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T.I.'s Reservoir Deal and the Publishing Blueprint Every Artist Needs
T.I. just signed his entire publishing catalog — from 2001's I'm Serious through 2020's The L.I.B.R.A., plus his new Top 10 album Kill the King — over to Reservoir Media, a deal that also pulls in decades of songwriting credits from features he wrote for B.o.B, A$AP Rocky, Slim Thug, Trey Songz, Dave East, Sean Kingston, and Big K.R.I.T. The crew breaks down what a publishing deal actually is versus selling your masters, why a 20-plus year veteran chooses a company like Reservoir instead of a major, and why every feature verse you write for somebody else can still be a paycheck for the rest…
The skinny
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