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603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah
Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turned a radical $1 makeup idea—laughed at by investors and retailers—into a global powerhouse that went public on the New York Stock Exchange. From bootstrapping his business out of his father’s warehouse to selling 192,000 orders overnight after a viral Bloomingdale’s rumor, Joey shares the full story behind disrupting an entire industry, mastering retail relationships, and scaling a household name…
The skinny
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