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Gatorade Replacing Water and the Medicalization of Athletic Bodies
The gradual replacement of water with electrolyte-enhanced beverages in locker rooms during the 1970s and 1980s represented a fundamental shift in how athletic bodies were understood and managed. What had previously been simple hydration became a scientized intervention, with sports medicine professionals claiming that specific formulations could enhance recovery and performance. This episode traces the commercialization of athletic hydration, examining how Gatorade's marketing transformed locker room practices and how athletes' bodies became sites of pharmaceutical and nutritional…
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