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Cvent CONNECT Europe 22: Patrick Smith on adapting to the new event model
Adam Parry caught up Cvent senior vice president and chief marketing officer Patrick Smith at the physical element of hybrid Cvent CONNECT Europe, held at Intercontinental Hotel – The O2.
A special episode – Event Tech Talks and Walks – this is a focus on marketing; adapting to the new event model post-pandemic.
Host Adam Parry introduces the discussion and Patrick Smith talks quickly, covering a lot of ground in these 25 minutes.
Having done just one, experimental, virtual event prior to 2020, like so many other companies Cvent has dug deep into hybrid delivery since.
Patrick details the…
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