Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Samantha Brett, Founder of Naked Sundays (part 2/2)
Transcript
- 0:00Welcome back. Here are the six quick questions. Question number one, what's your why? Why are you doing this? You know, as I said to you, and I really strongly feel like this, I love to motivate other people. It's just something in me. I've written books about how to be a game changer or interviewed women about
- 0:27What inspired them and most importantly, what were their challenges and how did they overcome them?
- 0:33So my why is really just there are always going to be challenges, but I'd really love to tell you it doesn't matter. I failed at a bunch of businesses, ideas and multiple things. I've absolutely crashed and burned out and it didn't matter. Well, it didn't matter at the time, but I never let that deter me. And I just wanted to keep going. I always knew I wanted to do something. I wanted to do business. I wanted to be able to inspire people. So my why is just telling everyone that, you know, just keep going.
- 1:00I love that. What has been your favourite marketing moment so far? So we did this incredible campaign last year and we repeated it this year. Actually, did we do it last year or this year? Anyway, I think we did it last year in November and then we repeated it this year and it was called Give Melanoma the Cold Shoulder. And we got a bunch of influencers to post nude.
- 1:20like with their shoulder and we raised money for the Melanoma Institute and the Melanoma Research Foundation in the US and the Institute in Australia and just the amount of people that came on board and everyone was posting nude photos of themselves. It was just so fun. Sounds fun. Love that. For a good cause as well, yeah. All for a good cause. Amazing. What is the most ultimate life-changing business resource that you have used and can recommend? My GM.
- 1:51He is the best. Oh, sorry. You mean an app. Oh, my God. I love apps. I do the website myself, so I do all the programming and I do all the everything. So what is LifeCheck? Shopify is life-changing. Gorgeous for customer services, life-changing. Stamped for reviews, I love. There's so many things I love. Oh, who's my favorite? Okay, you know what my favorite is? It's a BOGO app.
- 2:20It's a buy one, get one free app. And then what I can do is I can program it to like just for a promo, like it's best friend day coming up. So everyone gets a free mini miss to give to their BFF and I can just program it in and it's so quick and easy. And so that's so sorry. I'm very tech, clearly. And I'm not tech. See, this is the thing. I'm not from a tech background. I know nothing. I've never even used job find my life. But, you know, you learn. What was the app called for that one? The logo.
- 2:47The BOGO app? It's called the BOGO app. B-O-G-O. Is that what it's actually called? Yeah, BOGO. Oh, okay. Yeah, BOGO. Oh, my gosh. Cool. Love that. Great. Thank you. That's my new favorite word. BOGO. That's a lot of words. I don't even know what BOGO is, but I do now. I do now.
- 3:02Lol. Question number four, how do you win the day? What are you doing in the mornings or the evenings that keep you feeling happy and motivated? Okay, so this is not a sales pitch, but my girlfriend, Sally Obermeeter, who you might know, she created Swish and she created this green powder years ago, like 10 years ago.
- 3:23And I got really sick because I work 28 hours a day and I got really sick all the time. And I said, Sal, you never get sick. And she was like, oh, it's the cream powder. And I was like, can't be. And then anyway, I started on it, obsessed. So it's just like greens mixed with water, tastes delicious. And I do that every day. And I've got my daughter to give me cuddles, which I love. She like snuck into my bed last night. There's nothing better. And how do I win? Yeah.
- 3:51Yeah, have a glass of water in the morning, cuddle my daughter, go on my BOGO app. Oh my gosh, love it. Speak to my GM who I love and have dinner for the family. They would think that was winning for them. I mean, that rarely happens, but it did happen tonight. Oh, that's so nice. I love that for you. I'm very simple. I'm super simple.
- 4:19Question number five is what is the worst money you've ever spent in the business and how much did it cost you? One month I remember. I just remember saying to my PR, listen, you know, let's just get like heaps of influences and let's just get them on board and I guess I was like,
- 4:41you've got to be really discerning when you get the influences and not just spread yourself really thin. And I remember just coming out of that and going, where did all our money go this month? And I spent way over budget and for no ROI. I laugh now. My staff, my team, my GM, everyone was just appalled and they all blamed me and it was my fault. And I just, you know, and it really made me realise that
- 5:09Influencer marketing is wonderful, but you need to know what you're doing. You need to be discerning. You need to watch. And I do all that. Like we rarely spend on any influencers. But that one month, I just, I don't know why. It just sounds like, let's get influencers. It sounds cool. And just everyone listening, like it sounds cool. And yes, but yeah.
- 5:29Just, yeah, just think about your own brand and think about who you follow as an influencer yourself and how you know who you follow and who you like and who you don't. And just, you know, don't think of influencer marketing as a thing you have to jump on the bandwagon. You don't. You just have to go, okay, I really like this person. I'm going to contact them. I'm going to give them my products. I'm going to try them. They're going to either love them or hate them. If they love them, maybe they'll post about them. And often they will just without you even paying them. So that was a mistake. Yeah.
- 5:59Test and learn. Test and learn. I'm being really honest now. I almost got fired. Oh, my God. Yeah. You're out. I'm out. You're out.
- 6:10Last question, question number six. What is just a crazy story, good or bad, from the journey of building this business? So I went to – I just got back from New York and L.A. and I went to – and I did a beauty editor lunch and breakfast in New York and then another one in L.A. and I left my family, I left my daughter.
- 6:29Got on a plane, took 24 hours, middle of COVID. It was just, I was so nervous. I wore like a suit on the plane. And anyway, and then before I flew into LA, the beauty editors in LA had all left to go to Paris for like one of the big brands for a beauty lodge. And so none of them were there. So I had booked a really small table at the back of a rooftop restaurant that my friend who lived there told me was really cool. And it was a lot of money.
- 6:59for 10 at the back of a rooftop restaurant for breakfast 10 a.m. They were like, you have to pay and you have to put your booking and when you've only got 10 and you're not allowed anymore. I said, oh, my God. So the PR calls me the day before. She's like, we're cancelling. We only have three people coming. And I said, excuse me, I just flew 24 hours. I've left my daughter. I'm here. We are not cancelling. So I called in every, as I said to you, I used to live in L.A. So I called every one of the people I'd ever met in L.A. and I said, do you know any influencers? Do you know any beauty people? No.
- 7:27any of you yeah this was 24 hours before and most of them were like I'm sorry it's too it's too soon and all of my friends said they couldn't come as well they were like we can't come it's too too short notice anyway so I fly in from New York to LA I get to the hotel where the event is at midnight
- 7:46I wake up at 8am to messages from my friends in LA going, I'm coming and I'm bringing five people. I'm coming, I'm bringing 10. I'm coming, I'm bringing 12. And I was like, and as I texted one of them, I was like, oh, are you? And they were like, and they're all bringing their agents as well. Anyway, I get to this breakfast. You will see photos of her on Instagram, on my Instagram, Samantha underscore Brett. I get there. I kid you not, there are 60 people.
- 8:17the top beauty influencers in America.
- 8:20dressed to the knives. The waiters are like putting out knives and forks. They're like, what's going on? Like there was no product. People were like walking around with product like this, like hauling it off, like so excited. No one let – the breakfast started at 10. No one let – four o'clock in the afternoon, we're still drinking champagne and everyone was there. It was the most fuzzy, beautiful event. I had to say a speech. I didn't even have anything prepared. I thought it was a little breakfast for 10. And the beautiful restaurant –
- 8:48hiring a rooftop in LA would have been $50,000 minimum American. Didn't charge me any extra. They were short on staff. They didn't have any staff. They didn't have any food. But because it was a breakfast, they just made everyone toast and eggs and gave them all like cocktails and mocktails. And it was just honestly the most beautiful day. So unexpected. I felt so blessed. There was so much buzz. Everyone posted for free.
- 9:15Like I didn't pay anyone to even be there, nothing. And they just all posted. There was so much buzz. It was the most electric day. I was wearing this like Cinderella age dress, like literal massive shoulders and big puffy like dress because I just thought if no one can't sleep, I'll get a photo. And it was just one of those moments where I looked, I thought to myself, all right, we've got something here. Hopefully I can continue.
- 9:44It all worked out. Gosh, that's amazing. Everyone rallying for you and just whipping it together really quickly. That is so special. I love that. What a great way to finish this episode. Thank you so much for joining and for sharing your journey and everything that you're doing. I'm so excited for you. Thank you. I really appreciate you having me on. So amazing of you. So thank you so, so much to the TGA. No money was shared. No products were given.
- 10:13There will be no fines being dished out over here. We're just trying to motivate people and get them to wear sunscreen. Leave us alone. Gosh, thanks so much, Sam. Thank you.
- 10:30Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 10:55And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 11:17As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 11:33Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 11:57And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 12:20As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.