Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption

How Domino's Became A Tech Company
Domino’s Pizza didn’t just survive the digital age; it engineered its own obsolescence by becoming a logistics software company. In this episode, we trace how CEO Patrick Doyle redefined the brand as a technology firm that sells pizza, leveraging an API-first strategy to dominate delivery efficiency. We look at the specific decision to open their source code and how that pivot turned a legacy brick-and-mortar chain into a high-margin tech stock, contrasting their agile supply chain with traditional restaurant struggles in late 2026.
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