957: Mission-Centric Finance: MDA's Transformation Story | Michael Kennedy, CFO, Muscular Dystrophy Association
When Michael Kennedy first stepped into the CFO office at the Muscular Dystrophy Association (MDA) in 2018, he was surprised to learn that the association was spending $8 million annually on office space across the country.
“Why were we in these offices?,” asks Kennedy, voicing the question that helped to kick off the first of what he now characterizes as a multichapter digital transformation.
As it turned out, the 93 offices occupied by the MDA were a legacy of the organization’s historic Jerry Lewis Labor Day Telethon, a once-massive annual fundraising event for that had lost its mojo in…
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