Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Moving On From Michael Jordan
The legacy of Michael Jordan has made sneaker culture what it is today. While more brands have inserted dominance in the game, Air Jordans still stand tall as the most recognizable and cherished. If you take away the history and nostalgia for Air Jordans before Michael's retirement in 1998, what is the Air Jordan legacy? Is it nearing time for Nike to move away from Jordans to preserve its future?
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The skinny
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