Latest / Creating The Perfect Experience
How to Bridge the Gap b/w Digital World & Live Events with Danny Shaw
In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events.
0:50 Danny’s background
4:41 Essence Magazine
6:28 How digital events have evolved from past to present
7:27 Challenges to…
The skinny
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