Latest / Nightmare Success In and Out / Building a National Company after prison- Justin Paperny
Transcript
- 0:00Here we go. What happens when your worst
- 0:02fear becomes your reality? Hi, I'm Brent Cassidy.
- 0:05Welcome to the Nightmare Success In and Out podcast, where we
- 0:09explore how to overcome your fears and nightmares and set
- 0:12yourself free. We're going to be exploring this
- 0:14topic with guys that was in Leavenworth with and others who
- 0:17survived their own nightmare. These stories can be inspiring,
- 0:22sometimes sad. There's some humor, but
- 0:25hopefully you can come away with a nugget of something that'll
- 0:27help you knock down some of the prisons you built up in your own
- 0:31mind. Welcome back, nightmare,
- 0:35success, in and out, listeners, we so everybody you know comes
- 0:40here for, you know what happens when your worst fear becomes
- 0:42your reality? How do you adapt, survive,
- 0:45overcome set yourself free? I've got a great guest here
- 0:49today who has done all that. And you you might have seen him
- 0:52on TV. Justin Papperny is, he's the
- 0:57author of a couple of books called Lessons from Prison
- 1:01Ethics in Motion. He's he's been a speaker for
- 1:04Fortune 500 companies colleges and he probably seeming like he
- 1:08was just recently on the news talking about Elizabeth Holmes.
- 1:11He's kind of the go to guy. You know he's ABC News, NBC,
- 1:15Forbes, Fox News. It's a first on the show.
- 1:18I've never had anybody on. It's been interviewed by Doctor
- 1:20Phil. So that that is a Gold Star
- 1:24there to get interviewed by Doctor Phil.
- 1:26He's been on so many other things.
- 1:29Just a quick synopsis. You know this, this was a guy
- 1:32that was making it what, you know, you went to Southern
- 1:36California University. I got to be a stockbroker.
- 1:39He's managing about, you know, over $250 million in assets.
- 1:43And the personal pressures kind of clouded his judgment.
- 1:48And he ended up serving 18 months in federal prison.
- 1:52And he now is just doing, you know, you always wonder what can
- 1:59happen when all this happens. He runs a company now that's
- 2:02called White Collar Advice that helps people walk through their
- 2:06nightmare of a government investigation.
- 2:08And that's such a cloudy, cloudy place to be and blurry.
- 2:13And he really helps put clarity to it.
- 2:16And you know, there's always so much more ease and the fact of
- 2:21getting to the known instead of just the unknown because your
- 2:24mind can make things out to be so bad and it's usually not as
- 2:27bad as your mind makes it out to be.
- 2:29So before we get to all that, I just want to recognize our
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- 3:10Auto Plaza direct.com Tell them Brent from Nightmare Success
- 3:14sent you. Justin Paperney welcome.
- 3:18Thank you for taking time. I.
- 3:20Grateful for the opportunity. Thank you so much.
- 3:23So Justin you have been, how long have you been out 2000?
- 3:278A Little later I was released to the halfway house May 20th,
- 3:312009. Officially released from BOP
- 3:34custody the 16th of August 2009 and that feels different when
- 3:37you get released from that supervision.
- 3:40And I had three years of that supervision and.
- 3:41And well, yeah. So I was done with supervised
- 3:44release in 2012. Prisoners, at least I did tend
- 3:48to underestimate With that release from prison will will be
- 3:51like. So my current business partner,
- 3:53Michael Santos, he's here 26 years in prison, right?
- 3:56Meant me in prison, guided me, really put me on this path.
- 3:59I suffered from what's called like shortterm itis.
- 4:02Before my release, I was just so obsessed about what life would
- 4:05be like after prison. Last few weeks of prison were
- 4:07totally unproductive. But then you leave prison.
- 4:10In my case around 7:00 AM. Then I had to get to the halfway
- 4:13house by noon. And that's I don't want to say
- 4:15complex because at that point we've already been through so
- 4:18much. We're just conditioned to like
- 4:20whatever comes. But it's really a quasi release
- 4:23because you only got 5 hours to get there.
- 4:25You don't want to be late. And I can understand why some
- 4:27guys were like, man, I am just turning down the halfway house
- 4:30and I'm going to go straight to probation.
- 4:31And initially, once I got to the halfway house, I was like.
- 4:35Maybe I should have turned down that halfway house, too.
- 4:37I could be walking around that dusty dirt track and continuing
- 4:39to write. So no.
- 4:41I mean, at least it's never like you envisioned it in your mind.
- 4:44No, no, in that halfway house is not, you know, for me, I felt
- 4:49the same way just and I I felt like I could have done my time
- 4:53better. Because it's it's you get to
- 4:56have my halfway house in St. Louis was absolutely.
- 4:59I hear that's one of. I hear that might actually be
- 5:01the worst one in the country. And they had their, they had
- 5:03their contract taken away from him, but they couldn't get
- 5:05another halfway house up and going.
- 5:07So they gave contract back to him and and.
- 5:09It's rewarding. It's rewarding failure.
- 5:11Exactly. Exactly.
- 5:14And it's in the halfway house. You know, when it first got you
- 5:16know, in play, was supposed to help you out, you know, supposed
- 5:19to put you on your way. And this, you know, Sometimes
- 5:21they're just not. I want to go back a little bit.
- 5:23I want people to get to know you.
- 5:27What was life for you as a kid as Justin growing up?
- 5:31Every, every break in the world, man.
- 5:34So we encourage our clients to be open, to be honest, to be
- 5:38authentic. If there was someone who had
- 5:39privilege and opportunity and born with a cliched silver spoon
- 5:43and you are looking at him, my parent, my the best, greatest
- 5:46parents in the world. Still the greatest parents in
- 5:48the world. If I can parent half as well as
- 5:50my parents, then I'll be a wonderful father.
- 5:52Taught me right from wrong. Gave me every opportunity.
- 5:55I was a student, athlete, baseball player, and I had
- 5:57ruthless coaches. I frequently said if YouTube
- 5:59existed, when my coaches coached me in the 80s, they'd all be
- 6:02fired because they were so difficult and so ruthless.
- 6:05But they were great, effective coaches, but they held me
- 6:08accountable if I was late for practice.
- 6:10I didn't. I didn't play, always competing,
- 6:12and since I was about 8, baseball felt like a.
- 6:15Full time job and that carried me through the Pony World
- 6:18Series. The Babe Ruth World Series then
- 6:19had an opportunity to play on the USC baseball team and in
- 6:231995 we lost in the national championship of the College
- 6:26World Series. So a lot of opportunity, a lot
- 6:28of privilege, a lot of discipline.
- 6:30I worked hard and I would argue until I went into the brokerage
- 6:34world, I was, I tended, I've always, I tended to behave and
- 6:38act like the people that I was around.
- 6:40So if I was around, my teammates who were?
- 6:43Honest and character and commitment.
- 6:46I was that way in the brokerage world.
- 6:47I was around some guys that were kind of shady.
- 6:49I'm like, hey, maybe that's that's the way to go.
- 6:51I share this funny. I don't know if it's funny.
- 6:53When I was in high school, I would take the AP classes and
- 6:56I'd be at the top. I'd pass all the AP classes, but
- 6:58if I was in the lowest class, I'd kind of perform at that
- 7:01level. And my, the principal told my
- 7:02parents. Your son tends to perform around
- 7:04the group. We got to put him in the highest
- 7:06group because he does just as well.
- 7:08I could also descend, apparently to the bottom of the group as
- 7:10well. So that's a tendency I had to
- 7:12work on, and I did in prison. Do you think that playing
- 7:16sports, having the discipline and accountability helped you
- 7:20get through some of the things you had to go through?
- 7:23Yes, it articulated and Lessons from prison, A book nobody needs
- 7:26to buy. It's free At white
- 7:28collaradvice.com Don't don't write it, Don't buy it.
- 7:30In the first few pages I expressed how.
- 7:34Playing baseball conditioned me for a life of discipline and
- 7:36commitment and and work ethic and putting putting team first.
- 7:40If I had an over 4 game, that was okay.
- 7:42As long as the team won't on, there's a runner on 2nd with no
- 7:45outs. I can assure you I'm hitting the
- 7:46ground ball to the right side and getting the runner over.
- 7:49I was a very good teammate and I believed in in winning and
- 7:52commitment and discipline and a lot of that went by the wayside
- 7:55when I became a stockbroker. But baseball really put me on a
- 7:58path. It helped it put me on a path.
- 8:01For what should have been a law abiding really contributing
- 8:04money. So you're you're you're really
- 8:07saying that you were on the right path.
- 8:10You got around in the stockbroker world, you started
- 8:12having success, but the people that you're around, like you
- 8:16said when you were in school, you you begin to kind of meld
- 8:19into that. I felt like everyone was out for
- 8:22themselves. There was no unlike.
- 8:25When I was a baseball player, if I worked hard and performed, I
- 8:28would play more. I would make the travel team to
- 8:30Stanford or Arizona State in the brokerage industry.
- 8:33I felt like my hard work and efforts weren't appreciated,
- 8:36applauded. I didn't feel as they viewed me
- 8:39as a contributing, contributing member of the team.
- 8:42And I saw so many partnerships fail over money and I diverse to
- 8:46a partnership for a very long time because of money.
- 8:49And I felt like the senior brokers were leveraging up the
- 8:51work of the junior brokers and I said that's not going to be me.
- 8:54Then I had an opportunity at 26 to go to Bear Stearns, and at
- 8:57the time I was the youngest broker they had hired.
- 8:59But to go to Bear, because it was really a niche boutique
- 9:02firm, kind of like a Goldman Sachs or just beneath it, I had
- 9:05to agree to join a partnership, even though I knew partnerships
- 9:08fail. I didn't want it, but I wanted
- 9:10to be a Bear at 26. And it was through that
- 9:12partnership that I began to make really bad choices and put me on
- 9:15a path where years later, I would eventually plead guilty to
- 9:19a fraud. But it was really set up and bad
- 9:21decisions I made. While working with my senior
- 9:24partner at UBS and then Bear Stearns in UBS.
- 9:29So can you help walk us through that as that as that came up on
- 9:32you, did you know when things were happening and you were
- 9:37doing things where you, you know your judgment through pressures
- 9:43was pushing you in a direction that you did, you know that
- 9:45there was an investigation going on?
- 9:47Did you have any idea about it or was it just boom one day?
- 9:52So. When I went to UBS in 2001, we
- 9:56had we received a big bonus to move our book from Bear to UBS,
- 9:59and they were expecting us to produce and perform, and for
- 10:02mere reasons. Our production had fallen a bit
- 10:05and we saw brokers beginning to get let go, ostensibly for
- 10:08ethical violations. But that was nonsense.
- 10:10They weren't producing. So I even saw then there's kind
- 10:12of a. 2 Tiered way of treating brokers.
- 10:14If you perform, you're treated one way.
- 10:16If you don't perform, you're treated another way.
- 10:17So kind of to salvage the day or buy us some time, we brought in
- 10:21a hedge fund client who only had $6,000,000 under management, but
- 10:25it was an options hedge fund. In other words, it could
- 10:27generate as much as $100,000 a month in production every month,
- 10:30which is truly significant, especially for one client.
- 10:33Problems followed when he he brought in the six million and
- 10:37lost it. He raised another six million
- 10:38and lost it. So our intellect and experience
- 10:41told us. Clearly he's only raising money
- 10:44by lying to people because no rational investor would give
- 10:46their money to someone who's down 100% in their hedge funds.
- 10:48So that was like the initial telltale sign.
- 10:51But we kind of turned the other way as the judge would later
- 10:53save for money because we like the commissions and we reasoned
- 10:56we're not managing the money. The hedge fund managers, we're
- 10:59just executing the trades on an unsolicited basis.
- 11:02So even though we knew he was making risk representations to
- 11:05raise money, we weren't there. We can't couldn't confirm what
- 11:08he said, but we knew he was lying.
- 11:11And we kind of we create, I shouldn't say kind of we schemed
- 11:14with management at UBS to try to protect ourselves from any
- 11:18fallout to ensure the gravy train of commissions would
- 11:21continue and then eventually all came crashing down in December
- 11:262004 when investors in my clients hedge fund like.
- 11:31They wanted their money and we learned then that money was
- 11:33coming in. He would trade lose.
- 11:35If somebody wanted their money back, he would send it to them.
- 11:37And kind of like a classic Ponzi.
- 11:39Sure. So it was a matter of time
- 11:40before investors began to reach out and that's when the
- 11:43investigation began, December of O4.
- 11:46So you would have been a pretty young man at that time?
- 11:50Yes, I was 2829. I was 28 years old.
- 11:53It's a lot to think about it. 2829 years old.
- 11:56I didn't even know how to process or think about it.
- 11:59The only downside, perhaps, that being raised so well with
- 12:01opportunity and know adversity is when adversity struck, I did
- 12:05know how to respond. Right.
- 12:06So there's so many fine men with whom I served time, so many of
- 12:09our clients of white collar advice who have endured struggle
- 12:12throughout the loss of a parent, a sibling, substance abuse
- 12:14issues, alcohol issues. And they've overcome it and
- 12:17they've worked or raised with nothing and just working their
- 12:20ass off to build and grow. That's inspiring.
- 12:22So many of them respond favorably because they're like,
- 12:25hey, this is another adversity. I've been through it before.
- 12:28I'm going to learn from that. In my case, I'd never overcome
- 12:31any adversity except, oh, I didn't make the travel trip to
- 12:34Stanford this weekend. Big deal, right?
- 12:37So I didn't know how to respond other than to lie and to faint.
- 12:40Ignorance. Cover up, Blame.
- 12:42Excuse. That was a dream for a lawyer
- 12:46because I would scratch a check, waste money and time, never gave
- 12:49them a chance to help me effectively.
- 12:51So I was initially a terrible defendant because I didn't know
- 12:53how to help others and I certainly didn't know how to
- 12:55help myself. It's interesting because you
- 12:59know one of the things that you know, you see it on the movies,
- 13:01you see it you know everywhere that you you got to tell the you
- 13:05got to tell the attorney the truth so he can he can help you
- 13:08and and get you through whatever you're going through.
- 13:11Well, well, part of the problem with that is so many defendants
- 13:13don't even know the truth. So it's very easy to tell me the
- 13:16truth. But if the truth is distorted,
- 13:18or they're full of rationalizations or lies, or I
- 13:21didn't have bad intentions, it wasn't me.
- 13:23I was swept into this. We want people to perceive us.
- 13:27Positively and they We don't want to be perceived as
- 13:30criminal. That's a blow to our character
- 13:32and self esteem. Hello, I'm a criminal.
- 13:34I mean who wants that? So we tend to, we sort of cloak
- 13:38the truth and in so doing we don't give the lawyer a chance
- 13:42to really help us. So one of the first things our
- 13:44team does at White Collar Advice, when we begin working
- 13:46with someone, we do a very cathartic, lengthy interview
- 13:51going back to the day they were born until today, and we fill it
- 13:54in. But we say to them, you've got
- 13:55to be authentic. You've got to purge.
- 13:57You've got to share the worst, most sickening details.
- 14:00Only then can you begin to kind of air it out.
- 14:04How'd you get here? And then we can put you on a
- 14:05path to do better. No cliches or platitudes.
- 14:08It really requires introspection.
- 14:10Well, I think that's one of the big things that you do, Justin,
- 14:13is that a lot of people, most people do not know how important
- 14:19that presentencing report is. And defense attorneys, it's not
- 14:24even part of the game. You know that their, their job
- 14:27is to get you to a hopefully reasonable plea agreement, and
- 14:33then they're done. They don't know anything about
- 14:34prison. They really don't know the
- 14:36importance of the presentencing report.
- 14:38And so you're on your own, unless you know someone who
- 14:41knows how important that is, because that presidency report
- 14:44follows you all the way through your case managers, your
- 14:48probation, everything that happens.
- 14:53You've you talked and I was watching a little bit of your
- 14:55Dr. Phil interview with what's important with that Presensing
- 15:00report. Well, even First off, the
- 15:03presense report is more important than ever because of
- 15:05the First step act. In the presense report you can
- 15:08demonstrate why you're extraordinary and compelling and
- 15:11how you're going to continue to be extraordinary and compelling,
- 15:13which is something you can share with the case manager, a judge
- 15:16down the road. And the first thing your
- 15:18probation officer is trained to do is look at your probation
- 15:20report, which could have happened years earlier.
- 15:23We do get some resistance from lawyers who devalue the value of
- 15:26the pre sentence report and they just don't seem to understand
- 15:29this probation officer is going to make a recommendation to a
- 15:31federal judge on how long our client should serve in prison.
- 15:34For that reason doesn't make sense to influence this person
- 15:37as positively as possible. We do that in part to the very
- 15:40personal. Very powerful personal
- 15:42narrative. Get the narrative into the
- 15:44report, the judge concede in the report you've been sent to
- 15:47become a person, right? Yeah, the the first thing the
- 15:50judge typically asked, it's sensing it.
- 15:51Have you read the presentence report?
- 15:53Yes. Do you understand it?
- 15:54Did you review with your lawyer? Yes.
- 15:55Some judges value the presentence report more than the
- 15:58government or the defense attorneys sentencing position.
- 16:00For that reason, the narrative should be in the report and you
- 16:04should be prepared to respond. Honestly, with respect to the
- 16:07goal of the report, it's not magic.
- 16:09It should be honest. If there are victims, you need
- 16:11to express how you identify with victims, share details about
- 16:15your life, both good and bad, as Judge Pearson told me on stage
- 16:18when we presented it is. The job of the defendant in the
- 16:22presentence interview to express or share every fracture of their
- 16:25life, she then said. Even a multimillionaire, A
- 16:27billionaire that's in my courtroom, there's been some
- 16:29fracture that led them here. I need to know the fracture from
- 16:33the defendant. If not, I'm going to default to
- 16:34the government who has an agenda, to the defense attorney
- 16:37who has an agenda, namely unpaid, to say why my client
- 16:39shouldn't go to prison. So our work is about self
- 16:42advocacy, helping the defendant express through their own words
- 16:46who they are, what they've learned, where they're going.
- 16:48Why, They will never return to another courtroom now through
- 16:51happy talk, but with a plan and those that do it tend to get
- 16:55better outcomes. It's a great point.
- 16:57Let's go back to you. On that moment you come down,
- 17:01you feel you, you, you know the investigations happened.
- 17:06You know at a moment in time you have to make a decision.
- 17:09Am I going to be the 97% that's indicted and and you plea or am
- 17:13I going to get a trial? What?
- 17:14What went through your mind in that time period?
- 17:18Well, it was all it was sickening and stunning to to
- 17:21hear my lawyer express to me that they feel that I was
- 17:26complicit and culpable in this fraud.
- 17:28And I just couldn't imagine it as I didn't.
- 17:32I was all the rationalist. I didn't do the trading.
- 17:34It was unsolicited. And what made matters worse was
- 17:36I lied to the interview. When they the FBI, when they
- 17:39interviewed me, I wasn't prepared for the interview.
- 17:42They asked me questions. I lied.
- 17:44They had evidence that clearly contradicted what I had said.
- 17:48And I'm pretty good friends with Paul Bertram, the FBI agent that
- 17:50arrested me. He's the one that invited me to
- 17:52the FBI Academy to speak in March of 11.
- 17:55And he told the agents that had I told the truth when they
- 17:57questioned me, there's a chance they wouldn't have referred me
- 17:59to David Willingham, the US Attorney who's now a defense
- 18:01attorney. There's a chance they wouldn't
- 18:03refer me for prosecution. So the take away for defendants
- 18:06is as human beings, we make mistakes.
- 18:09You've made, have made a mistake that got you entrenched in the
- 18:11sickening system. But what do you do after that?
- 18:14You own it. You accept responsibility.
- 18:16Or do you act like a fool, like me, and lie and make things
- 18:19worse? So my postdefense conduct wasn't
- 18:22wasn't good, which can tell them to think I'm a really bad guy.
- 18:26Not only did I do it, I'm covering up and not accepting
- 18:28responsibility. So again, I responded poorly.
- 18:31And it wasn't until I hired new lawyers who helped me
- 18:35understand. You're looking at five years in
- 18:37prison. Here's why you'll probably get
- 18:39five years in prison. Here's the consequence of lying
- 18:41to the government. Here's the.
- 18:43Consequence of playing a lot of golf and selling real estate,
- 18:45thinking this is behind you. I learned my codefendant, who is
- 18:48more culpable, was cooperating. It's like, wait a second, He's
- 18:52more culpable. But because he's cooperating,
- 18:55he's going to get two years and I'm going to get 5.
- 18:57And I begin to learn kind of the twisted, wretched nature of this
- 19:01system. It's not about who did it or who
- 19:03got swept into it, but accepting responsibility.
- 19:05And they favor cooperators. And I don't blame him.
- 19:08He had a wife and four kids. He did the smart thing.
- 19:11I was the fool that lied. So that initial response is
- 19:14crucial that you'd be stunned. Well, you're not stunned.
- 19:17You're in the same business. How many think they're different
- 19:20or special or how many think all the investigations just
- 19:24beginning? Like, no, no, no.
- 19:26The FBI told me, and I agree. When they show over to your
- 19:29front door and they're in the bottom of the eighth inning, the
- 19:30question is how do you respond? But defendants think it's just
- 19:33starting. We have time.
- 19:34They know everything. The question is what do you do?
- 19:38They they they come to you last. They've they've already done all
- 19:42their homework a lot. Of well said.
- 19:44That's a lot of people don't realize that, but that's that's
- 19:46the way that it works. And also someone I don't want to
- 19:49bash lawyers. Here.
- 19:50We work with some of the best law firms in America, Quinn
- 19:52Emanuel, Per who we Latham and Walkins.
- 19:55We're grateful for the referrals in the relationship, but it
- 19:57doesn't change that. Every now and again, a new
- 20:00client or someone will call and say, my lawyer told me to get
- 20:03off the Internet, that I just got indicted and it's too early
- 20:05to prepare and just relax. It's like well.
- 20:08It wasn't too early for them to indict you if you to hire a
- 20:10lawyer for them to issue a Department of Justice press
- 20:12release. Your bank just fired you.
- 20:14You lost your job. The Doj's preparing for trial
- 20:18doesn't seem too early to me. You make your own decision.
- 20:21Yeah. So you finally get to
- 20:25sentencing. Do you know kind of what you're
- 20:28looking at? I had a big break leading up to
- 20:31sentencing because my Co defendant got indicted on new
- 20:34charges so they ripped up his plea and much of what he said
- 20:38against me they couldn't use. Much of it was also fabricated
- 20:41and the government gave me a second chance of veracity.
- 20:44Mainly I worked with the Securities and Exchange
- 20:45Commission to help them understand how this fraud sort
- 20:47of happened so there could be more regulatory changes moving
- 20:49forward. As a result of that, they found
- 20:52that UBS was culpable. Indeed they were.
- 20:54So UBS wrote a check to the victims for about $9,000,000 to
- 20:58make them whole. So that dramatically reduced my
- 21:02number. The guidelines still the same.
- 21:05When everyone's been paid back, they hit me with $500,000 in
- 21:08restitution. Where I where they came up with
- 21:10that number, I have no idea. I contributed 100,000 at my
- 21:13sentencing hearing. And because my case went on for
- 21:15three years, and during that time I eventually got it
- 21:18together, I was working, building a new record, had very
- 21:21good character reference letters, had done some volunteer
- 21:24work. I had been able to show nothing
- 21:26more important than work as a defendant building a new record
- 21:29as a law abiding citizen. That really persuaded the judge
- 21:31that I was making good changes. So the government asked for 24
- 21:35months, and Judge Steven Wilson gave me 18 months in federal
- 21:38prison. So you get that sentence, and
- 21:44I'm assuming you voluntarily surrendered.
- 21:47I was given 60 days to self surrender detached federal
- 21:50prison camp, which is now closed.
- 21:53It's a it's a none. It's a you know, I voluntarily
- 21:56surrendered. Also, it's a what was going
- 21:58through your mind as you're standing there walking into?
- 22:02Your new unknown World. Well, in a sick way.
- 22:07I was kind of excited to get there because at least the clock
- 22:09would begin to. Go exactly right, because while
- 22:12you're waiting for so long, you don't get credit for time
- 22:14served. So I was.
- 22:15Kind of excited. I kind of feel like, don't you,
- 22:17Justin, that that might be some of the worst time.
- 22:20That time period between the time your sentence, the time you
- 22:22get that that letter in the mail to tell you where you're going
- 22:24and then then that time that you have just to know there's
- 22:28nothing you can do about it. You're going, it's it's the
- 22:31worst time. Because even before sentencing,
- 22:33even though like you know you're going to prison, you still hold
- 22:37out hope and maybe you'll get probation.
- 22:39But then once you're sentenced and you have time to go in, I
- 22:42can understand why some guys even who get remanded at
- 22:44sentencing, well initially hate it.
- 22:45They're glad at least they start to get credit for time and
- 22:48custody. So the time before I went in,
- 22:50what was difficult, but it did give me.
- 22:51I was fortunate I was 29 or no by then.
- 22:54I was 3032. I wasn't married.
- 22:56I didn't have children. I still had some resources.
- 22:59I was able to rent out my home. And I began to kind of focus,
- 23:02like on the next phase. I put on about 30 pounds while
- 23:04fighting my case. And I said, OK, I'm going to get
- 23:06there. I'm going to exercise.
- 23:08I did. I became a long distance runner.
- 23:09I'm going to write and just recalibrate.
- 23:11And I had help because of Michael Santos, my partner who
- 23:14mentored and guided me every step of the way.
- 23:17But back to that first day, I remember thinking to myself,
- 23:20what the hell is wrong with so many of these dudes?
- 23:22What are they smiling about? Right?
- 23:24Like, you hit the compound, you're freaked out at your first
- 23:27day in jail, and I'm like, these dudes are walking the truck.
- 23:29What are they smiling at about? This guy's gardening over here.
- 23:32Looks like he's having the time of his life.
- 23:34This guy's shopping in the commissary and eating ice cream.
- 23:36That's weird. So you know, I'm, I felt weird.
- 23:39What are these guys smiling about there in prison?
- 23:41Then of course a few weeks later on that and by walking the track
- 23:44and smiling. So that first day it was a
- 23:46surprise, especially how self-directed it was.
- 23:49Your recollection may be the same.
- 23:51They just sort of throw you out into the compound.
- 23:53They go to laundry Okay, that's your dorm like okay.
- 23:58And it's like self-paced. Excuse me, self-directed.
- 24:01You just sort of figure it out out.
- 24:03Although someone did say to me make sure you're back here in
- 24:06time for standing count. I'm like, what's that?
- 24:08And it was my first census count at 4:00 PM.
- 24:11So the first day goes by quickly.
- 24:13It's it's emotional, it's fast. What I learned and I talked
- 24:17about this with the Elizabeth Holmes case.
- 24:19In every case, it's not so much the first day, it's three weeks,
- 24:23three months, six months in, when reality hits you like, I'm
- 24:25going to be here for a while, I'm here, and what am I doing
- 24:28with my time? But I think what's interesting,
- 24:31if you, if you kind of dig into your book, you know that you,
- 24:35you created a life for yourself, created goals and you weren't
- 24:40going to waste time. You know, there there's only two
- 24:43ways and two prisoners in that do their time.
- 24:45There's those that give up and they almost kind of roll into a
- 24:49fetal position, and there's those that are trying to make it
- 24:51work. And you were the guy that tried
- 24:55to make it work and you kind of share because I know your
- 24:57Michael Santos story was interesting because you were
- 25:00kind of when you guys first talked, we're a little bit
- 25:05intimidated by him because everybody else was talking to
- 25:08that guy has a 45 year sentence. He's been there a long time.
- 25:11He's. And then he became your mentor.
- 25:14Well, yes. So look, it's everyone knew who
- 25:17Michael Santos was. He was a prolific famous
- 25:19prisoner because he had written so much on the Internet and his
- 25:22accomplishments, we're second to none.
- 25:24Undergraduate master's degree. Now, programs that he creates
- 25:27are in the Federal Bureau of Prisons.
- 25:29They're approved. First step back to programs.
- 25:31Every prison in California uses our work.
- 25:34Hundreds of thousands of prisoners benefit.
- 25:36Imagine a guy served 26 years in prison.
- 25:39The BOP is endorsing our work, implementing our work.
- 25:42That's how transincredible formative he is.
- 25:44But I will tell you I wasted some time.
- 25:46When I got to prison, all I fixated on exercise day and
- 25:50night, and I was really no different from someone who
- 25:51watched TV all day. I was just channeling it through
- 25:54exercise. And several months into my
- 25:56federal prison sentence, Michael asked me sit on a scale of 1 to
- 25:5910, how would you rate your preparations for going home?
- 26:02And I had to be honest, other than exercise, I was kind of
- 26:05wasting my time. Then he helped me understand.
- 26:07You probably saw this too, like some guy's nervous and kind of
- 26:09scared to go home because it's like, well, what awaits me on
- 26:12the other side? Like I'm not ready.
- 26:15A solely reputation. My career's in the toilet.
- 26:17I have no money. Like maybe I will just.
- 26:19Down the halfway guys, it would actually get close to the door
- 26:21that would catch another charge because they were afraid to get
- 26:24out to the freedom for for sure. So that was my aha moment a few
- 26:28months into the prison term when Michael helped me understand how
- 26:30the choices that I was making we're going to translate to life
- 26:33after prison. So from there I really ramped it
- 26:36up. No more 6 hour exercise days.
- 26:38It was a couple of hours and then alongside Michael we began
- 26:41to write a blog, which did got got a lot of traction in prison
- 26:46handwriting. His blog, with Michael's help
- 26:48was getting like hundreds of letters a month.
- 26:51And then based on the success of the blog, we then wrote Lessons
- 26:54from Prison, which is a book that I was published, self
- 26:56published about a week before I was released from prison.
- 26:59So I I transitioned and began waking at 3:00 and 4:00 o'clock
- 27:04in the morning. And time began to go too fast.
- 27:07And I was thinking like, I need more time to get this done.
- 27:09And I've regretted wasting several months.
- 27:11So a big message we convey to people is, I know you don't want
- 27:14to be in prison. I'm not dumb.
- 27:15But if you're going to be there, make the most of it, because
- 27:18eventually this experience is ending before we get a video on
- 27:21the I filmed the YouTube short that I'll post where it's like
- 27:24our life inside is a little blip.
- 27:26I know you don't want to be there.
- 27:27It's a little blip. What happens for most people if
- 27:29they're not ready to come home? That little time inside kind of
- 27:32amounts to a life sentence, Just a continuation of struggle.
- 27:35And I put my family through enough, man, I wasn't.
- 27:39I wasn't going to do it. No, Moss.
- 27:41I was done. And that's it's interesting that
- 27:44you because one of the things that I've.
- 27:47I was thinking when I was standing at the gates level
- 27:49with, I thought, well, okay, I'm going to get beaten up.
- 27:51I could get raped and maybe stabbed and.
- 27:55And the one thing that I found that was the biggest surprise to
- 27:59me walking into prison as how much help and good people there
- 28:03were to get me through. And I was, you know, I was just
- 28:06talking to a guy the other day that's getting ready to go into
- 28:08prison and he had been told by someone that, you know, you've
- 28:11got to stay yourself, nobody's going to help you.
- 28:13And that's not really true. People, because you're entering
- 28:17their world, unless you're cocky and arrogant and and you've
- 28:20lived your life that way, you will get in trouble.
- 28:23You will, you know, possibly get in fights.
- 28:25But if you are a respectful person and you're just trying to
- 28:29get through, you're going to find a lot of help in there.
- 28:32And that was one of the biggest surprises to me.
- 28:34And I think it's very telling that you and Michael Santos, he
- 28:38must have seen something in you Justin and and then.
- 28:43To for him to mentor you and and really give you the type of
- 28:46advice that you really needed was is you got to start thinking
- 28:49about because it's so easy to unplug in prison because in in a
- 28:55certain amount of time you don't have to worry about whatever's
- 28:59going on. If you're if if you don't have a
- 29:01lot going on you can just unplug it and you know I I had a little
- 29:06bit different deal because my wife came every weekend and and
- 29:09so I kind of sat on the fence of the outside and the inside.
- 29:12But a lot of guys truly unplugged from that.
- 29:15But that was incredible advice from Michael to say, hey, what
- 29:18are you doing? Well, that that's right.
- 29:21And I'll tell you he helped everyone.
- 29:23He taught a phenomenal class called Entrepreneurial Compass
- 29:25that he taught in the garage. He helped everyone who was
- 29:28willing to help them so. She wanted to help.
- 29:31Yeah. In our case, you know, my my mom
- 29:34was my biggest advocate, so she would, I think she wrote him
- 29:37before I even went to prison. My son's coming.
- 29:39Be on the lookout for him. She, he would give her a little
- 29:42hug or say, Justin's doing okay and visitation.
- 29:47She was an erotic Jewish mother, you know.
- 29:49And I think he sensed that I wanted to do better, but I
- 29:52needed help and I wasn't afraid to ask for help, right?
- 29:55I I he saw that I was trying to to do good things and make the
- 29:59good use of my time. I did my job.
- 30:01I didn't complain. I didn't have many friends.
- 30:04As an introvert, I kept to myself, but I knew immediately
- 30:06that I could learn from him. And my God, did I learn from
- 30:09him. Everything from perspective and
- 30:11recognizing that people have it such worse and helped me
- 30:14understand how so many fine men there, as you saw, had endured
- 30:18nothing but struggle and trauma throughout their life, yet they
- 30:20find the meaning in in the blue sunset.
- 30:22They're grateful if they could see their family every four or
- 30:25six months. So I found that very inspiring
- 30:28and hopeful, and it frankly helped me get through that term.
- 30:33And I I credit him for educating me and awakening me.
- 30:37So. When you got close to the door
- 30:40of getting out to your freedom, you kind of had a plan of of
- 30:43where and what you were wanting to do.
- 30:45That the book, My work evolved in prison based on what we were
- 30:49learning. The blog was transformative for
- 30:51me because some universities came across it.
- 30:55For example, DePaul University in Chicago, their business class
- 30:58came across the blog I was writing about.
- 31:00This very cliche term in accounting called the fraud,
- 31:02trying pressure, rationalization and opportunity.
- 31:05And the business class wrote me and said, would you answer some
- 31:08of our questions. So I did it in a blog and based
- 31:10on that success, the university got permission to come and film
- 31:13me at the prison for a movie. They eventually did that.
- 31:16I posted to my YouTube channel. They actually filmed you in the
- 31:19federal prison? Yeah.
- 31:21There's a video on my YouTube. Yeah, there's a video.
- 31:24I know the warden gave permission.
- 31:25There's a video on my YouTube channel.
- 31:26You'll See me in Federal Prison in 2009 getting interviewed by
- 31:30DePaul. So I was writing about ethics
- 31:32and white collar crime, the consequences of cheating, and
- 31:34then I'd write about prison consulting, preparation,
- 31:37planning. So like, one day was an ethics
- 31:38blog, the next day was a prison blog, back and forth.
- 31:41So I was building this library or catalog that enabled me, when
- 31:44I came home, to use my assets like a book.
- 31:47So I would cold call or cold walk into a professor's office.
- 31:51Really. Initially, it wasn't prison
- 31:53consulting or crisis management. It was public speaking how I
- 31:55sustained myself. Some consulting.
- 31:59But you know when you come home from prison, you're taking
- 32:00anything Just sure. Exactly.
- 32:01You just want somebody to believe in you and take a job.
- 32:05So I would, yeah. So I would give the book to
- 32:07professors and ask if I could have an hour of their class to
- 32:10speak about ethics and white collar crime.
- 32:12And you'd be surprised how many professors are willing to give
- 32:15you an hour. And based on that success, I
- 32:17began to get more invitations. I'd asked for money.
- 32:19They gave it. So for years it was speaking and
- 32:23the consulting. Speaking in the consulting.
- 32:25And then around 2013, I grew tired of the travel, continuing
- 32:28to share my story. I've been all over the country,
- 32:31hundreds of business schools, tons of businesses, law
- 32:33enforcement, many events with the FBI.
- 32:36And I wasn't. Sure.
- 32:37I want to talk about that though, Justin, because I
- 32:39noticed that on your website with the FBI and the Justice
- 32:43Department, What did you go and speak and how did that all
- 32:46evolve? And what was your message?
- 32:50Paul Bertrand, now retired FBI agent who worked my case, was
- 32:53reading my blog in prison, and he loved it.
- 32:56He would share it. He appreciated I was accepting
- 32:58responsibility, never complaining, sharing lessons
- 33:00learned, sharing regrets about how I wish I had prepared.
- 33:04Yeah. So even from prison, if you just
- 33:06got indicted, if you were in trouble, this is what I did, do
- 33:08it differently. So I'm really, I was trying to
- 33:09help people. Sure.
- 33:11He appreciated that. He reached out, came across, I
- 33:14think a lecture I had done at USC, my alma mater, and he said
- 33:17you're a pretty good presenter and speaker.
- 33:18I want to bring you out to enrichment night at the Academy
- 33:22and we decided that my letter was a 2 hour presentation.
- 33:25The discussion was a denial on the white collar offender, the
- 33:29consequences of cheating and covering up and not accepting
- 33:32responsibility. How to work well with a lawyer
- 33:35with hopes that FBI agents who are investigating fraud can do
- 33:37their job better because they're intimidating when they walk into
- 33:40our home with their jackets in the house.
- 33:43So helping them understand how to to get the truth out of the
- 33:46defendants, how we perceive them and vice versa.
- 33:49But it was really helping them understand why a defendant who
- 33:52knows right from wrong would continue to make bad choices.
- 33:55Did. And that investigation was well
- 33:57received and. I got to ask you though, Justin,
- 33:59what did that feel like? You know, did it feel like just
- 34:02full circle, you know, a full spectrum of your life had
- 34:07evolved, that you're back speaking to the people that you
- 34:11had? Misrepresented some things too
- 34:14when you were talking to him and now you're back telling them how
- 34:17and why and what? Well, it was a wonderful day and
- 34:21just before I went to speak, I received a very, very nice
- 34:23letter from from Frank Abigail. The character will catch me if
- 34:26you can. He had done some events at the
- 34:28FBI. He said, I heard you're going.
- 34:30I wish you well. Remember this about you and your
- 34:33family making amends. People may cast you aside.
- 34:36But your friends and family will always love and support you.
- 34:38And I wish you well. And I think someone had, Keith
- 34:40Slaughter, was his name, a former FBI agent, was friends
- 34:43with Frank and told him I was coming.
- 34:44So it was really cool to get that letter.
- 34:46I read his book in prison much different from the movie, as you
- 34:48would expect. So I felt like I was in this
- 34:50little circle, this people looking out for me, wanting to
- 34:53help me. And when I spoke, I felt like
- 34:56they treated me like an equal. They didn't say convict or
- 34:59inmate or prisoner. They said this is Justin who
- 35:02used this time productively and wisely, and he's now using it to
- 35:04help other people and he's going to help us.
- 35:07So you can dismiss the message because you think he's a
- 35:09criminal, or you can learn from it and understand how he can
- 35:12help you do your job better. It was a wonderful day.
- 35:15It was 2 full days at the FBI. Besides the presentation, I got
- 35:18a tour. I went to all of the events.
- 35:19It was went to the Silence of the Lambs exhibit.
- 35:22It was pretty cool. Wow.
- 35:23But they treated me like an they treated me like an equal.
- 35:26And I frequently say the feds are great unless they're
- 35:30arresting you. Well, I get what What is your?
- 35:36What is your feeling and talking about that?
- 35:37You know the FBI and the feds and and the and the world that
- 35:41we live in right now? Do you have an opinion about
- 35:45where we are in the world? No.
- 35:47I I should. I don't.
- 35:48So I have a very busy career. I'm married.
- 35:50I have two young children. If I'm not working, I'm with
- 35:54them. God forbid I squeezing around to
- 35:56golf twice a month, run and try to stay fit.
- 35:59I don't follow it. As we get closer to the
- 36:01election, I'll look and I have friends texting me.
- 36:04We're both on liberal and the feds.
- 36:07How could you have done an event with the FBI?
- 36:09They're taking down the former president and other.
- 36:12I don't really respond. I'm too busy.
- 36:14I understand. That I'm just focused on.
- 36:17I'm just focused on our work here.
- 36:19I try to and I really don't cover that in.
- 36:21No, and that's a little PTSD anyway for any of us to go into
- 36:25that realm. Now quickly I will offer
- 36:30insights on low hanging fruit. They love the low hanging fruit
- 36:33and perhaps some cases that are more complex they don't want to
- 36:35try or spend the resources. They may let someone walk.
- 36:38So just to connect done events with the FBI doesn't mean I
- 36:40don't think they occasionally overreach and Prost send people
- 36:44to prison who shouldn't go to prison, including many of our
- 36:47clients. And we had someone in a tax case
- 36:50$3,000,000 tax evasion. Scratched a check, wrote it all,
- 36:53wrote it all back. Guidelines are very low.
- 36:56Did everything correctly and the judge and the FBI still gave him
- 37:00six months in in federal prison. I think it's a waste of taxpayer
- 37:03resources. So, but that's part of what our
- 37:05team does understand the stakeholders, what is their
- 37:07objective? What is your objective?
- 37:09Yeah, break it down, create clarity out of it.
- 37:13You know, when you how long do you think it was Justin, getting
- 37:16back into society that you felt like you kind of had your got
- 37:20rid of the sea legs and you were walking feeling normal?
- 37:23I was in Italy on my I was in Italy on my honeymoon.
- 37:26So for a couple of years I just, I didn't feel ready even when I
- 37:30began to date. And even though I was having
- 37:33success as a speaker and beginning to make some money, I
- 37:36was raised a certain way. And you think, well, I'm not
- 37:37going to get married and have kids till I could provide that
- 37:39same lifestyle. That was a foolish way to think
- 37:41you're you're never ready. So I delayed relationships, I
- 37:45ended relationships and I just worked day and night and I never
- 37:49took pleasure in the success because you always wonder as it
- 37:51will it continue. Will it continue?
- 37:54And it wasn't until I met my now wife Sandra, and we, you know,
- 37:58we got married and then we were in just Italy and I felt like
- 38:01okay, like I'm getting closer. I can enjoy this.
- 38:04I can take some time off of work.
- 38:05We can move towards having a family.
- 38:07I don't have to worry, like, is the phone going to ring by then?
- 38:10Even four or five years out of jail, we had a consistent flow
- 38:12of leads based on videos, content, the book, lawyers still
- 38:17getting speaking events. So I would really say it was in
- 38:20September of 2013, on my honeymoon in Italy.
- 38:23Well, I feel like I exhaled for the first time because for that
- 38:27first four years, man, especially coming home in the
- 38:29Great Recession of O nine, it was it was, it was brutal.
- 38:33I didn't pay my health insurance for a couple of years.
- 38:35Don't feel sorry for me. I had a better than most.
- 38:37But it was a transition and a tendency I had was to still
- 38:41compare myself to other people. Well, did you ever do that?
- 38:44I'd look at my friends who were married, business, traveling.
- 38:47A fucking friend of mine had a jet.
- 38:48I'm like, what? What's happening here?
- 38:49I felt further behind because of my experience.
- 38:52Did you ever feel that way, like you had to play catch up?
- 38:55Absolutely. Because I think, you know, when
- 38:57you've had a lot, you know the. But here's one thing that I
- 39:00really came down to when I was in prison having a lot, I also
- 39:05found, and it's it's somewhat liberating when your world gets
- 39:08down to a locker, a plastic chair in a buck bed, and you can
- 39:12still survive and you can still continue to be you and still.
- 39:18Believe that you can affect, change or make a difference.
- 39:22That's a different feeling. It almost is like, I don't know
- 39:25that I would have known that unless I would have been in that
- 39:28world at that time. And and I realized to myself,
- 39:31Brent, you're going to be okay. You you can survive and be okay.
- 39:36And this is what you have. And you know the reason I ask
- 39:40you the question about it. No matter even if you've gotten
- 39:43yourself, you know, prepared to get out.
- 39:47And and and I in my case I had I was lucky I had friends that
- 39:51that believed in me and gave me a job and but still there was a
- 39:54time period there where I was not feeling like myself.
- 39:59It was just there was I don't know if I was looking over my
- 40:03shoulder. I don't know what it was, but I
- 40:05think it's just after a while you do finally get back into
- 40:08your feel of who you are. I agree with that and thankfully
- 40:15in my case, so much so many of the lessons I learned, I was
- 40:17able to to implement and I'm I'm I just, I didn't waste the time.
- 40:23I don't want any. You didn't waste the time.
- 40:25I know you don't want to be there, but don't waste the time
- 40:27because if you do it's just so much harder on the other side.
- 40:32I mean guys obsessed about getting out, where are my first
- 40:34step back credits? I get it.
- 40:36You want to do our DAP and get the year off.
- 40:37I get it. You want the shortest sentence
- 40:38possible. I get it.
- 40:39Of course you want the shortest. But what are you doing with that
- 40:43time? Because I'll tell you, white
- 40:45collar advice, we get maybe 1000 people a month opt into our
- 40:47marketing campaigns. They get a book, it's organic,
- 40:50whatever it is. And about 20% of those people
- 40:51are home from prison. And we speak with and work with
- 40:54some of them. And when we speak with them and
- 40:56part of the reason they're continuing to struggle is
- 40:59because of the choices they made in custody.
- 41:00There's no programming. There's nothing that I there's
- 41:03nothing that I could do. It was so boring.
- 41:06All of these excuses, they didn't focus on what they could
- 41:09control. There's no program.
- 41:10You can still go to library, you can still write, you can still
- 41:12do something. And a lot of men and women reach
- 41:16the end of their prison term with regrets.
- 41:17Like, damn, I wasted it. I might have just wasted this
- 41:21time. Yeah, and reentry is tough.
- 41:24Reentry is tough regardless. And you know, it's.
- 41:29And you you've what is the statistic of 2/3 and three
- 41:33years, 3/4 and five something like that is, is it's just an
- 41:38astronomical number on on recidivism.
- 41:40But you have to I think work twice as hard and that's just
- 41:46what you have to do going back out into society because you are
- 41:50branded as an ex felon. So you you have to have a plan
- 41:54and a plan that's. Probably, you know, with a
- 41:57little heavier lift because you are going to have to tell your
- 42:00story. You're going to have to make
- 42:01people believe that you are capable and willing and and are
- 42:06going to do that second chance that that you want to earn.
- 42:09And that's it takes a little extra effort, no doubt about it.
- 42:12It's not easy. It's a very good point,
- 42:15something I articulate. People have to embrace sort of
- 42:19this underdog status, right? Underdogs.
- 42:22If you go toe to toe with someone who's not a felon, you
- 42:24probably lose. You have to think creatively.
- 42:26And there's a great book on that subject written by Malcolm
- 42:29Gladwell, David and Goliath, How underdogs win or something like
- 42:32that. And you do that by owning your
- 42:34story, not running from it, by accept responsibility, sharing
- 42:37lessons learned, rather than pretending this didn't happen.
- 42:41So by approaching that underdog status, so to speak, they
- 42:45positioned me to have conversations and for people to
- 42:47then say, well, I admire how you've responded to this.
- 42:50You've turned lemons into lemonade, is the cliche holds.
- 42:53That's what I wanted from my life.
- 42:55Rather than running, excusing, blaming and just hoping this
- 42:59would end. It never ends work so
- 43:01conditioned to it now because we talked about it and we've been
- 43:04through it, but it doesn't change.
- 43:05Like the first time I told a woman out of jail, I went to
- 43:07prison. I'm like, that's got to be a big
- 43:10hit to take, right? She probably wasn't expecting
- 43:12that. My young children will know and
- 43:15now my daughter knows because she's heard me on work calls and
- 43:19just I do media from home like, well, my dad went to to prison
- 43:23helping her understand that. And so for me or you were so
- 43:26desensitized to it. But when people hear prison,
- 43:28they think prison and then it's a really big deal.
- 43:33As much as we want to say Club Fed and minimize it, it was
- 43:36federal prison after all and there are lasting consequences
- 43:39to it and it requires planning to overcome that.
- 43:42Do you think it's liberating? Cuz I find it liberating just
- 43:46to, you know, when you write a book or you do a podcast or you
- 43:49do the work that you're doing, there's no hiding the fact that
- 43:52who you are and what your story is.
- 43:55Cuz I you know, I find there's two there's two ways to go when
- 43:58somebody has is living as an ex felon.
- 44:01One is is to. Shield it, hide it.
- 44:03Shame from it. Hopefully nobody can find out
- 44:07which it was always not true, because it's so easy to find
- 44:11out. Or you can stand out in front of
- 44:13it and say his This is who I am, this is what I've learned, and
- 44:17this is what I'm doing. Do you?
- 44:19Do you feel that Justin, with what you're doing and how you've
- 44:22handled your work For sure. I wanted to let my experience
- 44:26through the system become one of my greatest assets like Jordan
- 44:29Belfort or Frank Abagnale or Michael Santos or Piper whoever
- 44:33is Orange is the New Black. Yeah.
- 44:36I wanted to to use my let it become my best asset and when I
- 44:40was in prison began to write my brother kind of begged me like
- 44:44don't write this book. Don't write this blog.
- 44:46Someone will hire you. You have a lot of skills Your
- 44:49you can do something like I don't want to hand out and but
- 44:53he didn't understand my position.
- 44:54He didn't understand that I prepared poorly and I'm in a
- 44:57position now to help people do it better.
- 45:00And I sent an opportunity as an entrepreneur to create a
- 45:02business and Michael and I have grown it successfully over the
- 45:05last 14 years. So I want to create a win, win,
- 45:08help others and help myself. But she can't do that by
- 45:11pretending this didn't happen. Someone recently reached out.
- 45:13They wanted to join our team. I said, well let's do a YouTube
- 45:16interview together. He's like, well, no, no, no, I
- 45:17don't want to go there. I said you can be faceless in
- 45:20some businesses, but not this. People need to hear why you
- 45:22went, what you learned, what you did.
- 45:25Because you're a success story. If you can't talk about that,
- 45:27there's very little value there. The only way to do that was to
- 45:30be open about all the good and bad.
- 45:32And I make mistakes. I continue to make mistakes and
- 45:35I talk about those mistakes. Yeah, and you do you.
- 45:39You've got a huge following. TikTok your your social media
- 45:43world. You're very people are attracted
- 45:47to your. Humility, honesty of your
- 45:51experience, and I think that's why you have so many followers,
- 45:53is that you talk about things as they happen.
- 45:56Without it's unvarnished and there's something that attracts
- 46:01people to that, that's that people.
- 46:02People want to hear that. Well, I appreciate you saying
- 46:05that one. One thing that I encourage all
- 46:07anyone to do, especially convicted felons, is take the
- 46:11ammunition that people may have against you and acknowledge if
- 46:15it's true. Right.
- 46:16So, like, there there are people in this industry who will say
- 46:19can't believe. Properney was on Dr. Phil and a
- 46:21Fox contributor. He only served for one year in a
- 46:23minimum security camp. That's true.
- 46:26Properney didn't serve time in enough prisons.
- 46:27That's true. If the measure is how long
- 46:30someone served to help you. I'm not the guy.
- 46:32My partner did 26 years in 20. Five years?
- 46:35Is he qualified? Right.
- 46:37So you just learned to to to use that and not run from it.
- 46:43And sometimes marketers try to create this world where
- 46:46everything is perfect when the reality is, if we're speaking
- 46:48openly and honestly, it's not perfect.
- 46:51And I find a lot of value. People learned as much from the
- 46:53bad as much as the good. And I'll never stop sharing
- 46:56mistakes that I have made and continue to make.
- 46:58That's why I think you are where you are.
- 47:01I got to ask you this, Justin, because I ask everybody this.
- 47:03What? Because?
- 47:05You've gone through a lot. You've had successes.
- 47:08Now that that you you worked hard to get, What do you think
- 47:13it's your biggest take away through your whole experience?
- 47:18Well, I think there's one thing there's the difference between
- 47:23you say you're going to there's a difference between identifying
- 47:26your values. That sounds good faith, family,
- 47:30character. And it's another thing to
- 47:31actually live faithfully to them.
- 47:34So you and I were both in prison.
- 47:35We know what it's like to say what we're going to do when we
- 47:37come home. Kind of like being a college
- 47:39student whose parents are paying their tuition and bills.
- 47:42And then they come, they graduate.
- 47:44And it's like, oh, my God, I have to do this on my own.
- 47:46So it's one thing. It's one thing to say it.
- 47:48It's another thing to do it right.
- 47:50And and I use the analogy of a marathon.
- 47:52It's very exciting to start the marathon and everyone celebrates
- 47:55the end. But the real hard part and work
- 47:56is in between. So that process, the daily
- 47:59deliberate grind, working on days where nobody cares, nobody
- 48:02calls, people hate you. When I started to do videos I
- 48:06thought were great. I'm like, oh, this has three
- 48:07views. Should I delete it?
- 48:08No, I'm going to keep it up because someday they'll have
- 48:10300,000 views and I'm going to show the growth.
- 48:13So I just find like, it's that that work and doing it on days
- 48:18like you would just rather do about anything else that that's
- 48:22important. But living faithfully to those
- 48:23values, whether it's spending time with my kids, trying not to
- 48:26be a workaholic, being attentive, staying off my phone
- 48:30when I'm with them, it's trying to live faithfully to my values.
- 48:34And it's it's hard. But I don't want to be a
- 48:37contradiction. I don't want to be an
- 48:39inauthentic fraud or fool. So that requires me to wake
- 48:42early and stay consistent. I love that.
- 48:45That's a good place to end it, Justin.
- 48:50White collar advice. If somebody wants to get to you,
- 48:52that's an incredible website. There's so much information on
- 48:55that website. Your books, Lessons from Prison,
- 49:00Ethics and Motion. I'm sure you can get on Amazon.
- 49:04They can get it for free. Well, that's right, we can.
- 49:06You can click on it for free on your website, right?
- 49:08Yeah, you can get the book for free.
- 49:09And every Thursday at 10:00 AM Pacific, 1:00 PM Eastern, we
- 49:13lead a weekly webinar. We had it.
- 49:16We had it today. We had more than 100 people on
- 49:18today. We bring on subject matter
- 49:20experts like the former head of federal probation.
- 49:25Tons of great people. I typically lead them.
- 49:27Today we covered 20 ways to get a longer federal prison
- 49:30sentence. Talked about financial
- 49:32litigation unit and dealing with restitution.
- 49:34So then it's free. You don't sell anything on these
- 49:37webinars. If anyone would like to attend a
- 49:38webinar, just go to whitecollaradvice.com and
- 49:41register and then you'll get the e-mail link for the That's My
- 49:44Webinar Wednesday. Perfect.
- 49:57So yes. I'll put that in the show notes
- 49:46too. Thank you.
- 49:48And then following you on social media, I know actually I think
- 49:52there's you are under white collar advice and your name
- 49:55Justin Apperney. So white collar YouTube just go
- 50:00to white collar advice. TikTok is white collar advice
- 50:04and I think Instagram is just Justin Popperney got you.
- 50:06But the real value is, even though I have many more
- 50:09followers on TikTok, I would argue the real value because I
- 50:12produce longer content. More informative content I think
- 50:17is probably going to be It's going to be on the White Collar
- 50:20Advice YouTube channel. OK, great.
- 50:22And you know, for anybody got something out of this today,
- 50:27Share the show, Share the show. And I know it's a hassle, but I
- 50:30always say this if you like it. Please go to Apple or Spotify.
- 50:36Leave a review, because that that just puts the show on
- 50:38steroids when we have those reviews.
- 50:41If you want to know anymore about me and what I'm doing,
- 50:44brettcassidy.com, it's with a Ty.
- 50:46It's not like Sean and David Cassidy.
- 50:49If you want to check out my book Nine More Succession, get on
- 50:51Barnes and Noble and Amazon and. Justin, I appreciate you being
- 50:58on here. You're you're a man of wisdom,
- 51:00of your experience and sharing it with others and you.
- 51:03It's good stuff. Before I let you go, I think I'd
- 51:06love to have you come on on our Thursday webinar where I can
- 51:10interview you for a few minutes about your experience in prison
- 51:14and how you began to build this brand and writing and not using
- 51:17this platform as a tool to inspire and educate other
- 51:20people. So we're going to take a week
- 51:21off of next week's webinar with the holiday maybe two or three
- 51:25Thursdays from now. You can come on, I can interview
- 51:27you. And of course, I'll share your
- 51:28your podcasts with everyone and encourage them to subscribe.
- 51:31So I'd love to have one as a guest.
- 51:32I love that, Justin. As I used to say to my people
- 51:36when I was writing my emails back and forth from Leavenworth,
- 51:39stay strong and I'll do the same.
- 51:41Nine more success in and out.