Rethinking the customer journey in the age of AI
Rethinking the customer journey in the age of AI written by John Jantsch read more at Duct Tape Marketing Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyers used a generative AI tool […]
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