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How retail businesses can leverage PR
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In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR.
We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025.
Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her…
The skinny
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