Latest / Dealer Talk With Jen Suzuki
Ep4 Internet Sales Series | Stop Being Transactional: Connect, Build Trust, Sell More
Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers.
Jen walks you through:
The difference between transactional and relational selling
How to connect with customers, uncover what matters, and avoid rushing the sale
Using AI and smart word tracks to pivot conversations toward value, not just price
The 5 "checkboxes" to establish rapport, confidence, and trust…
The skinny
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