Can new retail formats save traditional stores? How many real customers does Wix have? Will we see opt-in privacy options and what does it mean for marketers?
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wix claims to have 210 million users. Since there are only 125 million businesses worldwide and about 30 million in the US, this number is suspect. But when you explore their paying users and their $1.1 B income, it works out to the $175 per user per year. A very reasonable amount given their SMB focus and with lots of opportunities for upselling.
The recent past has been unkind to mall based department stores. Bloomies has moved to the street AND gone much smaller, higher tech and customer focused with a test store that heavily curates style trends and provides “stylists”…
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