Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse?
Agility requires more than just implementing new technology; it demands a deep understanding of the human interactions that technology is meant to support. It’s about adapting your tools and processes to enhance human judgment, not just automate it.
Today, we're going to talk about moving beyond the hype of AI in customer experience. We'll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a…
The skinny
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