253: The Harvard Grad who quit her job to build a deodorant for women | CEO, Laani | Unstarted
Nirja Bhatt looks intimidating on paper: Columbia, Harvard Business School, strategy consulting. But she calls herself "a duck in water” i.e you never see what’s moving beneath the surface. It took her two years of analysis paralysis, ten abandoned ideas, and learning to normalize embarrassment before she could finally start.
Nirja is the founder of Laani, a pre-launch personal care brand for women, built around the categories nobody talks about. In this episode, she and Avnish go back to the very beginning.
They get into:
1. How do you start when you have ideas but no capital?
2. Why…
The skinny
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