Latest / Craft Brewery Financial Training Podcast
Contract Brewing and Community Building: How Soul Mega Thrives Without a Taproom
What happens when you combine accounting expertise, homebrewing passion, and entrepreneurial spirit?
For Elliott H. Johnson II, it was creating Soul Mega – a thriving beer brand that's challenging traditional craft brewery models.
In this illuminating conversation, Elliott shares his journey from making "really bad" homebrew batches to building a recognized beer brand without a physical brewery.
Soul Mega's contract brewing approach allowed them to enter the market with minimal capital investment, focusing instead on wholesale distribution and community building.
When COVID-19 hit just six…
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