How to Explain What You Do So Strangers Get It | with Stacy Eleczko
Your clients love you. And a stranger reads your LinkedIn and still can't tell what you actually do.
The usual reason is the words. The longer you've been great at something, the more you describe it the way you think about it, and the further that drifts from how your buyers talk about their own problem.
I sat down with Stacy Eleczko, the Positioning Psychologist, who studies why a buyer picks one expert over another. She brought two real client cases with the before-and-after copy, and the gap between what each business wrote and what its clients actually said is honestly a little painful…
The skinny
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