How Hit Show Yellowstone Impacted Western Culture with Tecovas CEO David Lafitte
We head to good ole' Austin, Texas, to sit down with Tecovas CEO, David Lafitte. David shares insights into what makes Tecovas stand out in a competitive market and how the Yellowstone effect has fueled the rise of western wear and Americana style. We also dive into a little sports talk—including Coach Prime—and get an exciting sneak peek at Tecovas upcoming work boot line. 👢💼
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The skinny
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