49 - The Cost of Scaling a Marketplace With Misaligned Incentives
Marketplace businesses look simple on the surface: connect supply and demand and let the network grow. But for CEOs, the real risk isn’t growth — it’s misalignment between stakeholders.
In this episode, Paul Roberts, CEO of GoodBite, explains why marketplace startups often fail when incentives between customers, partners, and suppliers drift apart — and why scaling too early can make the problem exponentially worse.
“At scale, misalignment becomes the most expensive risk.”
Drawing from multiple startups and over $130M raised, Roberts shares how CEOs should validate marketplace alignment…
The skinny
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