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#37 Beyond the Queue: The Real Work of Building Fandom feat. Michael Dodsworth
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Michael Dodsworth, founder of Fanfare, discusses his extensive experience in high-stakes launches and the challenges faced in ensuring fairness for consumers. He shares insights on creating memorable experiences for fans, the importance of operational readiness during product launches, and the evolving landscape of brand engagement in a digital world. The discussion highlights the need for brands to connect authentically with their audience while navigating the complexities of exclusivity and consumer loyalty.
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