Latest / The Terrible Outdoorsman
208. Dardevle
Ryan holds down the studio for this special episode, welcoming John Cleveland, Marketing Director of Dardevle Lures by Eppinger. The two dive into the legendary history of one of the most iconic fishing lures ever made, how Dardevle has stayed relevant for over a century, and what it takes to keep a classic brand fresh in today’s fishing world.
John shares behind-the-scenes stories from the lure business, insights into marketing in the outdoor industry, and what anglers can expect from Dardevle in the future. From spoon-slinging success stories to a few laughs along the way, this conversation…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.