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The Four-Week Warning
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Holiday bidding has a deadline, and it's closer than it looks: Microsoft says campaigns under 30 conversions in 30 days need consolidating now, and new bid strategies need four weeks to settle. Plus Google locking Target ROAS during promotions, unhashed IPs in Customer Match, why a ChatGPT "organic lift" is more likely a GA4 tagging problem, and what free-trial length actually costs you.
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The skinny
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