator, only fans model and now an Urban Decay ambassador.
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  The campaign with Urban Decay is all about how beauty and makeup
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  has become UN quote bland. In the video posted by the
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  brand, Ari is basically dressed up as like a newscaster.
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  She begins the clip by saying, breaking news.
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  We interrupt your scrolls with an urgent message.
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  We are in a blandemic. Normally we don't cover brand
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  ambassadors here at Mini Scroll unless it's a really big deal.
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  And honestly, this is a big deal.
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  There's a lot of discussion about Ari as a sex worker being
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  the face of a big brand. And I also think there's some
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  misunderstanding about like who Urban Decay is at their core
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  because this didn't surprise me at all.
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  Urban Decay has always been that girl to be a little bit edgy, a
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  little bit controversial, a little bit sexual.
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  Same with NARS, you know, like we all loved the orgasm blush.
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  That was like my favorite blush when I was 12.
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  Urban Decay had the naked palettes.
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  Like that was controversial for the time.
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  I know now we have makeup that's like better than sex and
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  whatever, and that's like commonplace.
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  But when Urban Decay and NARS, like I said, we're really like
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  coming out on the scene, like that was brand new.
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  So yes, like I said, the response has been mixed.
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  Many of the comments under the post have noted just how
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  groundbreaking this campaign is. Like a major beauty brand
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  partnering with someone in the adult entertainment industry.
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  Many users have left comments stating that they haven't
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  purchased from Urban Decay in years, but now they will start
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  again. Meanwhile, there has been some
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  backlash, as you'd expect. Obviously, there's a lot of
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  discussion around kind of the glamorization of sex work on
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  TikTok. In general.
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  I think that sex workers are more visible on TikTok than they
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  have been on other platforms. And so I I think it's more we're
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  just more exposed to it. But you know, there's of course
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  lots of questions around like the age demographic on TikTok
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  and all of that. However, a lot of the criticism
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  actually around this campaign has less to do with that and
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  more about the fact that the entire campaign is around like
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  kind of bucking bland makeup, like bucking like clean girl.
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  But a lot of people are like well Ari embraces Instagram face
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  and all of the neutral makeup trends that are like viral right
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  now. One Reddit user wrote the
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  headline everyone looks the same and then choosing someone who
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  kind of fits that category is crazy to me.
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  And then another added. I totally agree.
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  This caption would have worked if they picked anyone else and
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  if they leaned into the bring back real makeup trend.
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  No shade to this woman, no idea who she is, but she is exactly
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  that mold of looking like everyone else these days.
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  This campaign holds no meaning. They could have at least given
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  us some crazy glitter eyeshadow or graphic liner.
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  It's Urban Decay, for God's sake.
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  I agree. Her makeup was way too muted for
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  what the campaign was pushing. Either way, Ari is definitely
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  becoming significantly more mainstream.
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  Like, she has a huge platform on TikTok, but now she's dating
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  young Gravy. Like, she's definitely kind of
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  like breaking into the mainstream a little bit.
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  So yeah, I think this could have been a really cool idea.
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  I don't know if it was like, necessarily executed the best,
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  but what do you guys think? OK, the next story that I have
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  for you guys is I need to talk about how Kylie Jenner is
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  getting dragged for the Mew Mew campaign that she just starred
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  in. So Kylie was one of the
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  celebrities included in Mew Mew's fall Winter 2025 campaign.
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  Mew Mew is definitely one, if not the most popular luxury
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  brand among Gen. Z Frequently described as
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  Prada's rebellious little sister, Mew Mew has kind of like
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  an edge to it. So, as La Fishel USA describes,
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  the Mew Mew Girl is quote, playful and earnest, dramatic
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  and aloof, messy and put together at the same time.
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  Based on that context, the Internet has pretty much rallied
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  around the fact that Kylie Jenner does not give off the
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  vibe of a Mew mew girl. TikTok users have taken to the
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  platform, claiming that Kylie just doesn't seem like she
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  belongs in the campaign. There are a couple of reasons
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  why users are unimpressed. First, many have noted that
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  Kylie's personal style does not align with her outfits in the
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  shoot, saying that it feels extremely unnatural and almost
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  cheapens the whole brand otherwise.
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  People have also critiqued her modeling in the TikTok.
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  Users have come for her over her posing, saying that she looks
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  stiff, unnatural, and has dead eyes, quote UN quote.
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  But also, I mean, I don't know, like, who are we to comment on
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  that? Like, I am absolutely not a
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  fashion girlie. I am not in that world at all,
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  so I don't know. People have also gone so far to
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  claim that she looks like she's trying to look or cosplay as
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  Lily Rose Depp, which has obviously been unsuccessful in
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  this case. I actually get told I look like
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  Lily Rose Depp all the time. Let me know if you guys think
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  that. There's also something to be
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  said about the rest of the mew mew models in this campaign.
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  Kylie feels like the outsider here since the others have more
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  of kind of like an indie or like less mainstream vibe.
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  I've also seen a lot of comments about people speculating whether
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  plastic surgery or at least the work that Kylie has done fits
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  the mew mew vibe in general. Many are leaning toward no, as
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  one TikTok user commented under a video discussing the campaign
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  quote. In the least mean way possible.
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  I guess Mew mew girls look very natural.
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  Kylie is definitely not and that's why she looks so out of
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  place. One fashion analyst at Sugarless
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  Coat on TikTok posted a video about this whole thing with some
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  fascinating analysis. She speaks to how fashion has
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  long emphasized the emotionless woman and stoic femininity.
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  While this is something Mimi had previously embraced, she knows
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  that it must exist within a specific context and convey a
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  message, something this campaign fails to do, she says.
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  This is studying the story Con Readable Woman is supposed to be
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  used to women with context. Originally it pushed back
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  against subjectification. It suggested control, mystery,
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  even defiance. But now, especially when Mew Mew
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  decided to use someone like Kylie Jenner to portray it,
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  feels like a tired formula. Officially having said that, Tik
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  Toker and stylist Lynn Harries also made a valid point.
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  So Kendall was recently involved, like Kendall Jenner
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  was recently involved in the product campaign.
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  So it makes sense that Kylie, as kind of the unserious younger
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  sister would be in the Mew Mew campaign.
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  I think my biggest take away from this whole saga is how
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  culty Mew Mew is. Like the fact that they have so
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  much discussion. I know it's around Kylie Jenner,
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  but the fact that they were able to drum up this much discussion,
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  analysis of a recent campaign is honestly pretty impressive.
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  Because I mean, as I just mentioned, like Kendall was
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  modeling for Prada and nobody was analyzing that.
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  And isn't that kind of the point of what these campaigns are
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  supposed to do, Like drum up its own publicity, drum up
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  conversation, get people interested in the creative
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  choices that they made? So honestly, I think this
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  campaign did all of that. It hit the nail on the head.
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  It's late. OK, you guys, the last story.
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  I don't know what's going on. In a surprise to everyone, Harry
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  Jowsey of Too Hot To Handle Fame and See YA singer-songwriter Sia
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  have sparked romance rumors after recently being spotted
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  together. The pair were seen holding hands
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  after leaving a dinner in LA on July 19th.
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  People were obviously shocked, partly because this is a totally
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  random pairing and also because the two have a really big age
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  gap. Harry is 28 and Sia is 49.
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  On top of this, Sia filed for divorce pretty recently from her
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  husband. According to reports, the
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  divorce petition was filed in March of this year.
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  Days after being spotted together, Sia promoted Let's
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  Marry Harry, which is Harry's latest foray into Netflix
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  reality dating shows. Except this one is all about
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  him. According to Netflix quote and
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  Let's Marry Harry, his closest confidants, including podcast
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  host Alex Cooper, step in to make the tough calls.
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  With their help, Josie might graduate from player to life
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  partner. Anyway, Sia posted the
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  application link for Let's Marry Harry on X writing.
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  I'm signing up and so should you.
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  He's a dream. I'm going to say this is all
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  marketing for this because then like just a few hours ago, Ava
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  Louise. Tik Toker influencer chaotic
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  queen Ava Louise, the one who started the Jeffree Star and
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  Kanye West rumors. She posted a TikTok today saying
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  that she received an e-mail offering her the opportunity to
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  apply to this show. And she basically described the
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  e-mail as the scariest e-mail she's ever received.
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  But yeah, I'm going to say all of this is marketing, including
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  the hand holding. They clearly need applicants.
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  They're looking for people to join this reality TV show who
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  are going to like fight to be possibly a life partner or with
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  Harry Jowsy, do you think they're not getting enough
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  applicants? I am really surprised that Harry
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  Jowsy can get his own show. Like I know he's a really big
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  influencer now. Like he is truly one of those
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  that's been able to parlay like his, you know, short term
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  reality TV career into something much bigger.
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  But I really didn't think he was big enough to essentially.
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  I don't know. Is it called headlining,
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  headlining ATV show? Is that what it's called?
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  I don't know. Being the star, the main person
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  of a dating show too. I don't know.
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  But Harry, Josie and Sia holding hands and possibly dating rumors
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  flying that they're dating is honestly, I think one of the
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  craziest stories that we have reported on in 2025.
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  I'm going to fully say that with my whole chest.
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  And we've talked about some insane shit this year.
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  Anyways, guys, that's it for mini scroll today.
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  Thank you so much for listening. I love you guys.
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  Please remember to rate, review and subscribe.
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  Please buy us a coffee if you feel so inclined to help support
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  us, help keep us going. I love you guys.
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  Annabelle, we'll talk to you guys tomorrow and then I will
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  talk to you on Thursday. Bye.