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Ep.21- A Friendly Human in Pre-Sales: The Behaviors That Actually Win Deals with Ron Whitson
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Most pre-sales pros are incredible at the demo. But the demo isn't why deals die.
This Tuesday I'm sitting down with Ron Whitson, an author, speaker, and one of the most experienced pre-sales leaders in the game. His book "A Friendly Human in Presales" breaks down the 7 timeless behaviors that separate good SEs from the ones who actually move the needle, and why most technical sellers are leaving influence on the table without realizing it.
We're going live on LinkedIn and covering:
Why the best SEs struggle to influence upward
The Forward Deployed Engineer…
The skinny
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