From Stetson Football to Social Playbook — Turning Social Presence Into Pipeline | Ep. 62 Chase Coleman
Most people treat social media like a lottery ticket. Chase Coleman treats it like a craft.
The difference shows up in the results — and in what gets built.
Chase Coleman is the founder of Social Playbook, a boutique content strategy firm that helps growth-stage brands turn social presence into pipeline. His path to founder ran through Stetson University's D1 football program, then through the halls of Amazon and Starbucks — where he learned how the biggest brands in the world actually think about strategy, storytelling, and scale — before he bet on himself to build something of his own.
He…
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