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EP.80: My Messy Path To Building A 7-Figure Business | The Ambitious Podcast · Ambitious Podcast

• 0:00
  I remember I dry shampoo in my hair, I was in my sweatpants and
• 0:02
  I'm like, I hit 7 figures. Huh.
• 0:06
  That moment was not triumphant at all.
• 0:09
  I think we've been sold this idea, especially in the online
• 0:12
  space, that $1,000,000 means that you've made it, when
• 0:16
  truthfully, I know a lot of people who make $1,000,000 and
• 0:19
  more a year who are completely freaking miserable.
• 0:22
  Listen, I think we should get her tested.
• 0:24
  Something's not right here about the way that she's applying
• 0:27
  herself. As soon as I got this label of
• 0:29
  having learning disability, I found myself also not really
• 0:31
  having a lot of belief in me because other people had told me
• 0:34
  that I shouldn't. I had an ish that I wanted to do
• 0:37
  something bigger and I just couldn't figure out what it was.
• 0:40
  The way that I built my business coaching for the first year was
• 0:43
  sustainable by any means. It was a level of hustle and
• 0:46
  grit that I had to do because I needed to prove to myself that I
• 0:50
  could do it. We're being taught basically the
• 0:52
  dude way of doing it, but trying to fit ourselves into that box
• 0:56
  and frankly, it's not going to work.
• 0:58
  Hello and welcome back to Ambitious.
• 1:01
  Today. We are doing something a little
• 1:03
  bit different than we have in other episodes.
• 1:05
  And that is because every single time that I think about a topic
• 1:09
  for Ambitious and I think about writing out something that I
• 1:11
  want to discuss or I start to make notes on things that I want
• 1:14
  to teach you, I often think about you and I think about what
• 1:17
  do you want to learn? What do you need support with?
• 1:19
  What are you experiencing right now?
• 1:21
  And then I often find that I'm always talking in the context of
• 1:25
  thinking of you. But I've recently had a lot of
• 1:28
  people who've asked me, can you tell us a little bit more about
• 1:31
  your journey, meaning my experience, my, you know, coming
• 1:35
  up story, if you will, to how I started way back when till now
• 1:41
  and how I was able to get my business to a multiple 7 figure
• 1:43
  business. Every time that I go to a
• 1:45
  speaking opportunity to speak on stage, if I'm on a podcast, it's
• 1:49
  the question at our networking dinners, it's one of the core
• 1:51
  questions. Can you tell us how you did it?
• 1:54
  Can you tell us a little bit about kind of what the journey
• 1:56
  looked like? Because I think so many times
• 1:59
  when we're consuming people online, we see they're kind of
• 2:02
  like quote UN quote, rags to riches, right?
• 2:04
  You see this idea of like, they started here and now they're
• 2:08
  here and poof, they're successful.
• 2:10
  And I think often times most of us are really curious about the
• 2:13
  context. How long did it take?
• 2:15
  What did it look like? What was your upbringing?
• 2:17
  Did you come from money? All of these things start to
• 2:20
  come in as questions and curiosities for us.
• 2:22
  And so as somebody who often gets those questions and those
• 2:26
  curiosities anytime that I'm networking with people or that
• 2:29
  I'm at events, I thought what a good opportunity for me to kind
• 2:32
  of dedicate an episode to this. So in today's episode, we're
• 2:35
  going to be breaking down literally every single chapter
• 2:39
  of the journey of how I got started all the way up until
• 2:43
  this current point in my business and how we did it.
• 2:46
  And the thing that I will say is probably going to be the the
• 2:49
  focus of today is not just, you know, the history in the sense
• 2:54
  of the timeline. But with that, I also really
• 2:57
  want to explain what it truly looks like in the sense of the
• 3:00
  milestones or phases, because I will tell you it was not linear.
• 3:04
  I did not have a linear journey of, you know, I started doing
• 3:08
  this and then it just, I crushed and crushed and crushed and
• 3:11
  crushed. And now I'm crushing just on a
• 3:12
  huge level. Like it did not look like that.
• 3:14
  It was actually, in my opinion, extremely messy.
• 3:17
  I had a lot of pivots and there was a lot of new versions that
• 3:21
  were created along the way. And that's because I found that
• 3:25
  I really just kind of like pulled the thread that was in
• 3:28
  front of me. And so I want to kind of speak
• 3:29
  to that today. And by the end of today's
• 3:32
  episode, you'll really start to see how all of the things that I
• 3:36
  went through, all of the things that I tried and tested actually
• 3:40
  were a key catalyst in me getting to where I am with
• 3:43
  myself and with my Business Today.
• 3:53
  So we're going to go back and we're going to break this into a
• 3:55
  couple stages. Stage 1, I really want to start
• 3:57
  at the beginning because often a question and a curiosity, at
• 4:00
  least I find that I have these is we wonder, like the person
• 4:04
  who, you know, became financially successful, did they
• 4:08
  come from money? And you'll even see when we,
• 4:10
  when we think about, you know, some others in business or in,
• 4:13
  you know, personal brand spaces who are successful, we sometimes
• 4:17
  minimize their success because they, quote UN quote, came from
• 4:19
  money. And so I also want to go way
• 4:21
  back. We're not just going to start
• 4:23
  with me as a server, which is the most, you know, common thing
• 4:25
  that people know. They know like server to seven
• 4:27
  figures as like the kind of slogan for me, which is fine.
• 4:30
  But there really was kind of like a, a Phase, I would say, or
• 4:33
  some learning that led up to that, that we're really
• 4:36
  influential in what I do today. So first I want to talk a little
• 4:40
  bit about I obviously, right now I'm 32.
• 4:42
  I grew up in the Toronto area in Canada.
• 4:46
  I am the second youngest of four kids.
• 4:48
  So I have an older sister and older brother and a younger
• 4:51
  brother in our family. And I was mainly raised by a
• 4:55
  single mom. I was someone who did not have
• 4:58
  any entrepreneurs in my immediate circle.
• 5:01
  I will say that in my household, not because it was necessarily,
• 5:05
  you know, demonized, it wasn't actually that, you know,
• 5:07
  entrepreneurship was bad. It's just it wasn't really
• 5:09
  something talked about. It wasn't really something that
• 5:11
  I would say was supported or discussed.
• 5:14
  I didn't really even, to be honest, in most of my
• 5:16
  upbringing, ever even consider becoming an entrepreneur because
• 5:20
  I associated, as many do, entrepreneurship with being
• 5:23
  risky, being very roller coaster, unpredictable.
• 5:27
  Also, we always for this thing of, you know, most businesses
• 5:30
  don't make it past the first five years.
• 5:32
  And so when we see slogans like that and we see terms like that
• 5:35
  or quotes like that, it doesn't necessarily encourage us to be
• 5:38
  like, yeah, let's go start a business.
• 5:40
  So I found when I was growing up, I was kind of given, you
• 5:44
  know, with my mom, this prescription of this is what
• 5:48
  success looks like. And what that meant was you went
• 5:51
  to school, you got, you know, into what we consider here,
• 5:54
  university or college. You got a, you know, a good
• 5:57
  degree, you got a good job, you got married, you got a house,
• 6:00
  you had kids, you got a family and you live halfway ever after.
• 6:04
  Maybe get a white picket fence and a dog, right?
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  Like that was what I was taught growing up as the the way to be
• 6:10
  successful. And the thing I will say about
• 6:13
  that is, you know, a couple themes.
• 6:15
  I will say being raised by a single mom for, you know, I was
• 6:19
  on and off. So my parents got divorced when
• 6:21
  I was pretty young. And I did go back and forth for
• 6:23
  a while between my mom and my dad's side.
• 6:25
  But I will give a little bit of, you know, context.
• 6:28
  So when I was younger, my grandparents won the lottery.
• 6:35
  And actually, if you, you know, want to be a little nosy, Nelly,
• 6:38
  you could literally look this up.
• 6:39
  You know, my grandparents, they were immigrants who came to
• 6:43
  Canada from Germany and Croatia. And my grandpa actually was like
• 6:47
  an electrician, had tried to kind of start his own business.
• 6:50
  And he was doing that and really just trying to provide for his
• 6:54
  two kids, which is my dad. And my grandparents won the
• 6:57
  lottery of $7,000,000. And so in this there was, and
• 7:03
  it's its own story, which I'm not going to be sharing today.
• 7:06
  But basically the summary of it being that while there was lots
• 7:10
  of money that could have been accessible within my family, I
• 7:14
  wouldn't say that that money was necessarily accessible to my mom
• 7:18
  as well as us as the children. And so that's an important
• 7:22
  factor because I could see and I in certain moments was able to
• 7:28
  really understand the impact that finances had on someone's
• 7:31
  lifestyle, that finances had on, you know, someone's mental
• 7:35
  health, like what it meant to be able to have lots of money.
• 7:39
  I could see what that looked like and that on the contrast
• 7:44
  here was my mom, who was, you know, really a single mom trying
• 7:48
  to provide and trying to guide and raise four children on the
• 7:51
  salary of someone who worked at a local bank.
• 7:56
  And so she was doing the best that she could.
• 7:59
  But obviously just in natural comparison, you will see on one
• 8:03
  side of my family, there's lots of of finances accessible and on
• 8:06
  what the other side of the family, there's not a lot of
• 8:08
  finances accessible. So I had this really kind of
• 8:12
  like, like, you know, stark contrast of one side lots of
• 8:17
  money, other side no money. And it taught me a lot.
• 8:20
  It taught me a lot about what finances could do for you, and
• 8:24
  it also taught me what lack of finances meant in the sense of
• 8:27
  lifestyle and again, mindset, all of that.
• 8:30
  So growing up, I feel like I saw what millions of dollars did for
• 8:36
  somebody very quickly, very first hand experience of what
• 8:39
  that meant and how when my grandparents won the lottery,
• 8:42
  their lives were able to change and also their kids.
• 8:45
  Therefore, you know, my dad and his family, how their lives were
• 8:49
  able to change. Now, the thing that I will say
• 8:52
  is that this time was also really difficult for me because
• 8:56
  I had the mindset growing up of like finances were always so
• 9:00
  close to me, but not necessarily always accessible.
• 9:04
  So you kind of had this. I could be wealthy, I could be
• 9:08
  rich, but it wasn't my it wasn't obviously my money.
• 9:12
  And so it could have come down to me, but didn't necessarily.
• 9:15
  And on the flip side, you know, I've also got this other lens
• 9:19
  where I'm trying to unpack, OK, well, you know, I'm seeing how
• 9:23
  my mom is struggling. I'm seeing how my mom is busting
• 9:26
  her butt to support and provide for four children.
• 9:29
  And here I am in the middle. And I'm trying to think, OK,
• 9:31
  like I have part of my mindset, which is scarcity.
• 9:34
  And then I have part of my mindset, which is abundance.
• 9:37
  And so that teeter totter really messed with me because I, I
• 9:40
  couldn't quite figure out many of us have a money story, right?
• 9:43
  And so when I grew up, I didn't really know what my money story
• 9:46
  was because I felt like I kind of had a little bit of a taste
• 9:48
  of both, to be honest. So growing up, I thought about,
• 9:52
  OK, well, how do I know to create abundance for myself?
• 9:55
  How do I know how to do this for me?
• 9:58
  And again, the upbringing that I had from both my parents and
• 10:01
  even my grandparents was the fact that you had to get a good
• 10:03
  education so you could get a good job, so you could get a
• 10:05
  good career and support your family.
• 10:08
  And so that's what I was, OK, that's what I got to do.
• 10:10
  So my entire upbringing was around school.
• 10:12
  Well, Fast forward, I was, you know, going into grade 8 and I
• 10:16
  was really struggling in school in elementary.
• 10:18
  And we couldn't quite figure out originally what that was.
• 10:21
  And so my mom kind of stepped in and had said to one of the
• 10:24
  teachers and said, listen, I think we should get her tested.
• 10:26
  Something's not right here about the way that she's applying
• 10:29
  herself, the way that she's presenting in school.
• 10:32
  And so because of that, I did and I went and I got tested at
• 10:35
  like a center basically. And Long story short, I found
• 10:38
  out that I had a learning disability in grade A.
• 10:40
  And basically what that meant in summary was the fact I was not
• 10:44
  going to crush when it came to numbers and math, which is so
• 10:48
  interesting because now obviously I'm a dotted nerd in
• 10:50
  my business. So that's also been interesting
• 10:52
  to kind of overcome and rewrite. And the other part that was a
• 10:55
  huge piece of it was the fact that I was somebody who was not
• 10:59
  very much like an auditory processor.
• 11:02
  Meaning when you just speak to me for 2-3 hours, I don't take
• 11:06
  in a lot of information. But if you, for example, give me
• 11:09
  a visual or you give me something that's like a
• 11:11
  framework or a summary or structure, I can instantly
• 11:15
  digest that. So it really started to show me
• 11:19
  I was going to struggle in school like they as soon as I
• 11:21
  got this, you know, label, if you will, of having learning
• 11:24
  disability, I was like, Oh my God, like, what does this mean
• 11:27
  for me? Does this mean that I won't go
• 11:28
  to school? Because again, that was my
• 11:30
  ticket to success, ticket to, you know, wealth and, and
• 11:33
  winning in life. And so if I couldn't get into
• 11:35
  school, what the heck was going to happen?
• 11:37
  So my mom was like, don't worry, we're going to go into high
• 11:39
  school and we're going to kind of get you set up.
• 11:42
  Now that we have this awareness, we are going to go into high
• 11:45
  school with us awareness and we're going to, you know,
• 11:47
  support you. So Fast forward, I go to high
• 11:49
  school and I remember sitting down with one of the, the
• 11:52
  guidance counselors who was kind of like counseling on us on, you
• 11:55
  know, what would next steps look like?
• 11:57
  And it was interesting because they had said to me, you know,
• 11:59
  well, we don't need to take the higher level classes.
• 12:02
  We don't need to take, you know, the higher level credits.
• 12:04
  We'll just put her through the easier path because there's kind
• 12:07
  of two tiers in each class, like the harder and the easier.
• 12:10
  And so we'll put her through the easier route through school.
• 12:13
  And I remember my mom, who was an incredible advocate at that
• 12:15
  time and had basically said, no, absolutely not like we are going
• 12:19
  to put her through the exact same process as all the other
• 12:23
  kids, all the classes that they're going through and
• 12:25
  whatever she needs, if she needs a tutor, if she needs extra
• 12:27
  time, if she needs whatever, like we are going to find a way.
• 12:30
  Because the thing that was important was that if I had the
• 12:33
  quote UN quote lower level classes I physically could not
• 12:36
  get into, I wouldn't have what I need to get into a university or
• 12:39
  a college. So because of that, I basically
• 12:42
  had to go for the bigger classes because if I didn't, it meant
• 12:44
  that all the rest of the other options were going to be off the
• 12:46
  table in the future. So going into high school, it
• 12:51
  was, it was really hard. If I'm going to be honest with
• 12:53
  you, it's very difficult because I felt stupid.
• 12:55
  If I'm going to be honest, I felt like my brain was working
• 12:58
  against me. I felt like I couldn't
• 13:01
  understand and I was so frustrated why something that
• 13:03
  took somebody else 30 minutes took me 3 hours.
• 13:06
  Like it was beyond frustrating just trying to memorize
• 13:10
  textbooks and, you know, doing testing and writing essays for
• 13:14
  me. Like it was the worst.
• 13:16
  Like I just, I really hated it. And it was tough because you
• 13:21
  also get this label, which I, I now have a lot of awareness of.
• 13:25
  That label was also something that kind of made me reinforce
• 13:30
  it. And what I meant by that is I
• 13:31
  felt like I kind of removed certain options to be on the
• 13:34
  table for me because I had in my mind, well, oh, I have a
• 13:36
  learning disability. I have a learning disability.
• 13:38
  Like there was like this label that I had associated with or
• 13:41
  this like, I guess identity. And so because of that, I found
• 13:44
  myself also not really having a lot of belief in me, not having
• 13:47
  a lot of confidence in myself because other people had told me
• 13:50
  that I shouldn't. Other people had told me that
• 13:52
  there probably wasn't a good likeliness that I was going to
• 13:55
  succeed in the educational way or an education based setting.
• 13:58
  And so I remember getting through school with these tutors
• 14:02
  and like really struggling. But I did get through it.
• 14:04
  And I remember graduating high school and I remember feeling
• 14:07
  just like, OK, like I did this. It was super, super hard, but I
• 14:10
  did it. And now I felt what the heck do
• 14:13
  I do now? Because I didn't personally
• 14:15
  think that I was going to get into any schools.
• 14:17
  And then I did and I got into universities.
• 14:19
  And I remember I got into a school that was nearby to me
• 14:23
  here and I thought, OK, this is amazing.
• 14:25
  I'm going to go to school and I'm going to go get a business
• 14:28
  degree because I was going to get my business money.
• 14:30
  So I'm going to go get a business degree.
• 14:32
  Well, I go and I go to the first year of university or some
• 14:35
  people in the states call it college.
• 14:36
  I go to the first year of university and I instantly was
• 14:41
  like, I am in the deep end here mentally because again, we are
• 14:45
  back into textbooks, we're back into numbers, which I'm not good
• 14:48
  at at the time. And I was back into, you know,
• 14:51
  comprehension of auditory and reading, which again was
• 14:54
  difficult for me. And so here I am the setting and
• 14:57
  I remember it vividly. I had a test in a business class
• 15:01
  and half of the test like smacked up in the middle was
• 15:04
  creative strategy. It was marketing strategy,
• 15:06
  brands. Like it was all these things
• 15:08
  that were really creative in nature around business.
• 15:11
  And then I had the other side of it, which was like economics and
• 15:14
  equations and all of that. And I was, I was doing the test
• 15:17
  around this. And I remember that the Prof
• 15:20
  came out to me, the professor and had said, listen, you
• 15:24
  literally got 50% on this test. Every single part of the
• 15:27
  creative side, like the marketing, the brand, anything
• 15:29
  that was really, you know, in the creative bucket you got 100%
• 15:32
  on, but you didn't get any of the math basically.
• 15:36
  So what I remember this happening, I kind of have this
• 15:39
  light bulb moment and I was like, OK, so I got perfect on
• 15:42
  this one side of my brain that really does work and that I feel
• 15:45
  like I have a good skill and a good awareness at.
• 15:48
  But this other side that was math I suck at.
• 15:51
  And so here I am knowing that if I want to get a business degree,
• 15:54
  I'm going to have to do all these economic and finance
• 15:56
  courses and I know I'm going to tank them.
• 15:59
  So I had a really hard time at university because again, I felt
• 16:02
  like I was trying to fit myself into this system, into the
• 16:06
  structure that I didn't feel supported.
• 16:09
  And so I basically remember calling my my family and saying,
• 16:13
  like, I cannot do this. Like this is not for me.
• 16:16
  I'm not thriving here. I don't have a future in this
• 16:18
  program and I need to come home. And so I did.
• 16:22
  And so I came home. And so I remember I had no idea
• 16:25
  what I was going to do. And I remember my mom again,
• 16:28
  going back to my program and my upbringing, she had said, you
• 16:31
  know, you got to go to school for something.
• 16:32
  You have to get a degree, You have to get a credential in
• 16:34
  something. So I said, OK, fine.
• 16:37
  So I said, OK, I got back to what do I want to do with my
• 16:40
  life? And remember, like, at this
• 16:41
  time, I'm pretty young. Like, I don't know what I want
• 16:43
  to do with my life, which is its own conversation.
• 16:45
  But I think it's mind boggling that we're expecting people at
• 16:48
  such a young age to know what they want to do for the rest of
• 16:51
  their life. And even as I finished today's
• 16:52
  story, you're going to start to see how it all comes together.
• 16:56
  But I would have never known because I hadn't tried anything.
• 16:59
  So if we haven't tried anything, how could I possibly know what I
• 17:02
  want to do? Like it's just, it's all theory.
• 17:03
  It blows my mind. So I go home and I say to my
• 17:08
  mom, I feel lost. I remember crying in my bedroom
• 17:11
  because I just felt, I felt so stupid.
• 17:13
  I felt so lost. I felt so isolated because I was
• 17:17
  like, I feel like I don't learn the way other people do.
• 17:19
  I don't have the skills that they have.
• 17:20
  And I just feel like here I am. What the heck is going to be my
• 17:23
  future? And I remember her just asking
• 17:26
  me like, what do you want to do? What are some of the things that
• 17:27
  you would love to do? Like what do you what do you
• 17:29
  enjoy? And I just, I just want to help
• 17:30
  people. Like I literally just want to
• 17:32
  help people. That's it.
• 17:33
  I want to be in a helping profession.
• 17:35
  I want to be, you know, whether it's nursing or if it's social
• 17:39
  work or whatever. But when I started to think
• 17:41
  about all the different things that would be required of me,
• 17:43
  like say I wanted to become a doctor, Well, guess what, girl,
• 17:46
  you're going to have to learn some science and you're going to
• 17:47
  have to learn some pretty intense math for medications and
• 17:50
  chemistry and all these things. So I, I really was removing
• 17:53
  certain things off the table because I thought I was like, I
• 17:56
  don't have the education, I don't have the understanding of
• 17:59
  this. So I sat there and I said, OK,
• 18:03
  social work. That's what I'm going to do.
• 18:05
  I'm going to go and I'm going to lean into going into social
• 18:08
  work. And so I joined a social work
• 18:10
  program and I got into that and I started going to school for
• 18:13
  social work. I fell in love with this
• 18:17
  program. I loved the idea of like, they
• 18:21
  teach you how to ask people questions, how to get people to
• 18:24
  be able to open up. How do you get people to feel
• 18:26
  safe? What are the different types of
• 18:28
  ways that you can work in social work?
• 18:30
  And as part of the social work program that I was in, we also
• 18:33
  had an internship. And so the internship that I
• 18:35
  took was actually at a domestic violence shelter in my local
• 18:38
  area here. And that that experience opened
• 18:43
  my eyes in a way to just so many things.
• 18:46
  Like it would be hard to explain it all in one moment.
• 18:48
  But doing that program changed a lot for me because it made me
• 18:53
  realize several things. It made me realize #1 social
• 18:56
  workers are the hardest working people.
• 18:59
  Like they really bust their butt to serve and help people every
• 19:02
  single day in a way that does not get acknowledged or seen or
• 19:06
  appreciated nearly enough to. They do not get nearly the
• 19:09
  compensation they deserve for that work and for the effort and
• 19:12
  the time and the care and the love that they put into the
• 19:15
  people they serve. Three, it is an underfunded from
• 19:18
  the government. It is an underfunded area of
• 19:21
  support. And so it means that even though
• 19:23
  the people who are on the front lines helping people, for
• 19:26
  example, the people who are working with the domestic
• 19:28
  violence victims are really wanting to help and to support
• 19:32
  and to guide in a certain way. They don't have resources to do
• 19:36
  a lot of the things that they would want to do for them
• 19:38
  because of funding. And I also saw, you know, in
• 19:42
  that internship I was in front of and I was witness to a lot of
• 19:47
  really, really difficult situations, a lot of really
• 19:52
  vulnerable shares from women who were leaving domestic violence
• 19:56
  in their homes or with their children.
• 19:58
  This was also, by the way, a Center for women and their
• 20:00
  children. This was not just women.
• 20:02
  This was for women as well as the kids.
• 20:04
  And so there was kids that were there from two months old all
• 20:07
  the way up to 12. And so this experience.
• 20:11
  Showed me as well the impact of women having resources and women
• 20:15
  having access to money, women having access to choices and to
• 20:19
  options and to certain levels of independence.
• 20:23
  And also what not having finances or not having
• 20:26
  independence OR not having those resources can do to a woman
• 20:30
  navigating a situation like this or just to any woman in general.
• 20:34
  And so that experience taught me so much.
• 20:37
  It taught me how to talk to people.
• 20:39
  It taught me how to validate feelings.
• 20:40
  It taught me how to unpack with questioning.
• 20:42
  It taught me how so many things that wasn't more on the career
• 20:45
  side. And it also taught me personally
• 20:46
  like what women need, which is women need options and women
• 20:49
  need resources. And so here I am.
• 20:52
  And I remember I, I, I was really loving it.
• 20:55
  And I thought, OK, maybe this is what I'm going to do.
• 20:57
  This is what I'm going to do. And I remember I had one
• 20:59
  specific person and I, I had gone in and I was kind of the
• 21:03
  person who when someone came in as a new client basically within
• 21:07
  that house, because it really was like a lockdown facility for
• 21:11
  safety. When someone new came in, I was
• 21:14
  to kind of triage. I sat in basically on triaging.
• 21:17
  Their reason that they were there.
• 21:19
  Someone shared something so awful and traumatic and graphic
• 21:28
  in a way that I cannot even explain, and in that moment I
• 21:35
  truthfully was traumatized. Initially.
• 21:39
  I remember after that conversation, because of the
• 21:42
  graphics of what was shared and the state in which they came in
• 21:46
  and what I was basically witnessing, I was literally
• 21:49
  mentally traumatized from that experience.
• 21:52
  And I took some time off of my internship and I sat there and I
• 22:00
  wondered, can I go back? Because seeing what was
• 22:05
  happening to women in areas where I live, which are
• 22:10
  considered to be, you know, well off areas.
• 22:14
  And then in the backyard of these well off areas, women are
• 22:17
  being treated this way. I was so sad.
• 22:20
  But I was so pissed because I thought this cannot happen.
• 22:24
  Like this cannot happen anymore. And the only way to fix this is
• 22:31
  to have money to help to get women independent and free.
• 22:38
  And so I took space from that program.
• 22:40
  I graduated, I took space from that program.
• 22:42
  And I thought, is this for me, like is, is this the place where
• 22:46
  I'm going to create the most change?
• 22:47
  Is this me being in the front lines?
• 22:49
  Like, is this where I make the most change?
• 22:51
  Because I thought, I don't, I'm not going to have enough money
• 22:53
  to do anything because of what these specific roles get
• 22:56
  compensated. The funding isn't there from the
• 22:59
  government. And so it felt like I could see
• 23:01
  all these things that need to be done, but I had no resources to
• 23:03
  create any massive change other than the one to one capacity.
• 23:06
  And so that started to mess with my mind.
• 23:09
  And so again, I come back to this drawing board of like, what
• 23:12
  am I going to do with my life? Like I, I felt so inspired in
• 23:15
  this time in my life, but I also felt so overwhelmed.
• 23:19
  And so I thought, I am taking a break of trying to quote UN
• 23:22
  quote, find myself. Like I am taking a break off of
• 23:25
  trying to decide what my career is going to be and who I'm going
• 23:28
  to be, what my salary is going to be.
• 23:29
  Because again, I always have that five step plan in my head
• 23:31
  of like, get a degree, get a job, like all that, you know,
• 23:34
  white picket fence plan was always this pressure in my head
• 23:37
  and I released that and I said, screw it.
• 23:40
  I am going to ditch that plan for a very small season and I'm
• 23:43
  going to try to figure out what the hell do I want to do for me.
• 23:46
  Like what do what do I feel activated by and just find
• 23:49
  myself not find my career. I want to find myself.
• 23:52
  And with that, maybe I will then find my career.
• 23:54
  So I released all expectations and I remember saying to one of
• 23:57
  my girlfriends, I felt super, super lost.
• 23:59
  And I said, you know, I need to make some money because I can't
• 24:01
  obviously just be, you know, sitting here hoping and thinking
• 24:06
  about what I want to do. Like I need to make some
• 24:07
  progress in the meantime. She was a Hostess, the person
• 24:10
  who seats you at restaurants. She was a Hostess at a
• 24:12
  restaurant in the airport here, Toronto Pearson Airport in
• 24:16
  Toronto. And she was working at a
• 24:18
  celebrity chef restaurant. And she said, why don't you come
• 24:20
  apply to be a server here? And I had served and done
• 24:23
  serving in the summers and stuff in between school.
• 24:26
  It was always kind of like my summer job at different places.
• 24:29
  And so she said, why don't you come apply to be a server here?
• 24:32
  So I said, OK, so I did the interview and I got the job.
• 24:34
  And so I started working as a server at the airport.
• 24:37
  And so that was really, really incredible for various reasons.
• 24:40
  You know, I obviously worked with really amazing people.
• 24:42
  I loved the people that I worked with and I was able to interact
• 24:45
  with a lot of different people who are coming and going at that
• 24:47
  restaurant. I met my partner at the time who
• 24:50
  I was with for a very long time at that restaurant.
• 24:52
  And so I have a lot of really good memories of that time.
• 24:56
  But again, I went into serving and I was making money and I was
• 25:00
  like, OK, don't focus on career, find yourself.
• 25:02
  So what I did is I ended up going and traveling with my
• 25:05
  partner at the time and we traveled, you know, Europe and
• 25:08
  all over and we were traveling constantly.
• 25:11
  And I was just really making money and I was working out and
• 25:15
  I was traveling and I was kind of just using this as a time to
• 25:18
  like be basically with myself. But the thing that, you know,
• 25:21
  after traveling, for example, Australia and Europe and all
• 25:24
  these amazing places, you still come home.
• 25:26
  Like you come home and you still, and this is something
• 25:29
  I've learned the hard way. You're still with yourself.
• 25:32
  Like no matter how much you travel, no matter how much you
• 25:34
  try to distract yourself with all these other things, if you
• 25:36
  do not feel at home within yourself, you will always have
• 25:40
  this disconnect. And so I would go and travel and
• 25:42
  I'd feel these little moments of relief.
• 25:43
  I'd feel these, you know, maybe even 3 weeks or a month of
• 25:46
  relief, but I'd still come home and I'd go back to work.
• 25:49
  And I started to think like, is this going to be my forever?
• 25:53
  Like, is this a season or is this my forever?
• 25:55
  And honestly, for a moment, I contemplated allowing serving to
• 25:58
  be my forever. It was making me decent money.
• 26:01
  I, you know, had not really a lot of responsibility outside
• 26:04
  work. You kind of clock out and you
• 26:05
  don't have to mentally think about it until you go back to
• 26:07
  the next day. And so there was a lot of pluses
• 26:10
  to being within that. But I just again, kind of felt
• 26:13
  this itch that I wasn't creating change in any way.
• 26:15
  I wasn't creating a legacy. I wasn't creating an impact on
• 26:19
  the world. I wasn't really necessarily
• 26:20
  creating any domino. And I don't think I want to
• 26:23
  preface that. I don't think everyone has to do
• 26:25
  that. Like if you don't feel called to
• 26:27
  create an impact on the world or called to create a legacy, I
• 26:30
  don't think there's anything wrong with being a server as
• 26:33
  your career. Like I don't necessarily think
• 26:35
  that if in your heart, let's just say you're like, I want to
• 26:38
  be a server because I have a lot of other things I do outside of
• 26:40
  work that are like my heart and my passion and my purpose in
• 26:43
  life, then like live your life like I don't care.
• 26:45
  I don't think everyone has to have a business and I don't
• 26:48
  think everyone has to, you know, be like, what's the legacy I'm
• 26:51
  leaving on this world? Like I don't think everyone has
• 26:53
  to do that. But for me, I had an itch that I
• 26:58
  wanted to do something bigger and I just couldn't figure out
• 27:01
  what it was. And so I remember I was on
• 27:04
  Instagram scrolling in the back while being a server and I
• 27:08
  remember that I had seen someone that I was following actually,
• 27:12
  and she was going to a conference in Toronto.
• 27:14
  And so she, it was like a business conference for fitness
• 27:16
  professionals at the time more than I am now.
• 27:19
  But at this time I was working out all the time and I was
• 27:22
  pretty fit. And so my partner that I was
• 27:24
  with was very into fitness and kind of got me into fitness at
• 27:26
  the time. And so because of that, we were
• 27:28
  working out together. We were really into it.
• 27:30
  And so we're like, we're going to go to this conference.
• 27:32
  And so the two of us go to this conference.
• 27:33
  And I remember sitting in this room and I just felt like a
• 27:39
  total fish out of water. I was like severe imposter
• 27:41
  syndrome. Like I was like, this is this is
• 27:44
  not my kind of people. People were talking about making
• 27:46
  $50,000 a month, $100,000 a month, $200,000 a month using
• 27:50
  the Internet. And I'm like, because I'm like,
• 27:53
  I just again, I thought that $100,000 a year or like $200,000
• 27:57
  a year was like, you made it, right?
• 28:00
  Like that's we're talking if you're making six figures plus,
• 28:02
  like you're good. And I also again, still think
• 28:05
  that, you know, maybe with today's current living expenses,
• 28:08
  it's not as much as it used to be, but it still is a good
• 28:11
  salary. It's not to say that that isn't,
• 28:13
  but I had never entertained more than that.
• 28:15
  I had never entertained 100,000 a month.
• 28:18
  Like I was like, that's just not even something that I would have
• 28:19
  ever thought was on the table for me.
• 28:22
  And so when I went to this conference, it broke my brain
• 28:25
  because I was around people who all were normalizing these
• 28:28
  numbers. And I'm like, I would love that,
• 28:30
  but I have no idea how to tap into that.
• 28:31
  Again, I have no education in fitness.
• 28:34
  I'm not a trainer. I don't have a nutrition
• 28:36
  background. I had all these things that were
• 28:37
  like the certifications I need that I didn't have.
• 28:40
  And so I remember being at this conference and you know, the
• 28:43
  ticket was around $2500 to go, which was a decent amount at the
• 28:48
  time for me. Remember, like I'm on a server
• 28:50
  salary. So $2500 a month was actually
• 28:52
  like the equivalent of my rent at the time.
• 28:54
  So because of that, I felt really uncomfortable.
• 28:58
  I felt really like, Oh my gosh, that's a lot of money.
• 29:01
  And so because of that, I kind of splurged with my partner and
• 29:05
  we got a seat and we went and we took lots and lots of notes.
• 29:08
  And at the end of it, we got an offer which they always make it
• 29:11
  masterminds and they say, you know, if you want to join our
• 29:13
  program, then you know, you can do this for $20,000 for the
• 29:17
  year. I think it was Canadian.
• 29:19
  And it will give you coaching on how to start your business.
• 29:21
  Well, let's just take a second. It was $2500 for me to go to
• 29:25
  this event, let alone sign a $20,000 contract.
• 29:29
  And so with my partner, I remember they, they pitched this
• 29:32
  and both of us felt so-called to do it.
• 29:34
  But we also were there like, Oh my God, like $20,000, Like we
• 29:38
  don't have that. We don't have $20,000 to spend
• 29:41
  on this. And so I remember we went in the
• 29:43
  hall, we were talking to the guy who ran the program.
• 29:46
  And I remember saying, like, listen, I so believe what you're
• 29:49
  doing here. And I so love it.
• 29:50
  But like, we do not have this money.
• 29:52
  And he coached me in such a way where he basically said, listen,
• 29:58
  entrepreneurs, they don't find excuses.
• 30:00
  They find a way to make it happen.
• 30:01
  And so it's obviously up to you. You're going to do whatever
• 30:04
  you're comfortable with. But if you want to have this
• 30:06
  life, you're going to need to have a massive pattern interrupt
• 30:09
  to the way that you're doing things.
• 30:10
  Because if you're waiting for the day that you have all the
• 30:12
  money sitting in a bank account, I can tell you right now that
• 30:14
  day is not coming. And that was like a whoa moment.
• 30:18
  And so I remember we were like, how are we going to do this?
• 30:22
  And my partner at the time, and I will say, I want to preface, I
• 30:26
  would not be where I am today without his emotional, mental
• 30:33
  overall support because he believed in me at the beginning
• 30:38
  in a way when I didn't believe in myself.
• 30:40
  And so when we first started the idea of entertaining this, I
• 30:44
  remember we were in the hall and I remember this conversation
• 30:46
  vividly. We started and we said, OK,
• 30:48
  well, what's the average payment?
• 30:50
  And it was like, you know, 2000 or something, dollars a month.
• 30:52
  And again, our rent together was that same equivalent.
• 30:54
  We're like, we don't have this. So at the time we were like, OK,
• 30:58
  he had a condo that he owned and he said if we're going to do
• 31:02
  this, like I'll sell my condo and we'll use some of that money
• 31:06
  towards starting the business. And I was so overwhelmed by that
• 31:12
  comment because I was like so excited.
• 31:14
  Obviously the opportunity is starting this business, but I
• 31:17
  also felt so conflicted because here's like a man trying to help
• 31:21
  me, which felt uncomfortable for me.
• 31:23
  Again, being raised by a single mom.
• 31:25
  I was always told like, do it on your own, do it on your own.
• 31:27
  Like don't take help basically, like you don't necessarily have
• 31:30
  to, you know, have a man help you like you should try to do it
• 31:32
  on your own. And so I was also conflicted
• 31:35
  getting his help because I thought like, I don't want to be
• 31:37
  in debt to him because we were not married like me, you know,
• 31:40
  we had this was just somebody I was dating who's my boyfriend
• 31:42
  for a while. And so he said I'll sell my
• 31:44
  condo. So he did.
• 31:46
  And you know, he got his condo stage and he sold it.
• 31:49
  And so he liquidated the funds from that and took some of that
• 31:53
  to which was to the tune of around probably I'd say like
• 31:56
  $15,000 towards starting this business.
• 32:00
  And at the time when we said yes to this mastermind and when we
• 32:05
  had been selling his house, nobody understood what was going
• 32:07
  on because they were like, you have a property that could be
• 32:10
  building you equity and you're selling it.
• 32:13
  Why? And we're like, oh, we're just
• 32:14
  gonna travel and like, we're just gonna like live free.
• 32:16
  We didn't want to tell anybody because we didn't necessarily
• 32:19
  believe in our vision yet. We didn't necessarily believe
• 32:22
  that, like, what was gonna happen from this?
• 32:24
  We just, you know, we thought that this could be something
• 32:27
  amazing, but we didn't know for certain that we didn't have a
• 32:29
  1000% confidence in it. So we tried to really keep it as
• 32:32
  much between us as possible. And so I remember for that
• 32:37
  period of time, because we sold his place, we ended up moving in
• 32:41
  with my mom. So it was me, him and our dog
• 32:43
  together that moved in with my mom.
• 32:47
  And I remember there were nights where it was literally me and
• 32:50
  him and our dog in a single bed at my mom's house.
• 32:53
  Eventually we upgraded to a queen.
• 32:55
  But I remember at the beginning, it was the two of us and the dog
• 32:59
  in the single bed. And what I'll say is that moment
• 33:06
  of him supporting me changed my whole life because, yes, I paid
• 33:12
  him back the money. And, you know, all of that ended
• 33:14
  up being, you know, squared away.
• 33:16
  So it wasn't like, you know, I kind of took and ran, but it was
• 33:19
  more just having someone in that moment.
• 33:23
  One of the qualities about him in general that I really
• 33:25
  appreciated was the fact that he really charged his own path and
• 33:29
  he didn't care a lot what other people thought.
• 33:31
  And so when he supported me at the beginning to say go for
• 33:34
  this, I didn't believe in myself, but he believed in me.
• 33:37
  And so we were like, OK, great, like 321 go.
• 33:40
  And so we originally considered making a combo brand, like a
• 33:43
  couple brand, but we had been told it's one of the hardest
• 33:46
  things to do. And so it's really better if one
• 33:48
  of us is the brand, the other one kind of works behind the
• 33:50
  scenes. And so that's what we decided at
• 33:52
  the beginning. OK, so I want to take a quick
• 33:54
  little brief interruption from today's episode to let you know
• 33:57
  about something really exciting. And I want to 1st preface, there
• 34:00
  is nothing here that I have to sell you.
• 34:01
  This is about something that is entirely free that I think would
• 34:04
  be a massive support for you if you are someone who's loving all
• 34:08
  things Ambitious podcast. So we have created an absolutely
• 34:12
  incredible community that is called the Ambitious Network.
• 34:15
  This is really a place where coaching and masterminds meet
• 34:18
  high level networking of other women who were just like you.
• 34:21
  So a little bit of what you can anticipate, this is a place for
• 34:24
  you to grow, to connect, and ultimately to get the support
• 34:26
  that you need to elevate your business.
• 34:28
  And so some of the things you can anticipate inside #1 live
• 34:31
  Hot Seat Coaching. This is literally live coaching
• 34:34
  in the way that I would do inside of our masterminds, our
• 34:36
  different offers only inside of this community, entirely free.
• 34:40
  You'll also get the opportunity to get access to exclusive
• 34:42
  giveaways that are not available anywhere else.
• 34:44
  So these are things like giveaways of different books and
• 34:47
  resources that I'm obsessed with that have really helped me in my
• 34:50
  journey of business, but also things on a larger scale, like
• 34:53
  some of which have been six months of private coaching type
• 34:57
  of giveaways. So all of this to be said,
• 34:59
  massive, massive amount of resources being given inside and
• 35:02
  also trainings and resources, tools of frameworks and
• 35:06
  downloads and worksheets and master classes that are going to
• 35:09
  be things that will really help to take you and your business to
• 35:12
  the next level. Now, it's also not just about
• 35:14
  me. I have an incredible network and
• 35:16
  a community of other entrepreneurs who also want to
• 35:18
  give back to you if you've loved their interviews and their
• 35:21
  discussions on the Ambitious podcast.
• 35:23
  So we have guests that are also providing resources in the
• 35:26
  community that will only be available inside the ambitious
• 35:28
  network. But there's also the networking
• 35:30
  aspect. And this is a place for you to
• 35:32
  not Only Connect with other women about what's going on in
• 35:35
  your business, what's currently working or not working in
• 35:37
  today's current market. It's a place to share wins, but
• 35:40
  it's also a place to connect with me and get my feedback and
• 35:43
  support for you and your business.
• 35:45
  Now all of that to be said, this is a, as I said, mastermind
• 35:49
  meets networking. And I really have created this
• 35:52
  as a community that I want to be something you've never gotten
• 35:55
  anywhere else. It's not this low ticket
• 35:57
  membership that you feel like you're paying for.
• 35:59
  You know, this graveyard of resources that the person has
• 36:02
  they don't know what to do with. And it's also not that Facebook
• 36:04
  group that you're inside of that you feel like you get tons of
• 36:07
  notifications, but you don't really want anything that's
• 36:09
  inside of it. It all feels surface level.
• 36:11
  We want to give you the ability to have mastermind meets high
• 36:14
  level networking all in one place.
• 36:16
  And the ambitious network is where you're going to find that.
• 36:18
  So how you can get inside? If you want to go to the show
• 36:21
  notes beneath, you can click a link to join join us inside the
• 36:24
  ambitious network. And if you also want to connect
• 36:26
  with me on Instagram, I'm also happy to chat with you about it.
• 36:29
  So if you DM me the word ambitious, we'll be sure to chat
• 36:31
  a little bit more about the network for you and give you the
• 36:34
  link to get inside. So all of that to be said, I
• 36:36
  don't want to take any more time away from today's episode.
• 36:39
  So without further ado, let's get back into the show.
• 36:41
  So we got started with this fitness business and we're
• 36:43
  making programs for people. We're selling coaching.
• 36:46
  And again, like I, I'm the brand of this, but we were all about
• 36:50
  helping women to lose weight. And so that was kind of going to
• 36:52
  be the big promise. We're in this mastermind.
• 36:54
  We're starting to sell programs. I took my personal Instagram and
• 36:56
  I made that into my fitness account.
• 36:58
  I was creating freebies, I was making recipe guides.
• 37:01
  I was doing anything and everything that I possibly could
• 37:04
  to sign people as clients into this.
• 37:06
  All the while starting to try to get my personal training
• 37:09
  certification so that I had some aspects of certifications to be
• 37:12
  making these programs. Until that point, I had been
• 37:15
  making programs off the same approach or methodology that I
• 37:18
  had used to get fit. And so I'm leaning into this and
• 37:21
  I'm doing this for a little while and we started to sign
• 37:23
  some clients and we started to make, you know, some money
• 37:25
  within making these programs and supporting people in coaching.
• 37:29
  But I also felt like I was not, I'm not someone who's always
• 37:32
  been into sports my whole life or anything.
• 37:34
  I'm not someone who's even been into fitness my whole life.
• 37:37
  I am very much like a brownies and wine kind of girl.
• 37:40
  So because of that, like I felt like I didn't fit the part of
• 37:43
  the fitness influencer or like the fitness brands that people
• 37:46
  would assume that I would be. And also I didn't care enough
• 37:50
  about what I was teaching. I wasn't so passionate about
• 37:53
  fitness and macros and workout plans to the level that some
• 37:58
  other people were. And so I felt kind of like a
• 38:00
  fraud continuing within that because I thought like, is this
• 38:03
  really what I care about or am I just doing this because it makes
• 38:05
  money? The thing that I did enjoy was
• 38:08
  building a business. I did enjoy the marketing.
• 38:11
  Again, back to the school brain. I enjoyed the marketing.
• 38:14
  I enjoyed the sales calls, which was back to my social work side
• 38:17
  of helping people to open up and targeted questioning and all of
• 38:20
  that. And so I liked the integration
• 38:23
  of my social work stuff in sales.
• 38:24
  I liked the integration of what I learned in school in the
• 38:26
  marketing and branding stuff that I was doing.
• 38:28
  But I didn't like what I was actually building as a business,
• 38:31
  which was fitness. So I remember thinking to
• 38:33
  myself, OK, what if I moved into the business space?
• 38:35
  But I thought, who the hell is going to trust me in the
• 38:37
  business space? So I thought, never mind, I'm
• 38:39
  not going to do that. I'll put out a freebie and I'll
• 38:41
  just see how many bytes I get. Like put up this freebie.
• 38:44
  All about learning how to sell. And I basically said, here's how
• 38:47
  I've been selling thus far. And this is my insight to you if
• 38:50
  you're someone who's wanting to sell.
• 38:51
  Well, my mentor who I'd been the mastermind of had downloaded
• 38:55
  that and had said to me, hey, I'd love to get on a call with
• 38:58
  you. Can we chat?
• 39:00
  I said absolutely. And so he had asked would I come
• 39:02
  in as a Co coach inside of his program to help other people who
• 39:07
  were looking to get their fitness businesses started.
• 39:10
  And so I said, 100%, yeah. So I came in as a Co coach
• 39:14
  underneath him and I started to kind of coach alongside him
• 39:16
  inside of one of his beginner programs.
• 39:19
  And so I really loved that because I loved, you know, the
• 39:21
  idea of being able to again, help people.
• 39:23
  I loved that I got to teach and talk about business.
• 39:25
  I loved that I was just in the business world, in the
• 39:28
  ecosystem. And I'm very grateful to him for
• 39:30
  having taken that chance on me because if he hadn't again, I
• 39:34
  probably would have never, you know, necessarily gone into that
• 39:39
  space of business coaching. So I was a Co coach for him and
• 39:42
  I remember being inside of his business.
• 39:43
  He had asked me, you know, do you want to hop on some sales
• 39:47
  calls because we have some openings for some sales calls.
• 39:49
  You want to give it a go? And let's just keep in mind, up
• 39:52
  until this point, the most sales that I had really done formally
• 39:55
  training wise was like selling in a restaurant, like upselling
• 39:58
  people on things on the menu. It wasn't really, you know,
• 40:01
  something I would say that I've necessarily had a ton of
• 40:03
  practice in, but I was like, yeah, sure, I can give it a go.
• 40:06
  So I hop on these calls and I am loving these sales calls.
• 40:10
  The packages at the time were around anywhere between like 10
• 40:13
  to $20,000 for coaching. And so I was selling people who
• 40:18
  would call on these packages and so I would run them through, you
• 40:21
  know, this process and, and talk to them about how the program
• 40:24
  could help them. I was selling them into his
• 40:26
  program. And so I really loved that.
• 40:28
  I really, really did. And obviously, you know, being a
• 40:30
  high ticket closer, I started to see because I was on Commission,
• 40:33
  the growth potential that was underneath that and what could
• 40:36
  be and what could come of it. And so because of that, I
• 40:39
  started to say, OK, well, maybe there's something here for me.
• 40:41
  Maybe there's something in this area of sales for me, but at the
• 40:45
  time I was selling his transformation and his coaching,
• 40:49
  and I felt like some of it was like I kind of sold them into a
• 40:51
  program, but I wouldn't be part of their experience after that.
• 40:54
  I loved telling them what we could do for them, but I also
• 40:57
  wasn't going to be the one who's actually helping it to come
• 40:59
  true. So because of that, there felt
• 41:00
  like there was like this disconnect where I was kind of
• 41:04
  like, here, you should join us, but I'm not actually going to
• 41:06
  see you after this point. So it felt like there was like a
• 41:08
  disconnect or something for me. And so I remember sitting there
• 41:10
  thinking, OK, well, like, is this it?
• 41:12
  Like, is this what I, I should be again doing?
• 41:14
  You'll see here I'm kind of questioning my life at every
• 41:17
  stage, but I really am a very self aware person.
• 41:20
  And I'm because of that. I'm, I'm always an evaluation.
• 41:22
  I'm, am I hitting my potential? Am I getting to the level of
• 41:25
  what I know is, is possible within me?
• 41:28
  And so I had said to him, I'm going to go to some conferences,
• 41:30
  I'm going to go to some different events, and I'm going
• 41:33
  to see, you know, what kind of hits for me.
• 41:35
  So he's like, OK, so I went to one.
• 41:37
  And the first one that I went to was a women's conference.
• 41:41
  And I stayed at this house with a bunch of different women.
• 41:43
  And in this house, they were all different types of online
• 41:46
  businesses who I still know today, some of whom I've, you
• 41:48
  know, coached and I'm friends with and all of these different
• 41:51
  things. They ended up being a lot of
• 41:52
  great relationships and connections from there.
• 41:55
  And so I was in that house and at the time I didn't have my own
• 41:57
  business, right. So I was in that house.
• 42:00
  And because of that, I had said, you know, hey, if anyone has any
• 42:03
  sales questions, like I'm always happy to help.
• 42:05
  So in this house, I start coaching people like I'm on the
• 42:07
  couch, I'm outside on the patio. People are asking me questions
• 42:09
  about, you know, their, their application or their funnel or
• 42:12
  their calls. And so I started to just give
• 42:14
  them advice based off of what I knew to be true about my
• 42:17
  experience in sales. And I remember people had said
• 42:19
  to me, you know, can I pay for your time?
• 42:21
  And I'm like, no, no, no, I'm not a coach.
• 42:22
  I just, I'm a closer. They're like, oh, OK, so they've
• 42:26
  been asking to compensate me. And he said, it's too bad you
• 42:28
  don't have a program because if you did, like, I would buy that.
• 42:30
  I would love to learn all of this.
• 42:31
  And I was like, OK, so I, I'm on this, you know, flight home and
• 42:37
  I I come home after the trip and I'm really jazzed up, as you
• 42:39
  always are after a conference. And I start to have this
• 42:42
  awareness of like, huh, maybe I should have a program.
• 42:45
  Maybe I should coach. But I'm like, I'm really
• 42:47
  grateful to be inside this other business.
• 42:48
  Like, is this the time? Is this the moment?
• 42:50
  I don't know. And so I was like, I'm going to
• 42:52
  leave that and I go to another conference and I go to another
• 42:55
  conference out of California and I met my coach who was going to
• 42:59
  then after that point be my coach for like 5 years.
• 43:03
  Like he was a big part of my journey.
• 43:05
  And I went to his conference and we went around and he taught me
• 43:10
  a lot of sales. So he came into the guy that I
• 43:11
  was working for. He came in as a trainer to train
• 43:14
  us on sales. And so when he had an event, I
• 43:16
  told the team I was like, I'm going to go to his event and I'm
• 43:19
  going to go learn as much as I can.
• 43:21
  I'm going to bring it back to the team.
• 43:22
  So when I went to his event, he said to me something really
• 43:24
  specific. And he said, are you here for
• 43:28
  you or are you here for him? And I was like, what?
• 43:33
  Because I was like, I bought my ticket to go to this event.
• 43:35
  But he's like, yeah, but are you here for you or are you here for
• 43:38
  him? And I'm like, for me.
• 43:43
  And he's like, OK, great. Then let's focus on you, your
• 43:46
  desires, your goals and your vision.
• 43:48
  So I go into this and I had originally gone and being like,
• 43:51
  I'm going to consume all this information and bring it back to
• 43:53
  the team. But then going through this
• 43:55
  experience at the, at his event, I realized I was like, wait a
• 43:58
  second, I want to be an entrepreneur.
• 44:00
  Like I want to be an entrepreneur and I, I have this
• 44:04
  and I've been ignoring this loud voice in me, which is like, I
• 44:06
  love sales, I love marketing, I love helping people, I love
• 44:09
  coaching. Like what am I doing?
• 44:11
  I literally could do this on my own.
• 44:13
  And so because of that, I was like, OK, how do I do this?
• 44:18
  So I contacted the girls that were at the other event and I
• 44:22
  said, listen, I'm going to run a 12 week program.
• 44:25
  I called it Sweetheart Sales Society and it was a 12 week
• 44:28
  program that was all designed for people who wanted to do
• 44:30
  sales and learn sales the way that I had had taught it at the
• 44:33
  house. And I had like 1012 women who
• 44:35
  signed up for that program as a result of what I coached them on
• 44:39
  in the house. And so once I saw that, I was
• 44:41
  like, I, I had people who got exposed my information and
• 44:44
  because of that, I offered them an offer which was 12 weeks,
• 44:47
  which was a very reasonable offer, 12 weeks for 997 and
• 44:51
  those women move forward and they join the program.
• 44:53
  I was like, Ding, Ding, Ding. This is supply and demand one O
• 44:56
  1, which is the basis of business.
• 44:58
  Find a problem that people have and look to solve that problem.
• 45:01
  And so I was like, wait a second, I could literally do
• 45:04
  this. Like I could literally do this
• 45:06
  as my business. However, it's a direct
• 45:10
  competition and conflict with what I was doing, which was the
• 45:13
  fact that I was in a program of someone else's, in someone
• 45:16
  else's business coaching, but I wanted to coach my own.
• 45:18
  I was inside of someone else's business selling, but I was
• 45:21
  selling on my own. So because of that, I couldn't
• 45:23
  have my cake and eat it, eat it too.
• 45:25
  I kind of got to a place where I was like, I have to choose.
• 45:29
  Like I have to, I have to, I have to either lean in to what I
• 45:32
  want to do, which is my own thing, or I stay inside of this
• 45:34
  business. And I, it's really difficult
• 45:36
  decision for me because that business taught me so much like
• 45:39
  being an underneath that type of leadership style, being inside
• 45:43
  of sales there, being inside of coaching there, There were so
• 45:46
  many things that I didn't really even understand or could see as
• 45:51
  the true take away or what it did.
• 45:53
  And I'm so insanely grateful for that time because I wouldn't be
• 46:00
  the entrepreneur that I am today without having seen inside of
• 46:04
  that machine. But I think if I had stayed, I
• 46:07
  would have always wondered if I could do it on my own.
• 46:10
  I would have always wondered if I could have had success for me
• 46:13
  versus someone else's vision. And I think I part of me didn't
• 46:17
  know if I could do it as a woman.
• 46:18
  And I know that sounds bad. By the time I didn't have
• 46:21
  confidence in myself, I didn't have, you know, like, can I make
• 46:25
  100 KA month? Like I like I was going to be
• 46:28
  happy to make 10 KA month. I was like, give me 10 KA month.
• 46:30
  I'm happy. I'm chilling, like I don't need
• 46:33
  anything else. But thinking about the idea of
• 46:35
  like, I just generated 10 KA month off my first program that
• 46:39
  I ever launched. Can I do more than this?
• 46:41
  Like if I lean in, can I, can I really make this a thing?
• 46:44
  And leaving his business was a very difficult decision.
• 46:50
  But once I decided I was doing it, I went all in.
• 46:53
  And what I mean by that is like, I went from zero to 100.
• 46:57
  I was going live every single day.
• 46:59
  I was, you know, coaching people for free to build community and
• 47:03
  to build networking connection. I, you know, was doing
• 47:05
  one-on-one coaching at that time, which I think was probably
• 47:08
  about like $9000 for three months of coaching with me
• 47:10
  one-on-one, which is much, much more today.
• 47:13
  So don't use that as an anchor if you're, if you're thinking
• 47:15
  private coaching. But it, it was something that I,
• 47:18
  I really, I leaned in and I, I thought, OK, like, how do I just
• 47:22
  make this a thing? And all I knew was like, you got
• 47:24
  to work your ass off. So I was making freebies, I was
• 47:27
  coaching everyday on lives. I was posting non-stop on social
• 47:30
  media. I anything and everything that I
• 47:32
  thought could work, I was doing it because I was like, nothing
• 47:35
  here can be harmful. It's all an opportunity of just
• 47:38
  more, more and more. More people to see me means more
• 47:40
  people know I exist, which means more people can get nurtured by
• 47:43
  me, which means more customers. So I leaned in and at that time,
• 47:48
  I will tell you I was busting my ass like, and what I mean by
• 47:52
  that is I was up at six O clock in the morning and I was
• 47:54
  probably going to bed at 2:00 AM.
• 47:55
  Like I was not really the way that I and I tell people it's
• 47:59
  transparently now, the way that I built my business coaching for
• 48:02
  the first year was not sustainable by any means.
• 48:05
  It's not how you scale, but it was a, it was a level of hustle
• 48:08
  and grit that I had to do because I needed to prove to
• 48:11
  myself that I could do it and I would not take no for an answer.
• 48:16
  I had a lot of one-on-one clients to start.
• 48:18
  That's how I started the business coaching.
• 48:19
  So I had the sales program and then from a sales program, I
• 48:22
  realized I didn't want to just talk sales.
• 48:23
  So I moved into more general business coaching.
• 48:25
  But to stay in integrity, I only taught on things that I had
• 48:29
  either done myself or that I already learned through this
• 48:31
  other business. And so because of that and
• 48:34
  coaching them or myself, that's all I taught.
• 48:37
  So I never, for example, taught team until I actually myself had
• 48:40
  a team. I never taught anything
• 48:41
  financially or finance or profit and loss or strategy or anything
• 48:45
  around that until I already done it with my own finances.
• 48:48
  Because I, I'm a big believer that you should only speak from
• 48:50
  experience. You shouldn't speak from theory.
• 48:52
  And so for me, I don't even in my programs now I don't teach on
• 48:56
  things that I'm not an expert in just out of integrity.
• 48:58
  And So what I did is I tried to really lean in to increase my
• 49:02
  expertise as fast as possible, meaning insert or increase what
• 49:06
  I know to be able to then have more that I know to be able to
• 49:10
  offer more to people who wanted to work with me.
• 49:13
  And so the first year in business, I will paint you a
• 49:15
  picture. It was 6 O clock in the morning.
• 49:18
  I would get up, I would in my sweatpants on my laptop.
• 49:21
  I would go till 2 AMI would be busting my but I would go live.
• 49:25
  I would be posting on social media all those things and I
• 49:27
  would do that Monday to Saturday.
• 49:30
  Like sometimes I take Sundays off, but Monday to Saturday and
• 49:34
  you know, is it for everybody? No and also by the way, is that
• 49:38
  the way that you have to grow a business?
• 49:40
  No, like there's definitely different ways to grow a
• 49:42
  business outside of burning the candle at both ends and burning
• 49:45
  yourself out. But I think truthfully for me in
• 49:48
  the first, you know, 18 months of my business, which is how
• 49:51
  long it took me to hit 7 figures in revenue, truthfully, I, I
• 49:55
  just, I needed to hit that mark. There was something about that
• 49:58
  number. There was something about that
• 49:59
  mark to me that was so influential.
• 50:02
  And that was because I need to prove to myself.
• 50:05
  And on a much deeper level, I think I need to prove to my
• 50:09
  family and also like to myself in connection to my family that
• 50:12
  I don't need your millions of dollars.
• 50:14
  I can make my own million. And that moment when I hit the
• 50:21
  first seven figures of revenue, it was not triumphant at all.
• 50:25
  I was on the couch in my apartment that we were renting.
• 50:29
  And I remember I dry shampoo in my hair.
• 50:32
  I was in my sweatpants. I was heavily caffeinated.
• 50:35
  And I was on the couch and I'm like, I hit 7 figures.
• 50:39
  And I remember like that there was no, it was like this
• 50:44
  massive, you know, monumental day.
• 50:46
  It was just a day. It was just like a Tuesday.
• 50:49
  It was over Thursday and that broke my brain because I had
• 50:54
  been working so hard to generate this and so how I did it busted
• 51:01
  my butt on socials, one-on-one coach people until I was at full
• 51:04
  capacity. Then once I got my one-on-one
• 51:06
  filled, I created what is now today ITI accelerator.
• 51:09
  So it's been around for many, many years, which is our six
• 51:12
  month mastermind. I created the mastermind to
• 51:14
  scale and I told my private clients I was like, listen, I'm
• 51:16
  going to be running this program.
• 51:17
  You can shadow inside this program and I'm going to have
• 51:20
  new people inside this program that will be joining you.
• 51:22
  So we put all these women in this program and that was a six
• 51:24
  month program and I've been running that program ever since
• 51:27
  that day every six months. And so it's specifically
• 51:30
  designed for women who want to scale their businesses.
• 51:32
  And so yes, along the way, you know, I, I did add, you know,
• 51:35
  VIP days, which were in person intensives.
• 51:37
  I added master classes, which were low ticket things.
• 51:40
  I added these little things along the way.
• 51:41
  But really my bread and butter of my business has always been
• 51:44
  this mastermind as well as my private coaching that I do
• 51:47
  one-on-one. And so I hit this million and I
• 51:50
  have this like holy shit moment because I was like, holy crap, I
• 51:56
  hit this number, but holy crap, this is it.
• 51:59
  This is 7 figures. This is a 7 figure business.
• 52:03
  Like that's it. Like I, I was expecting.
• 52:05
  I don't know. I was like, I was like, where's
• 52:07
  the yachts? Where's the, where's the vibes?
• 52:09
  Where's the travel? Like I expected this other
• 52:12
  feeling. And it became such a humbling
• 52:14
  moment because it was at that moment that money and revenue
• 52:18
  was no longer my marker of success.
• 52:20
  It couldn't be because I had hit this thing that in my mind was
• 52:24
  going to make me feel a certain way.
• 52:25
  And I got there and I'm like, I don't feel any freaking
• 52:28
  different than I did last Tuesday when I hadn't hit seven
• 52:31
  figures. So in that moment, the 1st 18
• 52:34
  months in, I'm like, I'm going to need a bigger vision than
• 52:36
  numbers here because this number is not going to anchor me to get
• 52:39
  out of bed every day. Because if this is all it feels
• 52:41
  like, which you know, truthfully, you know, 7 figures
• 52:44
  is a lot of money. So I don't want to undermine
• 52:47
  that. But what I'm, I guess I'm trying
• 52:48
  to explain is I think many people, and I've seen this first
• 52:51
  hand in working in business coaching, so many of us believe
• 52:55
  that a certain number is going to change our whole life or a
• 52:57
  certain number means that we become some different person.
• 53:01
  And that really is only true if you allow it to be.
• 53:03
  It's also true with other numbers other than 7 figures,
• 53:06
  meaning I told him all the time, like you can have a half
• 53:09
  $1,000,000 a year business and not be at 7 figures a year, but
• 53:13
  have a very, very dialed lifestyle and have everything
• 53:15
  you've ever wanted, but you don't need $1,000,000 to do it.
• 53:18
  So I think we've been sold this idea, especially in the online
• 53:21
  space, that $1,000,000 means that you've made it.
• 53:25
  When truthfully, I know a lot of people who make $1,000,000 and
• 53:28
  more a year who are completely freaking miserable.
• 53:31
  And I also know a lot of people who their business is making
• 53:34
  $1,000,000, but they're making zilch out of that.
• 53:37
  They're potentially not even paying themselves or they have
• 53:39
  really low profit margins. And I also know people who've
• 53:42
  hit seven figures who, just like me that day, have decided since
• 53:45
  then to go back to being a smaller boutique business
• 53:47
  because they don't care. Like, the number didn't matter
• 53:50
  in the way they thought it would.
• 53:52
  So I got to this place and I was OK.
• 53:53
  Numbers can't be the defining factor.
• 53:55
  Now what? And so that's really when we
• 53:58
  start to build a true brand in my opinion, because I realized
• 54:01
  that I used to have a bigger mission than this number.
• 54:03
  It can't be about $1,000,000. It has to be about something
• 54:05
  bigger. And so again, I went back to my
• 54:09
  roots of like, what am I here to do?
• 54:11
  And I'm here to empower women. I'm here to put finances and
• 54:15
  money in the hands of women. I'm here to give women options.
• 54:18
  I'm here to give women resources.
• 54:20
  I'm here to teach them how to be empowered to do their own thing
• 54:23
  and maybe even potentially be the provider of their household.
• 54:26
  Like I'm here to put that level of power and wealth and
• 54:31
  resources into the hands of these women.
• 54:33
  And so I remember I started to do some research and I ended up
• 54:36
  on some site and it had said as a stat that less than 2% of
• 54:40
  female founded businesses ever surpass 7 figures a year in
• 54:44
  revenue compared to men. And listen, I know a lot of
• 54:50
  amazing entrepreneurs that are male.
• 54:52
  I know a lot of amazing men as entrepreneurs and founders.
• 54:56
  And this is no shade to the guys.
• 54:58
  It's not about, you know, US versus you.
• 55:00
  It's about the fact that that's not even close to balanced.
• 55:04
  That's not even close to fair. And there's so many reasons why
• 55:09
  that is and why I think women are 2% and it's not our fault.
• 55:16
  OK, so I'm going to explain this for just a couple seconds
• 55:19
  because this is really important.
• 55:20
  The reason, in my opinion, why that stat is potentially at that
• 55:26
  place. There's a couple influences that
• 55:27
  I think are causing this. Number one, I think women have
• 55:30
  been encouraged to go into the workplace, right?
• 55:34
  Women years ago were encouraged to make more money, to become a
• 55:37
  provider for the household, which needed to happen.
• 55:40
  Women needed to have more of a balancing and need that right to
• 55:43
  be able to do that. All they needed to do that, but
• 55:45
  they need a more right to be able to do that.
• 55:47
  And what happened, I felt, is that women were building these
• 55:52
  businesses, but the gender roles, meaning the typical
• 55:55
  traditional what women were supposed to do in the home
• 55:58
  didn't change. Women added on becoming CEOs and
• 56:01
  business owners, but still were needing to be potentially the
• 56:06
  sole, you know, homemaker at home, raise kids, you know, help
• 56:10
  and support their family, making dinners at night, soccer
• 56:12
  practices. Like we still have, for example,
• 56:15
  as a mom, all the responsibilities of those things
• 56:17
  while also trying to run a business.
• 56:19
  So it's not to me that, you know, even potentially women
• 56:24
  couldn't build these bigger businesses, but there were other
• 56:26
  things in their life that were needing their time and their
• 56:28
  attention and their energy on top of the business.
• 56:31
  So I think that's one factor. The second factor is the fact
• 56:33
  that I think many women in business feel they have to be
• 56:37
  men to have a big business. Like we got to build the way the
• 56:41
  boys do in order to be able to have a big business.
• 56:44
  And I don't believe that that's to be true because the reality
• 56:46
  is if you or I have a kid tomorrow.
• 56:48
  And again, this is not to assume that all women want to have
• 56:50
  children, but I'm saying for the for the situations, for example,
• 56:54
  that they do. If you want to have a child and
• 56:57
  you want to go on mat leave, but I mean by mat leave, by the way,
• 57:00
  is maternity leave. If you want to go on maternity
• 57:02
  leave or just take time off, that's time that you're off of
• 57:05
  your business and your business has to be able to sustain and go
• 57:07
  on without you. When men have children, they're
• 57:10
  not always taking time off of their business.
• 57:13
  They may take us a short amount of time off initially at the
• 57:15
  beginning, but but they're often times getting right back into
• 57:18
  their career and right back into working and their wife
• 57:21
  potentially will stay at home. So think about yourself being
• 57:24
  the business owner or yourself being the provider.
• 57:26
  Maybe that again puts strain on how much you can grow your
• 57:29
  business. The other thing that I think is
• 57:33
  also, you know, a factor in this is just the reality that women
• 57:37
  even now in investments, right? Like even if you go big business
• 57:41
  and you're a startup business and you're wanting to get
• 57:42
  outside investing, female owned businesses and female operated
• 57:46
  businesses are getting invested into less overall as a general
• 57:50
  statistic than male businesses. So there's also just a general
• 57:54
  gender divide, traditional gender divide between these two
• 58:00
  different parties, like men are getting different investment
• 58:02
  than women's businesses are typically getting.
• 58:05
  And so all of these contribute to women not being able to get
• 58:10
  to the bigger and bigger, bigger levels in business on average.
• 58:15
  Now I'm not saying in general. I'm saying on average because
• 58:17
  then let's go back to the stat. Less than 2% of female founded
• 58:19
  businesses achieve 7 figures a year in revenue.
• 58:22
  I don't think that has anything to do with the fact that you or
• 58:25
  I don't have the knowledge, the expertise, the skills, the
• 58:29
  ability to generate billion dollar businesses because you do
• 58:33
  and I do like we, we have it within us to do that.
• 58:37
  What I think is the true difficulty is that the way that
• 58:41
  we are being coached, the way that we are being led to grow
• 58:44
  these businesses is not considerate of the fact of the
• 58:48
  other influences that we have to navigate.
• 58:51
  And so we're being taught basically the dude way of doing
• 58:55
  it, but trying to fit ourselves into that box.
• 58:57
  And frankly, it's not going to work.
• 58:59
  So when I started to see all of this and I started to really
• 59:03
  research it and I started to realize what the real issue was
• 59:06
  here, I realized something has to change.
• 59:10
  Women need to know how to build a business and prepare, for
• 59:14
  example, for mat leave or maturity leave so their business
• 59:17
  can continue to run scale even when they're they're out of the
• 59:20
  business. Women need to have people who
• 59:22
  understand and you can coach them understanding their
• 59:26
  realities of what they have to navigate as women while also
• 59:29
  helping them to build these big businesses.
• 59:31
  So for us, our mission became we are here to change the stat.
• 59:36
  We're here to change how many women surpass 7 figures a year
• 59:40
  in revenue. And it's not because seven
• 59:42
  figures is the marker. It's not because building A7
• 59:45
  figure business means anything different than a $750,000 a year
• 59:48
  business. It's because when we change that
• 59:51
  stat of how many women are making seven figures a year in
• 59:54
  their business, what we're really doing is rewriting how
• 59:58
  women and the, again, inequality that's happening naturally
• 1:00:02
  within the business world or how moms in the business world are
• 1:00:06
  empowered to go and achieve massive things.
• 1:00:09
  That's really what we're doing by changing the stat.
• 1:00:13
  And so that's really what became the mission of our business and
• 1:00:15
  that is the mission of our Business Today.
• 1:00:18
  That's why I'm so excited and so happy to help moms who are
• 1:00:20
  starting businesses and why, you know, we're excited that a lot
• 1:00:24
  of the women inside of our program are the provider of
• 1:00:27
  their households. Like we are changing the way
• 1:00:30
  that the world has known women in business and potentially even
• 1:00:34
  women in their homes. And so because of that, I
• 1:00:38
  realized that when I hit that 7 figure mark, every business has
• 1:00:41
  to become something more than revenue.
• 1:00:42
  And so that's been charging us today.
• 1:00:44
  And that leads us to create the offers that we do today.
• 1:00:47
  It creates the brands that we have, the marketing that we
• 1:00:49
  create. The reason I have this podcast
• 1:00:51
  and why I teach you, you know, all the frameworks, all the
• 1:00:54
  structures and the overviews of everything that we teach here.
• 1:00:56
  And that's because, you know, I really do believe and what the
• 1:01:01
  reason I want to share today's journey is #1 all of us start
• 1:01:05
  with a programming around money that we need to understand
• 1:01:10
  because it does correlate to how we show up.
• 1:01:12
  And as I said today, I think that that experience and seeing
• 1:01:15
  what one side of my family had as access to money influenced
• 1:01:19
  what I believed to be possible for Money 2.
• 1:01:22
  I think we also need to look at the impact that labels have put
• 1:01:25
  on us. Labels of you're not smart
• 1:01:27
  enough, labels of you don't have the credentials, labels of
• 1:01:30
  whatever someone has told you to be true.
• 1:01:33
  And the learning disability did that for me and I think for you,
• 1:01:36
  I want to invite you to say what labels have been put on me, what
• 1:01:39
  labels have set? Has someone given to me that are
• 1:01:42
  not mine to hold? Those are not mine to be true.
• 1:01:45
  Those are not mine that I I believe to my core. 3rd, I think
• 1:01:49
  the other thing I want you to take from today is the power of
• 1:01:52
  pivoting the power of pull the thread right?
• 1:01:56
  So like when you have this calling to something, get
• 1:01:58
  curious about that. When you have an opportunity in
• 1:02:00
  front of you and you feel like maybe this could be something,
• 1:02:02
  get curious about that. Lean into those moments to see
• 1:02:07
  is there something there. This entire journey I never had
• 1:02:10
  a vision of I never knew any of this was going to happen.
• 1:02:13
  The only thing that I feel has been a really key factor in my
• 1:02:16
  success is that I see the little the little hints along the way
• 1:02:20
  and I trust them. And I trust myself to say,
• 1:02:22
  listen, this could be an opportunity, let's explore.
• 1:02:25
  This could be an opportunity, let's explore.
• 1:02:27
  And as soon as I feel like it's not an opportunity for me, I
• 1:02:29
  move on and I move very quickly. All this happened in a pretty
• 1:02:33
  short amount of time I would say like you know from me being a
• 1:02:36
  server to having a 7 figure business was really in a matter
• 1:02:38
  of around two 2 1/2 years. So like it was a very short
• 1:02:42
  amount of time. And because of that, I want to
• 1:02:45
  encourage you to not stay somewhere or in something or
• 1:02:49
  with something you're doing right now.
• 1:02:51
  If you don't see a vision with it, if you don't see a future
• 1:02:53
  with it, if you're learning something today and that thing
• 1:02:56
  you're learning and that awareness you're getting or that
• 1:02:58
  skill or that trait you're getting right now can help you
• 1:03:00
  in the future, that can be very valuable.
• 1:03:02
  But if you are just staying somewhere because it's what
• 1:03:04
  you've have always done, it might be time that you move on
• 1:03:07
  to something new. Maybe there's something new that
• 1:03:09
  you're being asked to to lean into and to call up and toward.
• 1:03:13
  And the other thing that I think is important as well that I've
• 1:03:16
  learned along the way is also the fact that, you know, the
• 1:03:20
  hustle is needed in certain seasons.
• 1:03:23
  But if your hustle season becomes your life, that's where
• 1:03:25
  things start to become a problem.
• 1:03:27
  And so I really also want to invite you that if you have been
• 1:03:30
  in a hustle season, if you've been in this grind, grind,
• 1:03:33
  grind, and you want to have a new way of doing life and a new
• 1:03:36
  way of doing business, there are other ways to grow into scale.
• 1:03:40
  And that's not always necessary forever.
• 1:03:42
  It might be needed for a season, but to be needed forever is not
• 1:03:45
  a way you want to grow and scale a business.
• 1:03:47
  And most importantly, I want to note that if I could have you
• 1:03:52
  take anything away from today, it would be the fact that a
• 1:03:55
  number is not going to be the thing that gives you meaning in
• 1:03:58
  your life. So you might think because you
• 1:04:02
  see everyone else on social media who tells you what your
• 1:04:04
  value is, oh, you're valuable when you make $100,000 a month.
• 1:04:07
  You're valuable when you make $50,000 a month.
• 1:04:10
  That's bullshit. None of that matters.
• 1:04:13
  What matters is the fact that you enjoy your business.
• 1:04:17
  It's providing you what you need for your purpose, your
• 1:04:20
  fulfillment, your passion, your vision.
• 1:04:22
  Is it overall structured intentionally?
• 1:04:25
  And then that will tell you what your number is.
• 1:04:28
  You need to figure out yourself, then figure out your number, not
• 1:04:31
  have this random number and then figure out where you fit within
• 1:04:33
  it. That is the easiest way to
• 1:04:36
  really have a successful business that's also very deeply
• 1:04:39
  aligned to you. Too many will look to say I want
• 1:04:42
  this number, but I have no idea why I want it.
• 1:04:44
  It's mainly because the Internet told me that that's what makes
• 1:04:46
  me, you know, meaningful. And that's where we get stuck
• 1:04:50
  because we start to push toward this thing that's really,
• 1:04:53
  truthfully, not even ours in the 1st place.
• 1:04:55
  And so if I could offer anything to you today, it would be to,
• 1:05:00
  you know, maybe just take a moment right now and to ask
• 1:05:03
  yourself, where do I see myself within this story?
• 1:05:06
  What are things that I feel were traits or decisions or thoughts
• 1:05:10
  or beliefs in this story that I could potentially take and go
• 1:05:15
  run with within my current journey right now within my
• 1:05:18
  current story. And most importantly, I would
• 1:05:21
  also invite, you know, have you told your story recently?
• 1:05:24
  I, I realized that, you know, our first episode ever of
• 1:05:27
  ambitious was called the Power of the Pivot.
• 1:05:29
  And it literally is an overview of my story.
• 1:05:32
  And we are like 80 something episodes in now.
• 1:05:35
  And I've never told that story since that first episode.
• 1:05:38
  And so this was also an invitation to remember that your
• 1:05:41
  story is not just about your timeline, but it's also about
• 1:05:44
  sharing with people the lessons and the insights of what you've
• 1:05:48
  learned along the way. And I also want to use it as an
• 1:05:50
  invitation for you to Share your story because your story is
• 1:05:52
  powerful and there's a lot of things that someone who you
• 1:05:56
  share it with can learn from you, but they're only going to
• 1:05:58
  get that if you share it. So this is also an invitation.
• 1:06:00
  If you haven't done so in your marketing with your community,
• 1:06:03
  on your platform, let today be the day that you remind yourself
• 1:06:06
  that your story needs to be shared.
• 1:06:08
  And saying it one time is not enough.
• 1:06:10
  We need to make sure that we're saying it and sharing it often
• 1:06:12
  because it can inspire and help and change and motivate and
• 1:06:15
  impact others. So all that to be said, I want
• 1:06:19
  to say thank you so much for hanging out with me today.
• 1:06:21
  I, you know, obviously love doing these episodes for you and
• 1:06:25
  if there is ever a topic that you feel like I would love to
• 1:06:27
  hear you speak about blank shoot me Adm.
• 1:06:30
  I talk to you guys every single week in the DMS and I I can't
• 1:06:32
  thank you enough. I love hearing from you.
• 1:06:34
  So thank you for all of your messages and all the DMS that
• 1:06:36
  I've been getting. And if you are someone who has a
• 1:06:38
  topic, shoot me a message. I would love to hear from you
• 1:06:41
  about any brainstorm of like, I'd love to hear an episode on
• 1:06:43
  blank and also maybe, you know, obviously today this is it's
• 1:06:47
  usually a little bit of a stretchy episode for me because
• 1:06:49
  it's a pretty vulnerable share. And so because of that, if there
• 1:06:52
  is anything that maybe landed free today or that you feel like
• 1:06:55
  you kind of saw yourself within or that you were able to
• 1:06:57
  resonate with, it would mean the absolute world to me if you
• 1:07:00
  would reach out and shoot me a message and just let me know
• 1:07:02
  what landed. Maybe as a part of the story
• 1:07:03
  that you feel like you saw yourself within or maybe
• 1:07:06
  something that you feel like you want to start to execute or do
• 1:07:09
  as a result of hearing it today. And so all of it would mean the
• 1:07:12
  world to me if you would shoot a message over.
• 1:07:13
  So shoot a message and slide into my DMSI can't wait to chat
• 1:07:16
  with you. And with all that being said,
• 1:07:18
  we'll see you on the next episode.
• 1:07:19
  But as always, stay ambitious.