Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Baker Used a Surplus Market to Beat Food Waste
In this episode, Lucas and Luna look at how a small bakery in Portland, Oregon, turned its daily unsold pastries into a revenue stream by partnering with a surplus marketplace called Too Good To Go. They break down the numbers: the bakery recoups about 60 percent of the retail value on items that would otherwise be thrown away, and the magic-bag model drives new foot traffic. Lucas explains the unit economics — a $4.99 surprise bag with $15 worth of baked goods — and why the scarcity mechanic works better than discounting. Luna pushes back on whether this cannibalizes full-price sales, and…
The skinny
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