Latest / Purposeful mini podcasts
Who is your ideal client?
If someone asks who your ideal client is, do you say “anybody”? Gary Robertson challenges business owners to get more specific about who their offer suits and where those people can be reached.
This Purposeful mini podcast explores customer targeting, focused marketing and the difference between attending networking events and having a clear approach to finding suitable clients.
A practical exercise: Set aside distractions and write down what you offer, who benefits most and where you could begin a relevant conversation with them.
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