EP 223: The Race to the Bottom does not Have to be Yours
In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.
Learn more about DirtCon and join the email list for all the updates…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.