Latest / Success Story with Scott Clary / Chase Jarvis - Co-Founder and CEO of CreativeLive | Never Play It Safe

Transcript

Chase Jarvis - Co-Founder and CEO of CreativeLive | Never Play It Safe · Success Story with Scott Clary

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  We're born to fail and get up again as entrepreneurs or even just as people.
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  Imagine walking away from a career in medicine, discovering a passion for photography by chance,
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  and turning that into a multi-million dollar empire. Chase Jarvis did exactly that,
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  from shooting pro athletes in the mountains to working with brands like Nike and Apple.
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  Life that you want and that you've built in your mind that's all A within your reach B.
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  It's on the other side of your comfort zone C. It's created. It's nothing that you just
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  stumble on or find you have to go. He's the co-founder of Creative Live,
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  a platform that's revolutionized online education, and he's interviewed world-class leaders
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  like Tim Ferris, Brené Brown, and Gary Vaynerchuk on his show Chase Jarvis Live.
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  Life happens for you not to you when you are in alignment. You know it. We have to develop this
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  muscle of listening to ourselves. Success leaves clues. Looks backward to connect it up.
• 0:52
  We're born to fail and get up again as entrepreneurs or even just as people.
• 0:57
  We allow ourselves to get talked out of our dreams by people who've given up on theirs.
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  Welcome to Success Story. I'm your host, Scott Clary. The Success Story podcast is part
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  of the HubSpot podcast network. I'm also a big user of HubSpot products. I've supported the show
• 1:12
  for over three years now and for all entrepreneurs out there, I need you to go back to a time
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  All right, Chase, I'm excited to do this, man. I'm excited to jump into this. I will talk about
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  everything. We'll talk about your new book. We'll talk about playing it safe. I want to kick
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  this off, though, with a question. It's attributed to a quote that you said very often.
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  And I think this will just give the audience a really good idea of who you are. So you said before
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  that creativity is a new literacy. So if you could go back and you could whisper one
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  could be creative secret into younger, younger, Chase's ear when you're just on the come-up,
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  what would that be? That life that you want when you've built in your mind over the years,
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  whether it was from your own experiences, seeing the experiences of others that you aspire to be
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  like or that it's all A within your reach B, it's on the other side of your comfort zone,
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  and see it's created. It's nothing that you just stumble on or find. You have to build it.
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  I love that. We jump right into it. I just want to, we jump right into it.
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  No, it's it's good. And I think that what I always like to do, and I just even mentioned this
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  before we press record, I like to understand, okay, so you know, your book is called Never Play It
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  Safe, a practical guide to freedom, creativity, and life you love. But I always find it so
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  interesting to unpack titles. So playing it safe, I mean, people kind of contextually understand
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  what that means, but obviously this had a big impact on you and your career. So talk me through
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  title, where it came from. Yeah, okay. This is a dope opening question, because it allows me to
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  tell you a crazy little story. So I've always, well, I will one qualifier, when I say Never Play It
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  Safe, I'm not talking about seat belts and sunscreen. I'm not talking about, you know, mental
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  or emotional or physical safety. Those things are helpful and necessary. The kind of playing it safe
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  that I'm talking about is the toxic kind where we basically dream up what's possible with our
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  life based on what other people tell us, what we see in the world, what the media says is possible,
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  how the world tells us to think about ourselves, which is basically, or shit. So my,
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  the journey to this title starts about two years ago, and I was working on a new book. My startup
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  had just been acquired. I created a lifelong artist and entrepreneur. My most recent company,
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  I started about 2010. It was one of the world's first online learning platforms. We get tens of
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  millions of users, hundreds of millions in revenue. It was oriented. First one really oriented
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  around creativity. So photography, design, filmmaking, entrepreneurship, we had guests, you know,
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  teachers and guests like Mark Cuban, Richard Branson, you know, Bernie Brown, and it took many forms.
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  It was venture backed. And the, I would say that was acquired in 2021 by a big public company.
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  And so I was, I was, I did it, I did it a year with the acquiring company as one founder often has
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  to do. And on the other side of that year, I was like, cool, I need to, I need to rest first of all.
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  And part of what I want to do is to get really, really honest in this next chapter. Because truth
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  be told, I don't, I don't identify as a venture backed CEO without going too far into the creative
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  life story. I started it. It was, you know, like tech crunch started up by the year growing crazy
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  fast. And after we raised, I don't know, 50 or 60 million bucks, we hired a venture backed CEO,
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  brought him in to grow the company. And that didn't go very well after a few years. And I had to
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  come back and essentially rebuild the company, raised more money, you know, rebuild the team,
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  complete, and restructure everything. And yet on the other side of that stuff, when I sort of
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  looked at what I wanted to do in my next chapter, it, it wasn't build another, you know,
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  multi hundred million dollar startup. That wasn't the vision. The vision was, what do I really,
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  really care about when I wake up in the morning? How do I want to spend my time? Part of that,
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  I journal. And so I started writing, what do I really want? And I journal, and this is a tip
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  from James Clear, I journal on that every single day and allowed me to get really, really Chris.
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  And one of the things is to write more. I had a bestselling book four years ago called Creative
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  Calling, which was about how every person is, is creative. And I wanted to explore a thread around
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  that short story long. I wrote what I thought was a really good business book took me 19 months.
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  And I started feeling uneasy about it. And eight weeks before the manuscript was due,
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  I threw it all in the trash and started from scratch. I went to my agent, I was going to say,
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  what, no, I need to know why. I need to know why you feel uneasy about this book. And it was
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  specifically because I had written a, a business book around, you know, again, creativity, entrepreneurship
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  that was expected. And I knew in my heart and my soul that that was me doing all of the calculations
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  about what everybody else thought would be a great book and why, what to write about and how.
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  And it made me look really good. Honestly, it made me, you know, made me be what my friend,
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  Brane Brown calls her gold plated grit. There's a lot of gold plated grit in there, which is the,
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  you tell a very brief story about how hard something was and how vulnerable you were,
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  and then you tell this heroic amplification of all the best stuff and you leave out the,
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  the toxic or the difficult parts. And so eight weeks before it was due, I knew that that wasn't
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  the book that I was going to give to my publisher, talk to my agent, talk to my publisher. Obviously,
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  everyone was like, this has been a two year project and we're right on the cusp of being done.
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  And it essentially was a 48 hour window into my soul that, you know, what, all the best stuff in
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  life that I've ever experienced, the best companies I've ever, you know, built the best campaigns I've
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  ever created, you know, as a lifelong photographer and creator. The best television shows
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  were all where I was very uncomfortable with what I was putting out and moves because it was real
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  and it was gritty and it was, it was vulnerable. And the book that I was about to hand in my
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  publisher was none of those things. And so I decided to write the book specifically about
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  that, that all of the best stuff is on the other side of our comfort zone and I wanted to give
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  the creators the entrepreneurs out there a lens on how to do that. So I, you know, went through all
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  of my best stuff. I've had, I've had a podcast since 2009, I have more than a thousand world
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  class guests on there and there was a very, very clear pattern that I'd emerged, which is
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  nothing great happens in a little vacuum where it's all tidy. It's usually messy and awkward.
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  So what if I could create a blueprint or a roadmap, if you will, about how to do that, how to
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  access that stuff? Eight weeks later, I came out of the cave with this book, Never Played Safe,
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  Practical Guide to Freedom Creativity and I'll let you up. And I felt, I felt right about it.
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  And that's the book that if you're listening to this right now and encourage you go check it out
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  because it's the best. It's so interesting because I want to actually understand when you were built,
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  when you were in build mode, not writing mode and auth mode, when you were building the company,
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  you even mentioned that that was, there was seasons to that. And I'm curious about
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  the mindset going into that. Did you feel like that was in alignment with you as a creative,
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  or did you feel like it was out of alignment, or did it start in alignment, move out of a lot?
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  Do you talk about playing it safe and going outside your comfort zones, but playing it safe and
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  going inside your comfort zones, you have to be smart about it too. So when you started your
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  company, it made sense, but then you felt like maybe the venture back CEO wasn't the right fit and
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  you had to come back. So you don't just throw all caution to the wind either. So I want to understand
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  how this plays into sort of your journey as an entrepreneur. Yeah. This is the point of the book,
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  is that we have a handful of things inside us natively. Like our creativity is one of those things
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  are intuition, our ability to direct our attention that the playful spirit like natively, we are
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  all these things in the world. You know, there's no evil overlord, but the world just does a really
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  good job of training those things out of us. You know, you can't stand out and fit in at the same time
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  for example. And as soon as you want to do something wildly creative or take a risk, most of the
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  people and ironically the people who care a lot about you rush to your side and tell you all of the
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  reasons you shouldn't do it. And so we have to develop this muscle of listening to ourselves.
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  And growing just like we try and grow muscles, we have to grow the strength of these,
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  and you know, these are the seven chapters of the book, these seven attributes tools inside of us
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  that again are natively within us to essentially forge a path that we want. We have to write our
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  own script and we can't do this with anyone else. So the specifics around building a company
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  and my my most recent company creative live. Of course, I had no ambitions of being a venture
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  backed CEO. We started the company essentially in 2010. It was the first live streaming learning
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  platform as well. And we had classes with 50, 100, 150,000 people watching in real time. And you know,
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  we had a tiger by the tail. It was very, very early. We both now it's like going live as a thing
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  you pressed a button, right? But we had to do all of that from scratch. And my belief of, you know,
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  the the narrative that I had about myself sort of, you know, wide-ranging artist. I'd been a photographer,
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  as I mentioned, a director, television ad campaigns. I developed the first iPhone app that used
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  photos as a social network. It was the app of the year on the Apple platform. Predated Instagram,
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  Instagram is essentially a lift and stamp copy of this app. And to be fair, they raised 50 million
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  bucks and kicked my ass. And that was a massive learning thing. But you know, I think the punchline
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  here is that I realized that at some point when we I started the company, handed it to the venture
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  back CEO because I mean, these are people we were backed by absolute blue chip. Our cap table was,
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  I mean, the who's who and Silicon Valley, the best angels in the world, you know, super big
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  names in the in the universe of investing. And yet, you find out is those companies. And even
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  though they've built Facebook and LinkedIn and all these brands that we, you know, see in the world
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  today, they, you know, their hit rate is, you know, single digit percentage like one, two, three
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  percent. And my belief is that despite that, they were the ones to help grow this company. And it
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  worked for a while. Again, we were growing 800 percent year over year early on. And at some point,
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  the the their ability to navigate the ecosystem. And this is the difference between sort of a
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  an operator and the founder Mojo, right? At some point, I realized as the chairman that it was
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  going off track. And the, you know, when you when you hire a CEO or a whole leadership team
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  that takes the company in the direction that is very, you know, that isn't aligned with the values
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  or the community or the the original product vision. There's a cost to that. There's a dollar cost.
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  There's a time cost. And essentially, I got together with some of my peers and personal advisors
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  and mentors. It was like, Oh, do we try this again? Do we try and go out and hire another CEO? Or
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  do I get really uncomfortable? Start doing something I've never done before run a, you know, 300
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  person company that's raising, you know, tens of millions of dollars and try and try my hand at
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  the steering wheel. And the short version is that it's very difficult. And yet, like any founder or
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  a, you know, if you can think of this company as sort of like your offspring, you do whatever it takes.
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  And it was doing whatever it takes. It was all on the other side of my comfort zone.
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  We turned the company around, raised new money. And, you know, the the at one point, we were
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  very, we were six months from running out of cash. And just two years later, we were doing a $36
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  million run rate, growing 40% year over year. And I felt like I had sort of fixed things alongside
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  the work of hundreds of other people to be really clear. This is not a solo journey. And that was
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  incredibly uncomfortable. It, it tested me in ways that had never been tested before. Despite having
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  quite a bit of success, building a number of other multimillion dollar, you know, multimillion
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  person community companies. And that's what these dark circles under my eyes are from. And it was the
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  ride of a lifetime. And yet, I chronicle in the book that even that that risk that I took,
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  it was necessary. It was well time. It was the right move. And I realized now a few years later,
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  on the back side of having that company been acquired. And just going back to my true north
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  is like, wait, that's that's actually not going in. What's my next chapter? And how can I be more
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  in alignment? So this isn't about building the perfect company or building the perfect product.
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  This book is about all the ways that we make mistakes. And how to recover from those
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  stakes more quickly, how sorry, how to recover from those mistakes quickly find ourselves in alignment
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  find our way back to ourselves over and over again, getting one percent better, one percent smarter,
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  one percent more aligned with who we are so that we can create the living and most importantly,
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  the life that we love. I'm so curious because you've not played it safe at multiple stages.
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  If you think back and this is going way back, but when you first started sort of an entrepreneurial
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  journey, did that feel in your opinion like more more taking a risk or did it feel like more
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  taking a risk when you became the CEO of a 300 plus person multi million dollar venture back
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  company because the playing it's safe, I feel like when we start to take risks and we don't play
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  it safe and we get us at our comfort zone, we can start to build, we can start to create this like
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  mental callus. So we feel like that outside the comfort zone is a little bit easier the next time
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  and the next time. But I am curious because like the the the the potential liability and the potential
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  you know to fuck everything up at a venture back level is much higher than when you first start
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  but just from my experience it feels way more daunting when you first like leave a W2 9 to 5
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  and to jump into a big CEO position because it's it's so different from what you know and I think
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  that's the the gap that you have to help people over. Yeah well I feel you know I guess the basis
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  of the book the foundation of why I wrote this is because for everyone who's listening right now
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  whether you're a W2 employee or an entrepreneur when you are in alignment you know it.
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  Life happens for you not to you. Things come more naturally and there is you know there's a
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  desire that I have to be in alignment with that because success leaves clues if anyone who's
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  listening right now looks you know backward to connect the dots when you felt your most alive
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  you're most connected it wasn't when you were you know just sitting on the couch with your
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  you know legs crossed that's not how that's not where the best stuff is and if success leaves clues
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  I like to think okay what was I doing who was I with what kinds of risks was I taking and for me
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  you know I was programmed from a very early age I go back to Miss Kelly my second grade teacher
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  told me that I wasn't very creative and then I should focus on sports and I was super entrepreneurial
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  I had a comic strip I was doing magic shows I had a stand-up comedy routine in second grade I
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  released my first film it was profitable and Miss Kelly told me hey you should just you know
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  play sports you're good at sports and you're not very creative and this entrepreneurial stuff you
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  can't do that in second grade you can't sell comic strips and it sounds goofy but it essentially
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  shaped the next you know 15 years of my life I decided to I mean you know we're not actually
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  I wasn't crushed I was like oh the adults in my life are telling me what to do I should do with
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  they and this so you can see this sort of programming that starts early on and so I became the
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  captain of the football team dated a cheerleader you know I was the typical senior award the last day
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  of high school I don't know what that is but I know it's not good and yet I you know I was experiencing
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  success in the typical action or the typical measures that culture you know lays out for us and yet
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  especially in high school yeah yeah inside I was dying I was not in alignment with who I really was
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  I was a curious weird creative you know punk rock kid and in a little lightweight ways I started
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  experiencing that I bailed on medical medical school I quit a career in professional soccer to
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  become a photographer and you can imagine my poor parents right and yet I had already been
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  a hundred thousand dollars in student debt or yeah I basically got you know I had a crew to
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  a hundred thousand dollars in student debt it was years off of the timeline that I could have been
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  on if I had just listened to my own intuition but the world has a script for you and to me the the
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  as I said success leaves clues and when I started wait a minute this feels good this journey that
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  I'm on I didn't know where it was gonna go my grandfather had died given me his camera I started
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  taking pictures of my friends skiing and snowboarding and I said I felt that juice that we all feel
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  when we're in alignment with our values so this book is about looking at those values and
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  trying to put on pause all of the noise that the world creates give you a little bit of space
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  to listen to who you really are what you really want to do with this one precious life and then
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  how to take action and that's all I've done over and over again the irony is you think I'd have it
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  all figured out that would happen once but no there is a hundred tiny b trails throughout the life
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  throughout each of our lines rather that we have to continue to get stronger and and learn to listen
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  and use the tools that are natively within us to find our way home again I think I think it's not
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  a sudden forget it I think it's a constant readjustment and realignment and I know again this is
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  sort of just to tease out like a little bit of your framework and if people want to learn more
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  that can go through the entire sort of framework that you use to figure this out in your own life
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  but what's your barometer for not being aligned what is your red flag that you feel
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  um disconnection if you're not excited when you wake up in the morning and I'm not talking about
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  doing some chores I'm talking about the awareness that you are on the path that you are supposed to
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  be on there's a feeling in your body in your gut that is a feeling of on we of boredom or of sadness
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  of and and yet we can you can have a great face on and it can present itself as you know going out
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  five or six nights a week parting with your friends and it can present itself as just hustling
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  for that next promotion at work and yet when things are quiet and when you're alone at two or three
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  in the morning staring at the ceiling that's when you know that it's a hint that there might be more
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  for you it's a feeling in your body that this is not the life that I had imagined for myself
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  and to me these are blessings and it's very hard to start to pay attention to it but as soon as you
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  see it you can't unsee it and you know that's sort of that's the journey that I went on
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  and why I've tried to be clear then I hate business books that say do perfect thing a perfect
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  thing be great thing see learn all these lessons D and then build the company of your dreams
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  because that's just or shit one of my favorite business books of all times is a book called the
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  hard thing about hard things written by Ben Horowitz who's is the Horowitz of and recent Horowitz
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  the venture capital firm and the chapters are like I think this is not totally accurate but like
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  chapter one is how to fire your best friend chapter two is how to tell your investors you lost all
• 24:52
  their money chapter three is how to let your you know how to tell your entire company that you're
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  closing the doors like these are real business lessons this is where you really actually learn
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  something and so that's the way that I approached this project it's like no what if we put away
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  all the shiny stuff and looked at the things that were hard and difficult and looked at the tools
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  that were natively within us that that's the cool thing is like we don't have to you know move
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  to Paris and get a new set of friends and you don't have to you can whatever you have for you
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  know plans for your life but the best part about this is it's available to you right now all the
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  tools within your your own natural creativity your own awareness of what you were made for your
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  ability to again your natural ability to play we're born to fail and get up again I mean there's
• 25:44
  not a single person if there's a you know a bunch of parents listening here if when your kid fell
• 25:50
  down like that 38th time in a row trying to learn to walk did anyone here if you're if you had an
• 25:55
  able bodied child that anyone say I guess my kid's not a walker that's it we're done my kid's not
• 26:01
  a walker nobody said that you put your kid back on his her their feet and you started to get him to
• 26:07
  walk again and yet as entrepreneurs or even just as people we allow ourselves to get talked out of
• 26:15
  our dreams by people who've given up on theirs a big shout out to HubSpot and the HubSpot podcast
• 26:21
  network for sponsoring success story if you enjoy success story you're going to enjoy a ton of
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  podcasts brought to you by the HubSpot podcast network including hustle and flow chart hosted by
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  Joey fear the hustle and flow chart podcast with Joey is all about how to build a business so it
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  gives you the freedom and fuel for your life you're going to join Joey as you discuss his systems
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  mindset tweaks reframes and strategies for entrepreneurs and really anyone to enjoy the
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  process of being in business and having fun this isn't for entrepreneurs looking to build a
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  billion dollar business it's for somebody who wants to build a lifestyle somebody who is looking
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  to build systems that work listen to hustle and flow chart wherever you get your podcasts you know
• 27:01
  it's interesting because all the systems in place sort of encourage safety and I think we're
• 27:07
  very much aligned with how we think I mean I've said this a lot how I feel like the traditional
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  nine to five is it's not that it's not a fine option for people but yeah it's a fine option for
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  lots of people right issue is that it's not as safe as people think it is and that's that's
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  really the issue you're right and and like to me that's a really important piece of my thinking
• 27:29
  is that we believe that there is a safe path and the reality is is nothing is guaranteed I mean
• 27:40
  the first word of the book is safety is an illusion it does not exist in nature
• 27:47
  why therefore I'm going to the page it does not exist in nature so why then do we seek it
• 27:53
  and it it was you know that opening line was downstream of one of my favorite quotes in the world
• 28:00
  which is from Alan Keller security is mostly a superstition doesn't exist in nature
• 28:04
  nor did the children of men as a whole experience it avoiding danger is no safer in the long run
• 28:10
  than outright exposure life is either a daring adventure or nothing and that's my greatest fear
• 28:17
  for people who are listening yeah I at the beautiful quote by the way yeah you're likely not going
• 28:22
  for it because you fear the consequences of actually going for it and yet the path that you're on
• 28:28
  has every bit as many pitfalls and negative outcomes so why would you trade the life that you
• 28:40
  could have or a life that you feel like you have on default when the outcomes are most likely every
• 28:49
  bit as tragic or difficult or worse than the dream that you're trying to live it's like that's the
• 28:56
  part that is the big conundrum there is no such thing as playing it safe it is all risky so why
• 29:03
  then do we seek the lowest common denominator and I will tell you it's because the world I mean
• 29:09
  there's a philosopher Renee Gerard is his name and he talks about this concept of mimesis which
• 29:19
  human beings were basically because of our neural structures are just really good at doing the
• 29:24
  things that we already see out there in the world we mimic other people and yet if you're listening
• 29:30
  to this watching or watching this right now the people that you look up to admire and they are the
• 29:35
  people who have put it out there the most this is one of the reasons we love rock stars because they're
• 29:39
  out there on the stage singing their heart out in front of everyone regardless of you know what
• 29:46
  judgments we may have of them and that's very very seductive and so the question I would pose to
• 29:54
  listeners is what you know what ways are you playing it safe what ways are you living according to
• 30:01
  the expectations of others and it turns out that we make a is a pretty long list of the ways that
• 30:08
  we're doing it and we've got really good justifications oh you know my family wants this or my
• 30:13
  family needs that or you know this is a there's a laundry list of things and yet most of those things
• 30:20
  are manufactured I'm not saying that providing for your family is not valuable but the methodology
• 30:27
  how you go about providing for your family is you have way more control over that than you think
• 30:33
  and this is not to say that you know they're some of us are not more advanced or disadvantaged than
• 30:39
  others but the reality is that you are the architect of your life and you know what why why are you
• 30:50
  in the position you're in if you can take responsibility for that the world is your oyster we're just
• 30:54
  so programmed again by people who have given up on their dreams talking us out of hours you know
• 31:00
  there's Alex from all these speaks about this and I he paints a really good picture like when you
• 31:06
  when you have nothing to lose it's like going to the casino and the only option is to say the same
• 31:12
  or to win so why don't you just why don't you just keep gambling if the only option is to win like
• 31:18
  the upside of doing things differently is infinite so taking shots at entrepreneurship building your
• 31:24
  own business being more creative like going against the grain there's unlimited upside I think
• 31:31
  there's a compounding problem though and I'm curious about your opinion on this because I have
• 31:35
  strong opinion I think there's a compounding problem that when you look at the potential
• 31:39
  upside the people that have done it in air quotes and been successful people have a hard time
• 31:44
  deconstructing the path that it took them to get there so they're like yes I get that there's
• 31:49
  upside but I get that I'm making a hundred hundred fifty thousand bucks in my nine to five right
• 31:53
  now and the path is opaque is just blurry and I can't see it and I don't know if you have a
• 32:00
  strategy or if it's something people are born with I I I seek it out purposefully now in my
• 32:06
  own life but I try and reverse engineer how people got there because to that makes it psychologically
• 32:11
  a little bit less scary yeah for sure and as I've said success leaves clues I'm there was something
• 32:18
  in my last book which was called creative calling there's a framework called D or D E A R
• 32:25
  deconstruct emulate analyze and repeat you deconstruct the lives that you see other people
• 32:34
  leading I wonder how to use Alex Ramose well he's very clear he told you how we did it the reality
• 32:40
  is you can find out largely in this world that we live in today a lot of the attributes the risks
• 32:46
  the understandings that people that you look up to respect admire you can deconstruct their lives
• 32:53
  I did that originally with photography with artists I'd look at all the artists in the 70s 80s
• 32:58
  in New York I loved you know Robert Washingtonburg Andy Warhol how do they build their career what do
• 33:05
  they do it I read books I you know watch documentaries I just devoured information about them you can
• 33:10
  do that again today it's even easier on the internet or you know following someone's career
• 33:16
  listen to their podcast you you can deconstruct the steps that anyone else took you emulate them
• 33:21
  start you know you have to act like a pro before you are them you have to act like the person that
• 33:26
  you want to be before you are them you have to order the habits that the people that you aspire to
• 33:31
  be like have built and you build those habits and then analyze what is getting you closer to your
• 33:37
  goals and what is taking you further away from them do more of the things that are making you
• 33:41
  closer to your goals and do less of the things that are pulling you away from them and then you
• 33:46
  repeat the things that are working this is a very you know it's a very available system to us and
• 33:54
  yet where we stumble is in the the attention our attentions the first chapter of my new book
• 34:02
  never played safe is about attention because rather than being very intentional about
• 34:09
  following someone who's doing what you have a vision for yourself you might want to do something
• 34:14
  like that and taking action in the same way that they've done it we get trapped watching endless
• 34:20
  videos of not just them but anybody who's like them and we believe that that's getting closer to
• 34:27
  our goal and the reality is that we it's like 10% planning 90% action you cannot achieve any of
• 34:34
  this stuff from the couch and so to the person that you've fictitiously you know oriented us around
• 34:40
  the beginning of this question the person who isn't a nine to five and making a hundred grand
• 34:46
  no judgment at all but if you find that you are seeking something beyond where you're at right now
• 34:52
  it's not what are you watching what are you thinking about it's what are you doing what action what
• 34:56
  steps are you taking and I would encourage you to look into your if you don't even know what kind
• 35:02
  of business you want to build or you don't know what your next career move is have you experimented
• 35:06
  are you actually doing stuff are you playing in the areas that are interesting to you because
• 35:11
  that's where the best stuff is that's where you have been aligned in your past those are the areas
• 35:16
  that are worth exploring and the cool thing is when you do things that you love the world happens
• 35:22
  for you not to you get more energy not less you know it's like a tractor beam for those
• 35:27
  Star Wars nerds out there towards the best shit and yet the world would have you believe you have
• 35:34
  to intellectualize all this stuff do it from the couch your mind has been hijacked because you're
• 35:38
  endlessly scrolling looking for more Alex Ramosi's rather than you know trying to base instead of
• 35:43
  trying to be a second rate him what about a first rate you and the thing that you want to be do
• 35:47
  where we come there is a you you you touched on something I've thought about this a lot it seems
• 35:53
  like of course there's different audiences we're speaking to but the audience that is listening to
• 35:58
  this is probably not an audience that has an issue trying to consume more information because
• 36:02
  they're listening to this podcast right but it almost seems like we're over indexing on just
• 36:07
  knowledge it's almost in vogue to just learn shit listen to podcasts on 1.5x to like how fast can
• 36:15
  I listen to as many podcasts as I possibly can or how many books can I read every single week
• 36:21
  and it's it's just funny how these how people just they they want to do everything except do the
• 36:26
  fucking work it's like everything up but doing the work they're like well and this is you know
• 36:32
  again the way that the pattern that this book is presented is a pretty simple one and that I have
• 36:40
  again deconstructed what has worked for me and where I have gone wrong has worked for many of my
• 36:46
  friends and peers and the highest performers in the world and what has gone wrong for them and
• 36:52
  essentially landed on the fact that there are seven tools that naturally reside within us
• 37:01
  that this and that's the cool thing we don't have to go looking for them they're already there
• 37:06
  that will help us find this alignment and I mentioned attention I'll go back to it again like
• 37:14
  at some point this the endless scrolling the endless information consumption
• 37:20
  that is a hijacking of your attention not you directing it towards action right that is and
• 37:27
  that is a absolutely fundamental thing you cannot you cannot none of the people that you respected
• 37:33
  my or appreciate got what they have in life learned the lessons were able to you know create
• 37:41
  the success and most importantly the fulfillment that they feel through thinking about it it's all
• 37:49
  through doing right it's no like a hundred percent I'm curious out of out of those seven traits
• 37:56
  which one did you personally have the most trouble with manifesting or living
• 38:00
  okay I think our intuition is the thing that we it's the most powerful thing that we know the least
• 38:12
  about the weird crazy thing is if that if you pay attention to actual science around intuition
• 38:20
  it's becoming pretty compelling the results about the understanding of the rational
• 38:26
  mind instead of that being the most impressive default mode to the human being we actually find
• 38:32
  that the rational mind is sort of slow and prone to errors and that intuition it incorporates
• 38:40
  the rational mind plus a bunch of other stuff and the reality is that we have you know trillions
• 38:45
  of cells in our body and they all have there's memory within all of those things this is why it's a
• 38:50
  gut feeling you feel these things in your body and not in your head now the cool thing is that
• 38:57
  the highest performers they have developed they have attuned to trust their intuition and this is
• 39:05
  not to say the intuition is always right however if you are wondering where you ought to be going
• 39:12
  in your life if this is something that is in line with your values or not this is usually not a
• 39:19
  heady experience it is a head heart gut body feeling it's a whole sort of body alignment and
• 39:28
  you know when my when my family for example it was saying oh you're smart and hardworking and
• 39:35
  talented you should be a doctor or a lawyer or whatever of course as you know the impressionable
• 39:42
  16 year old the name is like okay cool what do what do like hardworking talented PO okay that's
• 39:47
  what they do and yet I knew that in my bones from day one and yet hundreds of thousands of
• 39:54
  dollars in student loan years off track only to find myself part with you that journey realizing
• 40:00
  that I knew all along that this was not the right thing and you can you know copy and paste that
• 40:07
  into a hundred different areas of our lives and yet if I told you that what what did you really really
• 40:13
  want as a kid this is why my number one journal entry is what do I really want I'd soft I often
• 40:21
  journal on this for 30 days straight and you get one percent smarter and more accurate and it's
• 40:26
  a fascinating exercise when you start to be able to tune into an intuition and listen to it and
• 40:32
  trust like this business partner that this business deal or that it's it's a pretty powerful thing
• 40:38
  so for me that was a big one mostly because the world the people who love us and care for us are
• 40:44
  you know want yeah again the illusion of safety for us and yet knowing that it doesn't exist
• 40:49
  how do we how do we strengthen that muscle within us so to me again being able to direct your
• 40:55
  attention fascinating quote from Andrew Huberman the the professor at Stanford um he said attention
• 41:03
  is the most I think it's the most important deciding factor between success and failure in any
• 41:10
  endeavor it's the most important thing in any line of like pursuing the ability to direct your
• 41:18
  attention and yet here we are you know stuck on our devices scrolling endlessly so in the book
• 41:25
  I'm very specific about how you can get better at developing your attention you can get better at
• 41:29
  listening to your intuition and again I just default to the people who so many of us respect and
• 41:35
  admire either in our personal lives that we actually know or our parasocial lives the people
• 41:40
  that we see on the internet that we respect and appreciate I'm telling you they are world class
• 41:45
  at these attributes you know you mentioned one thing that I think is actually a really important
• 41:51
  topic to touch on you mentioned your family and expectations of family and expectations of people
• 41:56
  that are not living their dreams and they feel like you want to they want to just make sure that
• 42:02
  you're comfortable in your safe again and air quotes and and I'm curious because different people
• 42:10
  I'm going to say the word deal with family I mean it's that's a very negative word but we all get
• 42:14
  where I'm coming from they deal with family in a different way so what place this the closest
• 42:20
  people around you have in your ambition in your thought process and your decision making process
• 42:26
  obviously they wanted one direction now building a nine-figured company later they're okay with
• 42:32
  the other direction I'm assuming but it wasn't always like that no and and it is true like they
• 42:40
  they want either the best for us or they want similar to them and the irony is that they don't
• 42:50
  know what the best for us is because they are not us and then similar to them are you willing to
• 42:57
  take advice from someone who's not done the thing that you want to do in both cases it's a losing
• 43:03
  matter right and they don't know what's best for us they don't know what we want and here they are
• 43:09
  coaching us well-meaning and yet unless they have actually done the thing that you dream about
• 43:16
  doing why would you take advice from them so you know the how do you how do you how do you keep
• 43:22
  that relationship without it deteriorating sure great great question and I'm pretty clear on this
• 43:29
  and in all of my writings in especially never played safe what I you know I dab a one-on-one
• 43:35
  coaching program and I coach high performing entrepreneurs and what I find is again through
• 43:42
  hundreds of cases that is going really deep into people's sort of psychologies and family
• 43:47
  lives and what not and talking to many of my friends who were you know absolutely elite world
• 43:51
  class at so many things is the ability to communicate very clearly what it is that you want
• 44:00
  and for example if you told your wife's spouse husband partner whatever
• 44:06
  at the right time in the right way what you have your biggest dream or your life do you really
• 44:18
  think that they would reject it or if you could tell them in a way that didn't feel like it put
• 44:24
  them at risk they weren't you're not going to drop everything and and put the families you know
• 44:29
  being on the line because any good entrepreneur the belief is that entrepreneurs go put it all
• 44:36
  on black and burn the boats and that's couldn't be further from the truth Richard Branson invested
• 44:41
  in my last company he's a friend and a personal mentor he's always protecting the downside he's
• 44:46
  got 400 companies he started Virgin Airlines it looked crazy because the first plane he bought
• 44:52
  was a 747 cost hundreds of millions of dollars and what people don't know about the other half of
• 44:57
  that coin the other side of that coin is that he pre-negotiated Boeing's price to buy it back
• 45:04
  not if when he thought the business wouldn't work so he's constantly protecting the downside and yet
• 45:12
  it's a massive this is this is you know it is not playing it safe to make the move and buy a 747
• 45:19
  but it's never all in and imagine if you could communicate that to the loved ones in your life about
• 45:25
  I have these big dreams and I'm not going to you know I'm not going to leave you on the side lines
• 45:32
  here but I need to make some changes there's a way to do it incrementally and it's a communication
• 45:39
  issue it's a fear again all of the best stuff in life is on the other side of our fears how then
• 45:46
  do we start to you know reorient ourselves towards what we really want and you know the ability
• 45:52
  to communicate your dream is super super valuable do you believe as I know you'll have an opinion on
• 45:58
  this do you believe in balance I believe in harmony not balance and I'll tell you the difference
• 46:06
  balance implies that you it's something that you keep right you keep things in balance because balance
• 46:14
  is balance is not falling over balance is staying upright staying balanced harmony for example is
• 46:22
  when something in your life is you know up something else will probably need to be down so you know
• 46:29
  you can put this onto map this onto any different sort of variety of things friends health
• 46:35
  professional relationships or professional success rather not all of those can be humming
• 46:42
  and it's not a static system we're talking about life it's a very very dynamic there's all sorts
• 46:47
  of inputs for example we got cut off in this conversation because of a thunderstorm in Miami
• 46:55
  so obviously we can't control everything and yet there is a way to go all in on your dream and not
• 47:05
  burn the boats and the other areas if you have prepared for this there is a season where you were
• 47:12
  saving your energy and now you're expending it for example so I don't believe this especially as a
• 47:18
  someone who spent my life around the highest performing people on the planet both you know as a
• 47:24
  photographer my original career was as a photographer specifically in in action sports ski skates no
• 47:32
  a surf I've photographed the best in the world in probably 50 different sports and not just like
• 47:38
  taking pictures of them at a moment like worked one one serenoliums that you know Travis Rice
• 47:43
  and snowboarding the best surfers in the world Tony Hawk like all of them the characteristics
• 47:49
  that they have all it's definitely around you know around calculated risk and none of those people
• 47:58
  have balance it's all harmony they keep their lives together but they are not balanced you do not
• 48:05
  get to be world class and be balanced because you're a competing against people who are definitely
• 48:13
  not balanced and be like it takes a lot to be world class now maybe being world class at something is
• 48:21
  not your goal which is fine I'm not here to judge your goals or set them for you however on the
• 48:27
  topic of sort of balance or harmony harmony does make it all work and I think that's again that's where
• 48:35
  that's where you get to experience the most humanity the best the richest human experiences that I've
• 48:43
  had they're not wearing khakis walking down sidewalk on Main Street in perfect town you know
• 48:53
  America that is not where the best shit in life exists so why would we go there looking for it
• 48:59
  you're you know you're you're creative first and then you turn to entrepreneur something that I
• 49:04
  also find fascinating is a lot of creatives have trouble with that transition process into entrepreneur
• 49:09
  and business leader and I'm curious as a creative what from that world served you the best and what
• 49:16
  from that world hurt you when you were trying to build something I think the the muscle that I
• 49:24
  developed around creating something that this stuff doesn't just happen that it requires reps
• 49:36
  right and the best in the world they stumble and getting good at failing I've got a whole chapter
• 49:45
  and never played safe about failure and when you're creating something versions one two three
• 49:51
  and four are usually trash some people tell me oh I want to write a book but I'm not a very good
• 49:56
  writer and I say okay well show me all of your bad writing and the reality is that they've only tried
• 50:02
  like two or three times and then they've stopped what I don't often see is someone here's 10,000
• 50:07
  pages that are shitty and yet if you talk to anyone who identifies as a professional creative and
• 50:14
  any endeavor they can show you the the the the drafts they've got the they've got the receipts to
• 50:21
  prove it and so that that lens on being willing to try and fail you know again as a my first you
• 50:29
  know universe was as a photographer one of the top commercial photographers in the world and I
• 50:33
  did not get there I got there through shooting film and learning very expensive very slow way of
• 50:40
  learning and the irony is that a picture takes you know a thousandth of a second to capture so it's
• 50:47
  each one of those is a tiny experiment so I became very accustomed to failing and succeeding failing
• 50:54
  and succeeding within the role you know a single role of film and then you extrapolate that when
• 50:58
  digital comes around and you can learn at even faster so I would say my life as a as a photographer
• 51:05
  specifically conditioned me for tiny experiments and tiny failures that's the way I want people who
• 51:13
  are listening and watching right now to think about the businesses that they want to start it's not go
• 51:17
  all in and you know bet it all in black it's what can you do to start tiny experiments so to me that's
• 51:23
  the thing that built my muscle of being willing to fail and then the way that that what would you
• 51:30
  have to like unlearn I guess is the best way to put it the thing that we have to unlearn is that we
• 51:36
  the connection between we who we are and the work that we put out so many artists they see a one to
• 51:43
  one that I am my work I am the results of this photograph and if it's seen by 10 million people or
• 51:51
  seen by 10 people one is a success and the others a failure but the reality is that you are not
• 51:58
  your work you're not the results of your work and you know by extension I feel like that holds
• 52:04
  so many people and that was my biggest thing it's like wait a minute if I put this thing out in the
• 52:08
  world and it's crickets humble weeds it's not necessarily it doesn't have anything to do with me it's
• 52:14
  something that I'm not do it I mean they're doing or not doing so how can I employ a bunch of tiny
• 52:20
  experiments to find what it feels like to be tracked to to to experience traction and usually
• 52:26
  this has to do with telling your dream to more people helping other people come along in this journey
• 52:32
  with you again so to reframe it's this thing that was the hardest for me as a as a and as a creative
• 52:40
  or the easiest thing the way it helped me was repetition I'm getting lots of reps and the thing
• 52:45
  that you know as I thought that I was my work rather than I'm just running a tiny experiment to
• 52:50
  see what works and what doesn't it has no reflection on me the reflection on me is how fast can I
• 52:55
  get back up after you know after stumbling I love it's a pretty yeah it's a pretty interesting
• 53:01
  dynamic and the cool thing is that's available to any right our ability to fail fail fast is such
• 53:08
  a cliche term I like to you know fail gracefully and if you fail a tiny experiment it's really not
• 53:14
  the measure of you it's the measure of the experiment that you run and what can you learn and move on
• 53:18
  and do differently the next time that's that's amazing advice it's not that it's not the measure of
• 53:23
  you it's the measure of the experiment you remove it out of yourself you remove it all that all
• 53:28
  that shame and all that negativity out of yourself yeah brain a brown has helped us culturally think
• 53:33
  a lot about our own vulnerability and shame and guilt and if you're not familiar with her work
• 53:39
  I'd steer you toward that and essentially it's the distinction from the experiments that we run
• 53:47
  in life right but you're trying to ask somebody on a date it's really not a reputation of you the
• 53:53
  person it's the result of the experiment that you run and how can you tweak that experiment or
• 53:59
  it slightly differently in the future on the back of having a goal of getting a different outcome
• 54:04
  completely different right one is like you know fast can I get back up and do it again because I
• 54:09
  learned this thing and there's a again a whole chapter about failure and if you study failure
• 54:14
  it really is about two things that's about the number of reps that you take and how you approach
• 54:20
  taking them the number volume is just getting reps and just like you know the kid being a walker you
• 54:26
  don't when your kid falls down after the twenty eight times you don't say your kids not a walker so get
• 54:29
  a lot of reps and two it's not just getting more reps it's actually looking at what worked and what
• 54:35
  didn't in the previous experiment and modifying that and trying again the last concept that I want
• 54:42
  to touch on as you mentioned both of these play and creativity and I think they're both fabulous
• 54:48
  concepts but I also before I even ask any questions about either what is the difference between
• 54:55
  creativity and play sure creativity is this innate human capability of capacity that we are all born with
• 55:05
  and you can see it you know ask go to the front of any first grade class and we want to come to
• 55:10
  the front of the picture front of the room and draw me a picture 30 kids in the class 30 hands go up
• 55:15
  and we see that being trained out of us with the school system I get no evil overlord that's just
• 55:20
  one of the downsides of mass culture mass society and and so first of all it's native and when
• 55:27
  we look at the definition of it it's just our ability to combine two or more things in new and
• 55:34
  useful ways and when I think of it very very broadly so art as an example that is that does not
• 55:44
  equal creativity that is a subset of creativity because building a business that's one of the most
• 55:48
  creative and dynamic things that I've done as an entrepreneur so creativity to me is our ability to
• 55:55
  do this this is we are natural creating machines that is you know that is what has kept us alive as a
• 56:02
  species for millennia right and yet play play is this natural state within us to seek joy to seek
• 56:11
  connection to seek things that light us up and the cool thing is is a great story in the book
• 56:18
  a friend of mine named Charlie home Charlie has written a couple books one called play it away where
• 56:25
  he used play to basically unwire a bunch of really negative loops that had in his neurology a
• 56:32
  bunch of fear and pain he he worked for Tim Ferris for a long time and and a handful of other
• 56:38
  authors he's an amazing amazing human but he was basically completely fried out and he went back
• 56:46
  as we all should do in his sort of the memory banks and said hand I'm so stressed out what are the
• 56:54
  things that are in my life that I loved as a kid what brought me a ton of joy whether it's again
• 57:02
  Legos exercise you know for me it was it was playing soccer being outside with my friends skateboarding
• 57:09
  music a lot of these things and to the listeners or watchers like there are things in your life
• 57:15
  what if you tried those again what if you went back and maybe it was you know playing the guitar
• 57:20
  doesn't matter what it is for Charlie it was the example that he uses in his book called play it away
• 57:25
  was he loved hitting baseballs I think with his dad as they would like throw you know throw
• 57:29
  baseballs he'd whack them all the field so as a bowl grown adult he went and bought you know a bat
• 57:34
  and 50 hard balls and he and his buddy would take turns and go to the park you know one friend pitches
• 57:40
  the other friend hits they go clicked all the balls reciprocate that to the other friend and just
• 57:45
  rope these baseballs all over the field and it that simple exercise is transformed his life relieved
• 57:52
  him from basically catastrophic levels of anxiety and it got him back in his body back into his
• 57:58
  joy something basic and simple that lit him up what's cool is if anybody who's listening or
• 58:04
  watching does this you will feel what joy feels like you will reconnect with your natural state
• 58:12
  the cool part is that this is always available to you what you have to be enough of is aware
• 58:18
  you have to be able to direct your attention that I need more joy in my life and I don't care
• 58:23
  if this is cooking meals for your family or friends or whack and baseballs around the field
• 58:29
  like getting outside a nature hungry down in the corner with a good book on this like a rainy
• 58:34
  Saturday that doesn't matter I have no judgment however what I do know the science is very clear
• 58:39
  on this that play and joy begets other play and joy it is in fact a contagious experience
• 58:47
  and if you can learn to bring play and joy into other areas of your life we are told that
• 58:52
  work comes first play is only after the chores are done but it turns out that play is the
• 58:58
  energy is the engine of life the most creative that I have ever been the most success that I've had
• 59:06
  in say even in business has been when I approached even the most dull taths with a playful
• 59:13
  mental this is a mindset game and look again the cool thing is that you can do anything and there's
• 59:20
  some examples in the book and some specific exercises for him embracing play reigniting it
• 59:26
  in ourselves and you know again those are the differences between play and creativity this turns
• 59:30
  out that they're pretty intertwined and that you know if we're playing we're probably doing something
• 59:37
  that's a little creative I love that I think it's so so smart because we everybody doesn't
• 59:43
  matter who you are you carry so much trauma with you and as a as a child you never get rid of that
• 59:50
  trauma unless you do a shit ton of work you you know you have to do a lot but then that's all
• 59:55
  the negative we carry forward and then that just is like running in the background all the time
• 1:00:00
  whereas all the positive that we did as a child it's like gone gone and yeah there's a great quote
• 1:00:06
  from J. sorry to interrupt you there's got to go from an artist named James Victoria the things that
• 1:00:12
  made you weird as a kid are the things that make you brilliant as an adult and most of us again we've
• 1:00:19
  been talked out of that part of ourselves because we thought it was weird or quirky or awkward and yet
• 1:00:25
  you know the people who are wildly creative even in you know the most expanded definition of creative
• 1:00:32
  like in business for example like they know what lights them up as an example and I'm an investor as
• 1:00:39
  well I do not invest in random market opportunities I invest in things that are interesting to me
• 1:00:45
  because I look at as as a vector to connect with my interests my hobbies my curiosities and area
• 1:00:50
  that I want to learn more or something that I know that I can disproportionately add value to those
• 1:00:55
  are the things that I invest in and so that is another vector for me to you know that's where I
• 1:01:00
  play I only start businesses personally and things that interest me because when shit gets hard
• 1:01:06
  and it will in any business if something is interesting to me where I have a lot of curiosity
• 1:01:10
  interest and knowledge you know the areas that of my my personal playbook that you know overlap with
• 1:01:17
  the things I care a lot about like that's what's going to allow me to you know create success and
• 1:01:23
  fulfillment in a way that other people when they hit that part of the journey they're going to quit
• 1:01:29
  so this is why you know this idea of chasing something that you're good at that you care about
• 1:01:36
  is you know it's great advice yeah yeah you're just you're you're articulating what people
• 1:01:41
  try and figure out in their career and their job it's like well why am I not just working for a
• 1:01:46
  paycheck why am I not just happy like even if you don't want to be an entrepreneur you're talking
• 1:01:50
  about you know building a company that gives you joy and is an interest to you very smart investing
• 1:01:56
  very smart I mean even if you're working for a company like go work for a company that built
• 1:02:01
  something that you think is cooler that you use yourself like that to me would be a lot of fun
• 1:02:06
  yeah if so many friends that this is not just like you know again I as an entrepreneur and as a
• 1:02:12
  lifelong someone identifies as creative there's a lot of stories in the book and I have a lot of
• 1:02:18
  your friends who run many of most innovative companies in the world and the that in itself is an
• 1:02:25
  environment if one cultivates and encourages creativity in the connection with others there are
• 1:02:31
  companies out that out there that do that and working for them I got no issues with that what I
• 1:02:37
  where I feel so sad and when frustrated is that it's the people who are essentially eating the
• 1:02:47
  shit sandwich that and they don't have to turkey is available ham is a lot of options exactly
• 1:02:58
  hummus red pepper and sprouts I have your revenge like it's available to you and I've tried to come
• 1:03:04
  up with a blueprint to help you find it I love that dude all right um if you could you know if you
• 1:03:11
  could just sort of dispel one major misconception about comfort zones or or or pushing past your
• 1:03:20
  comfort zone or like one major misconception that you've uncovered your for research is book as
• 1:03:25
  you've gone through your life what would that misconception be it's that you have to take massive
• 1:03:31
  a massive risk to feel the buzz that we're talking about and it's just the opposite
• 1:03:36
  it really is a series of tiny experiments I don't care I mean start this here here this is how
• 1:03:44
  crazy we're going to be start by driving home from work a different way than you normally do start
• 1:03:50
  by fixing a meal for your family that you haven't fixed before start like literally the tiniest
• 1:03:57
  of experiments and realized that those experiments make you feel one percent more alive and what if
• 1:04:05
  you had a habit you created a habit and a framework to be able to do this on the regular with other
• 1:04:11
  aspects of your life the people that you visit with how you spend time where you travel on vacation
• 1:04:16
  you know this is how we get to the other side of our comfort zone it's not dropping everything
• 1:04:23
  getting out of the relationship that you're in and moving to a foreign country it might be
• 1:04:29
  if you've built up a chest of experiences before this but for most and I would say 99% of the
• 1:04:39
  people who are listening are for whom this is interesting it's just about changing the smallest
• 1:04:46
  habits in your life as a vector for you know reaching the highest highs yeah it's it's so important
• 1:04:53
  and I don't think people understand how lazy their brain is and how much it likes to not work
• 1:05:01
  and how much it likes routine and how easily it is to fall into these patterns that maybe they
• 1:05:06
  served you for a while but if you don't consciously try and this is why I already mentioned it's our
• 1:05:12
  tier and this valuable thing because you need to be aware of that and to be clear I want to be
• 1:05:16
  super clear Scott if you are the person that's got just isn't I'm talking to the listeners and
• 1:05:22
  watchers now if you're a person like Scott just described on autopilot I'm telling you never
• 1:05:28
  play it safest for you first of all and second don't beat yourself up over it this is your biology
• 1:05:34
  your biology would prefer a familiar hell to an unfamiliar heaven we are wired by that and that's
• 1:05:42
  because our biology is not here to make us happy or fulfilled it is here so that we can reproduce
• 1:05:50
  and that's it the goal is just get to the get to the stage of being able to reproduce so if you
• 1:05:57
  want to go beyond that right we're wired for a negativity bias we're wired to again seek safety
• 1:06:04
  despite the fact that safety does not really exist it is a it's an illusion so don't beat yourself
• 1:06:10
  up and to me that's actually really empowering if you realize that okay I'm living in accordance
• 1:06:17
  with my biology the my biology is seeking the horizon for things that move it's either a mate
• 1:06:25
  and I want to go toward that or it's a saber-two tiger and I want to run from that but the reality
• 1:06:31
  is that the thing that we used to think of a saber-two tiger was actually a tiger and today it's
• 1:06:37
  oh should I post this on my social media or not it's not real right so our biology is working
• 1:06:42
  against us is submitting that you know that interesting report or that new presentation to your
• 1:06:47
  boss is terrifying hitting you know publish on social media is terrifying and yet it's only through
• 1:06:54
  doing those things over and over again that you can get one percent closer every day to the dream
• 1:06:59
  that you have and it's only through playing through the fear that that thing that's moving on the
• 1:07:04
  horizon is the saber-two tiger and I'm going to do it anyway like that's what courage is courage
• 1:07:09
  is not the absence of fear courage is feeling fear and doing it anyway in small lightweight ways
• 1:07:16
  such that you can build habit that this this can make you more resilient that's again why all
• 1:07:22
  of the best stuff in life is on the other side of our fear on the other side of our comfort zone
• 1:07:28
  and why the concept of playing it safe is trash I love it so when is this coming out um where
• 1:07:36
  where do you want to send people when this thing is airing it is out now wherever books are sold
• 1:07:40
  and okay what's worth if you go to neverplayatsafe.com and you bought a copy I'm up until the I think
• 1:07:48
  the 15th of October there's $507 worth of added bonuses I've got a essentially a companion workbook
• 1:08:00
  there's a live launch event with many of the people who would be considered heroes to the audiences
• 1:08:06
  guess that you've had before I'll be announcing this over the course of the next couple weeks we're
• 1:08:10
  going to do a live launch event there's all sorts of really really interesting things a master class
• 1:08:15
  that I'm teaching for example if you buy the book and then go to neverplayatsafe and and put your
• 1:08:20
  name and addy in there I'll get you access to all that stuff amazing okay so we're going to link
• 1:08:24
  all that stuff in the show notes where your socials I'll put those in the show notes is them at chase
• 1:08:31
  Jarvis on everything chase like the bank Jarvis on insta youtube you know I'd say twitter x whatever
• 1:08:39
  they want to call it now those are the places where I'm most active I have one of the longest running
• 1:08:45
  interview podcasts in the world started to very good I was watching it very very good he's an OG
• 1:08:51
  he does some you do live stuff which is good for you we've had you know live concerts with the
• 1:08:55
  shins maclamore lilluminers you know legendary guests I mentioned Sir Richard earlier
• 1:09:01
  brane brown's been a guest by Tim Ferris I don't know who other folks are heroes of the folks
• 1:09:06
  that listen to the show but you're naming them all there you go they've all been guests on my
• 1:09:10
  show multiple times and again this is the lens through which I have written this book is is
• 1:09:16
  what I've learned the battle scars having built again multi multiple multi million person
• 1:09:24
  communities and you know hundreds of millions in revenue companies and and fail a lot of times
• 1:09:31
  like if you look into my you do any research on me you can see in one case how I lost a billion
• 1:09:38
  with a B billion at dollars so I've got your interest in mind here I wrote this book for you I'll
• 1:09:45
  say I wrote for us because we're all in this together so we are thanks for having me as a guest on
• 1:09:49
  the show big fan you're doing great stuff with your community here grateful for having me on the show
• 1:09:55
  and look forward to to seeing some folks in your community leaking into mine