Kelly Blue Book Enters Real Estate | Real Estate News

Real Estate News Today | 2 Min News | The Daily News Now! · Jul 15, 2026 · 2m

Kelly Blue Book is shaking up real estate by ditching guesswork for transparency, launching TrueFootage to show homeowners exactly how home values are calculated. With trust eroding amid instant online estimates, KBB’s CEO John Liss says their tech breaks open the “black box” of valuation — empowering agents to back up their strategies with solid data. It’s not about replacing agents, but elevating them — because in today’s skeptical market, the real edge goes to those who build confidence through clarity, not speed. Listen in comfort:Get a discount on a Soli Pillow…