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Wealthy Gym Owners - 78 - Building a Brand for Easier Marketing
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Build a Gym Brand That Makes Marketing Easier
Doug and Pat discuss how gym owners can build a brand that reduces marketing complexity in today's crowded, multi-channel landscape. They define branding as what people say and think about your business when you're not present, not just logos or colors, and emphasize becoming visible to a clearly defined local avatar within a practical radius. They recommend reverse-engineering where that demographic spends time and building awareness through community involvement, partnerships, reviews, social content, and…
The skinny
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