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S1E88: How can recycling be sexy?
Will lucky draws, monetary rewards or ‘sticks’ work when it comes to getting Singapore residents to recycle?
A new recycling initiative called the Beverage Container Return Scheme (BCRS) launches on April 1, but with household recycling rate in 2024 fell to a record low of 11 per cent, will this move the needle?
Mr Heng Li Seng, founder and director of social enterprise Green Nudge, and Associate Professor Victor Seah, director of the Behavioural Insights Centre of Excellence at the Singapore University of Social Sciences, drop by The Usual Place to help sort out our recycling…
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