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Short #7 - A Moisture Problem
In this short episode, we replace a dirty "M" word (mold) with another "M" word (moisture) that gets to the root of the problem.
"Mold" and "mildew" can freak out your customers. For years, I've refrained from saying "mold" at my own company and trained my techs to avoid it AND "mildew." Instead, we have called it "biological growth" or "organic growth." Those still aren't great. Just recently, my friend Joe Medosh suggested referring to fungal growth as a "moisture problem" instead.
"Moisture problem" is a fact-based and less disgusting term. We can focus on solutions with indoor air quality…
The skinny
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