Nike's mind-altering shoes aim to reduce stress

7News Just In · Jul 6, 2026 · 2m

Nike has launched the Nike Mind, a neuro-wearable shoe featuring 22 foam nodes per shoe designed to stimulate sensory nerves in the feet to improve mental focus and reduce stress. The passive technology aims to tune down the part of the brain responsible for mind wandering, marking Nike's entry into the wearable wellness segment as the company faces declining share prices and increased competition in the sportswear and athleisure market. See omnystudio.com/listener for privacy information.