Latest / The Black Sheep Leadership Podcast / WHEN THE SEASON SHIFTS The Strategy That Got You Here May Not Be the Strategy That Gets You Through What's Next.

Transcript

WHEN THE SEASON SHIFTS The Strategy That Got You Here May Not Be the Strategy That Gets You Through What's Next. · The Black Sheep Leadership Podcast

0:28
SPEAKER_01: Hey, welcome to the Black Sheep Leadership Podcast.
0:31
SPEAKER_01: I'm Athena Renee, and this is where the underdogs, the misfits, and the black sheep come to turn pain into power so that they can build a life by design and leave a legacy behind.
0:42
SPEAKER_01: If this is your first time tapping in, welcome home, family.
0:45
SPEAKER_01: Pull up a chair.
0:46
SPEAKER_01: I'm so glad you're here.
0:47
SPEAKER_01: You're in for a treat tonight.
0:49
SPEAKER_01: And if you're back again, welcome back, fam.
0:52
SPEAKER_01: It's good to see you again.
0:54
SPEAKER_01: And once again, I want you to know that I appreciate you for trusting me with your time.
0:58
SPEAKER_01: I don't take that lightly.
1:00
SPEAKER_01: Now let's do this quick vibe chat.
1:02
SPEAKER_01: Because if you're easily offended, sensitive, entitled, and waiting on somebody to come save you, or you're allergic to accountability, get your ass up out of here.
1:09
SPEAKER_01: Get out right now.
1:10
SPEAKER_01: Gone.
1:11
SPEAKER_01: Scat.
1:12
SPEAKER_01: Because this ain't your safe space.
1:14
SPEAKER_01: All right.
1:14
SPEAKER_01: But if you're ready to think bigger, move smarter, and you refuse to live beneath your potential, stay locked in, my friend.
1:23
SPEAKER_01: Because by the end of this episode, you're walking away with something that you can execute immediately.
1:29
SPEAKER_01: Okay?
1:30
SPEAKER_01: Now let's get to work.
1:31
SPEAKER_01: Now, Black Sheet Family, this is a Sunday check-in.
1:36
SPEAKER_01: And this wasn't originally supposed to be one of our um regular briefings that we have.
1:42
SPEAKER_01: This is really one of those messages that was sitting on me.
1:46
SPEAKER_01: I got this download, and it's really something I've just been thinking about over the past couple weeks.
1:51
SPEAKER_01: And sometimes when something is sitting on you long enough, you need to stop scheduling it, stop overthinking it, and just say it.
1:59
SPEAKER_01: Just get it off your chest.
2:00
SPEAKER_01: Because I've been going through a season myself, and I'm not gonna sit here and sugarcoat it, okay?
2:06
SPEAKER_01: It's been hard.
2:07
SPEAKER_01: It's been really hard, family.
2:10
SPEAKER_01: But one thing I've learned about horror seasons is that if you pay attention, they will teach you.
2:17
SPEAKER_01: Sometimes they'll show you what isn't working anymore, they'll show you where you've been where you've become too dependent, and they specifically sometimes show you an expose where you've gotten comfortable, and sometimes they'll force you to reconsider things you thought were settled.
2:32
SPEAKER_01: And that's what I want to talk to you about today.
2:35
SPEAKER_01: Because I believe there comes a moment in everybody's life when you can feel it, that the season is shifting.
2:46
SPEAKER_01: Okay, you can just feel it's like a it's like a shifting, and it's what's so crazy about this particular time of what I've been really just been on my mind in these downloads, and I just continue to get the download when I don't put it out there.
2:59
SPEAKER_01: Because sometimes, family, I'll get messages because something that I'm actually thinking about at that time or going through at that time, but sometimes when I get downloads, I hold it to make sure, is it just something for me?
3:12
SPEAKER_01: Because every message and everything that comes to your mind, regardless of what it is, it doesn't necessarily mean it's for you to share, right?
3:19
SPEAKER_01: And so the crazy thing about what we're discussing today is that it is on the precipice of the seasons changing.
3:29
SPEAKER_01: We're going from summer to fall, and I don't even know when the official weather, when is the official autumn equinox or fall equinox or whatever they call it?
3:40
SPEAKER_01: But today we're having those one of those days where it's rainy and you can really see the trees and the colors changing.
3:48
SPEAKER_01: It's really absolutely beautiful outside.
3:50
SPEAKER_01: Um, but this message has really um been on me for a while, and sometimes you can't explain it yet.
3:59
SPEAKER_01: Maybe nothing hasn't happened for you to even be thinking about a shift, right?
4:03
SPEAKER_01: Maybe, and at the same time, you could be one of those people that you see things are falling apart, or somebody else might say everything looks normal from the outside, but internally you know that something is changing, and when seasons change, your strategy may have to come to change with it.
4:22
SPEAKER_01: Okay, when seasons change, your strategy, your plans, it may have to change with it.
4:27
SPEAKER_01: That's why today's Sunday special is called When the Season Shifts.
4:34
SPEAKER_01: The strategy that got you here may not be the strategy that gets you there, right?
4:41
SPEAKER_01: It may not be the same strategy that will get you to your next.
4:44
SPEAKER_01: So let's unpack it.
4:46
SPEAKER_01: Okay, one of the biggest mistakes we make is assuming that because something worked before, it will always work.
4:54
SPEAKER_01: Whether it be a method, a tactic, uh uh something that we've been doing for a long time, sometimes it won't work anymore.
5:03
SPEAKER_01: And that doesn't necessarily mean you did anything wrong.
5:07
SPEAKER_01: Sometimes the environment changed, the economy changed, technology changed, the opportunity changed, you changed.
5:13
SPEAKER_01: And sometimes we waste precious time trying to force yesterday's strategy to work in today's environment, family.
5:20
SPEAKER_01: That is what is so crazy about the shifting.
5:23
SPEAKER_01: Because when I talk about a shift, a shift is not something most of the time it don't just happen right away, it's gradual, gradual, gradual until you can't do nothing but say, Oh, yeah, it's here now, right?
5:35
SPEAKER_01: You can't do nothing but accept the fact that a shift has completed.
5:39
SPEAKER_01: Okay.
5:40
SPEAKER_01: Um, and just think about the actual seasons.
5:44
SPEAKER_01: You wouldn't walk outside in January, dress for July, and get mad at the weather, would you?
5:49
SPEAKER_01: You would change what you're wearing, you would prepare differently.
5:53
SPEAKER_01: You might change what you're doing.
5:54
SPEAKER_01: Same person, different conditions.
5:57
SPEAKER_01: That's adaptation.
5:59
SPEAKER_01: But for some odd reason, when life changes, we take adaptation personally.
6:04
SPEAKER_01: We say, Well, this worked before, exactly before.
6:08
SPEAKER_01: The question isn't whether it worked before, the question is, does it still work now?
6:15
SPEAKER_01: Okay, because sometimes you got to think about it, like when the old formula stopped formulating, right?
6:19
SPEAKER_01: You got to upgrade that formula, you'll see different recipes, or you ever notice how some product lines they'll you'll see the new label, new formula, right?
6:27
SPEAKER_01: Why?
6:27
SPEAKER_01: Because the old formula stopped doing what it's supposed to do.
6:30
SPEAKER_01: Maybe you've always been able to find another job quickly, until this time it's taking you months.
6:36
SPEAKER_01: Maybe you've always depended on that overtime, and now they're like, we're not doing any more overtime.
6:42
SPEAKER_01: Maybe your degree used to make you very competitive, but now the employers they want additional skills.
6:48
SPEAKER_01: Maybe you've always depended on one specific major client that always came through until that client had a change of direction.
6:56
SPEAKER_01: Maybe you've always made money one particular way until suddenly you don't.
7:01
SPEAKER_01: And here's where pride can get expensive.
7:03
SPEAKER_01: Because sometimes we'll keep saying this shouldn't be happening.
7:06
SPEAKER_01: Like, what's going on?
7:07
SPEAKER_01: Okay, maybe it shouldn't happen, but it is.
7:10
SPEAKER_01: So, what are you gonna do about it?
7:12
SPEAKER_01: And that's the black sheep question.
7:14
SPEAKER_01: Not why isn't life following my script, but given what I know now, what's my smartest next move?
7:24
SPEAKER_01: That's observe, analyze, and execute.
7:29
SPEAKER_01: The second truth I want you to understand is never ever ever, I want you to repeat after me.
7:35
SPEAKER_01: I will never, ever, ever let one hand feed me and my family or me and whoever it is that I care about.
7:44
SPEAKER_01: I will never let one hand feed me.
7:50
SPEAKER_01: Never let one hand feed me or feed you.
7:54
SPEAKER_01: Now let me be very clear about something, okay?
7:57
SPEAKER_01: Because I love careers, I believe in careers so much, I believe in education and developing expertise, I believe in becoming extremely valuable in your field, okay.
8:06
SPEAKER_01: So I want you to understand this is not an anti-job conversation, okay?
8:11
SPEAKER_01: Because your girl Athena, oh, I like careers, I believe in them so much.
8:15
SPEAKER_01: I mean, they are a wonderful way to do many, many things.
8:19
SPEAKER_01: So this is not an anti-job conversation, this is an anti-dependency conversation.
8:25
SPEAKER_01: Because one thing about it, this season right here that we're in, it has reinforced what it has reinforced in me.
8:32
SPEAKER_01: I've seen, I've been looking because I'm always doing research for clients and just really to be able to share that information with the black sheep community because we are all doing different things, right?
8:42
SPEAKER_01: Some of you may have two jobs, some of you may not have a job, you may have your own side business, some of you are stay-at-home parents and you have been working at something for a long time.
8:51
SPEAKER_01: Everybody's situation is different.
8:54
SPEAKER_01: But one thing I want you to understand that this season has taught me with AI and the tax imports and all the tax trade wars and everything that's just been going on.
9:03
SPEAKER_01: I want you to be very careful about allowing one source of income to become responsible for your entire financial survival.
9:14
SPEAKER_01: I'm gonna say it again for the people in the back and the people that wasn't paying attention.
9:19
SPEAKER_01: Be very careful.
9:20
SPEAKER_01: I mean, very careful about allowing one source to become responsible for your entire financial survival.
9:28
SPEAKER_01: That's one employer, one client.
9:31
SPEAKER_01: Some people got one client, that's all they had the same two, three, four, five clients.
9:34
SPEAKER_01: Now, what if everybody just says we're moving?
9:36
SPEAKER_01: There's nothing you can do about it.
9:38
SPEAKER_01: One employer, one client, one platform.
9:41
SPEAKER_01: I remember this one lady.
9:43
SPEAKER_01: This was before TikTok had came out, or maybe it was still in his infant days.
9:47
SPEAKER_01: But I'll never forget this young lady that was doing makeup, she was an influencer, and she was doing her thing.
9:54
SPEAKER_01: And it what was so cool about her was she was from the south, but she had moved to Japan and she was just doing beautiful makeup.
9:59
SPEAKER_01: Well, long story short, I don't know what happened.
10:01
SPEAKER_01: I believe she was called Island Beauty.
10:03
SPEAKER_01: Something happened, and she ended up having to change her name to something completely different because she was regulated under that one platform.
10:15
SPEAKER_01: You even heard about how some of people with their accounts, how Facebook, Instagram, YouTube, a lot of the different platforms, how they'll shut down your whole account.
10:23
SPEAKER_01: You got a million followers, and because you are you've monetized their platform, if they decide to pull the plug, there's nothing you can do about it.
10:34
SPEAKER_01: How about one contract?
10:36
SPEAKER_01: This is how I got myself in some trouble one time where I allowed one contract that I had from one specific client just take over everything.
10:44
SPEAKER_01: It was like one client, one customer, and one contract, all in the same thing, just take over everything.
10:51
SPEAKER_01: And I was really enjoying working with them.
10:53
SPEAKER_01: And I mean, I was there on call, whatever they needed.
10:56
SPEAKER_01: They were getting things from Europe, all different time zones.
11:00
SPEAKER_01: I was available, you know.
11:01
SPEAKER_01: I was showing them all the different technology, I was even telling them about um, if you if you shop on Amazon, you'll see how they have where you can try something on.
11:10
SPEAKER_01: I and then you can, or you can look at the furniture in your house.
11:13
SPEAKER_01: I was trying to tell them about a platform like that.
11:16
SPEAKER_01: I had ran to some software, and I'm showing this.
11:18
SPEAKER_01: I said, Oh my gosh, look at this.
11:20
SPEAKER_01: You could literally be at your client's house.
11:22
SPEAKER_01: This was a designer.
11:23
SPEAKER_01: I said, You could be at your client's place and you can do certain things with this software.
11:28
SPEAKER_01: Listen, one good time things went left, and they decided that they were gonna go somewhere else.
11:37
SPEAKER_01: One customer, one contract.
11:41
SPEAKER_01: Okay, and it didn't happen all in one day, but trust and believe that one contract, that one client changed everything, okay?
11:53
SPEAKER_01: Because if one decision somebody else makes can take you from financially stable to financially panicking, that's vulnerability, family.
12:01
SPEAKER_01: That's too much leverage that they have over you, and sometimes you don't even realize how vulnerable you are until something actually happens.
12:08
SPEAKER_01: Okay?
12:09
SPEAKER_01: Now listen to me, family.
12:10
SPEAKER_01: You don't need seven side hustles.
12:11
SPEAKER_01: That's not what I'm telling you, okay?
12:12
SPEAKER_01: So don't leave this podcast today and start 14 businesses by Tuesday.
12:16
SPEAKER_01: Please don't do that.
12:16
SPEAKER_01: All right, that's not what I'm saying.
12:19
SPEAKER_01: Some of y'all already have tried.
12:22
SPEAKER_01: All right, some of you are tired already, okay?
12:25
SPEAKER_01: Some of you have already tried to do all of these different things.
12:28
SPEAKER_01: You don't need another LLC, okay?
12:29
SPEAKER_01: You might need a nap, okay?
12:31
SPEAKER_01: That's probably what some of you need because some of you have been doing so much, okay?
12:36
SPEAKER_01: But today I'm talking about creating options.
12:38
SPEAKER_01: Maybe that's one small additional income stream, maybe it's a skill you can freelance, maybe it's consulting, maybe it's something that you make, maybe it's knowledge that you can package, maybe it's something digital, right?
12:51
SPEAKER_01: Um, I know people that do notarizing on the side, right?
12:55
SPEAKER_01: They're a notary public, right?
12:57
SPEAKER_01: But I want to specifically talk about digital products for a second because people really overcomplicate the hell out of this, okay?
13:05
SPEAKER_01: Because everyone thinks their first product has to be some giant course for$997, right?
13:10
SPEAKER_01: There's 27 modules and professional lighting and all of this.
13:13
SPEAKER_01: You know, it has a funnel, a cinematic trailer, a webinar, a photo shoot, a lunch team.
13:18
SPEAKER_01: Calm down, okay.
13:20
SPEAKER_01: What do you know that somebody else needs help understanding?
13:25
SPEAKER_01: That's where you start at right there and think about and take inventory on what do you know that somebody else needs help understanding?
13:34
SPEAKER_01: I can almost guarantee you got about three things.
13:37
SPEAKER_01: Can you create a checklist, a template, a workbook for somebody, a guide, a mini training, a report?
13:44
SPEAKER_01: Something that somebody else can purchase without you personally having to show up for an hour every single time somebody buys it.
13:54
SPEAKER_01: That's important because there's a difference between creating another job for yourself and creating an asset.
14:00
SPEAKER_01: And that's what we're talking about, family.
14:02
SPEAKER_01: Building assets as additional options for your financial stability.
14:09
SPEAKER_01: Okay, that's what we're talking about today.
14:12
SPEAKER_01: And this is the part I really want somebody to hear.
14:15
SPEAKER_01: Let's say whatever you create eventually brings in$300 a week, right?
14:20
SPEAKER_01: Somebody will look at that and say, that's not a lot of money.
14:23
SPEAKER_01: Excuse me,$300 approximately is$1,500 over 52 weeks before expenses and taxes.
14:31
SPEAKER_01: Is that a million dollars?
14:33
SPEAKER_01: No.
14:33
SPEAKER_01: Is it life-changing wealth?
14:34
SPEAKER_01: Probably not.
14:35
SPEAKER_01: But stop measuring every financial win against becoming a millionaire.
14:39
SPEAKER_01: Because when life shifts, that$300 every week could help cover groceries, a utility bill, car insurance, gas, a phone bill, part of your housing cost.
14:49
SPEAKER_01: It can keep one bill from becoming three late bills.
14:52
SPEAKER_01: It can buy you something incredibly valued.
14:54
SPEAKER_01: Time.
14:55
SPEAKER_01: Time to find another job.
14:57
SPEAKER_01: Time to reposition, time to learn something new, time to figure out what your next move is without making every decision from panic.
15:05
SPEAKER_01: Just because you have that additional$300 coming in.
15:09
SPEAKER_01: So let's not disrespect small beginnings because Instagram or social media has been telling everybody you should be making six figures in six minutes.
15:17
SPEAKER_01: Small money is still money.
15:19
SPEAKER_01: And more most importantly, my family, small options are still options.
15:24
SPEAKER_01: See, this is about options, family.
15:26
SPEAKER_01: Because let's say, for instance, if you couldn't get to the office in your particular position for weather or anything like that.
15:32
SPEAKER_01: Anything that's going on, right?
15:34
SPEAKER_01: Maybe it was a cyber attack or something, and nobody can come to work, right?
15:38
SPEAKER_01: And you can only get paid if you want to use your vacation days.
15:43
SPEAKER_01: You you're pissed off about it.
15:44
SPEAKER_01: It's jacked up.
15:45
SPEAKER_01: You're right.
15:46
SPEAKER_01: But you have to live with it.
15:48
SPEAKER_01: But guess what?
15:49
SPEAKER_01: That all changes.
15:51
SPEAKER_01: If you say, you know what, I'm gonna hold my PTO because I got in your mind, you're saying I don't hold my PTO because I got this thing working in the background that's bringing in at least$300 a week.
16:00
SPEAKER_01: I ain't going nowhere, I'll be just fine.
16:02
SPEAKER_01: Why?
16:02
SPEAKER_01: Because small options are still options.
16:06
SPEAKER_01: Truth number three sometimes reinvention is smaller than you think, family.
16:09
SPEAKER_01: I had a conversation recently with a woman who um I actually was volunteering at our church.
16:15
SPEAKER_01: Um, we were having like a youth day type of thing, and she was telling me about camping.
16:20
SPEAKER_01: And so I'm like, Oh, I'm all for camping because um maybe you may or may not know, but I was a girl scout and uh my dad was really into hunting and fishing and a lot of outdoor stuff.
16:29
SPEAKER_01: So I spent a lot of my time, um my adolescent camping and doing things like that.
16:34
SPEAKER_01: So I was telling I was like, Yes, I said that was pretty cool, I really liked it.
16:38
SPEAKER_01: And she said, No, I'm not talking about that type of camping.
16:41
SPEAKER_01: She said, I'm talking about camping camping.
16:42
SPEAKER_01: And I said, What do you mean?
16:44
SPEAKER_01: She started explaining about how these are campgrounds where you can come there if you have an RV, a car, or tent or whatever, and you can have like a little mini lot where you can plug stuff up at.
16:56
SPEAKER_01: You can plug in, you can charge your phone, and you know, you can kind of stay there for a little bit.
17:01
SPEAKER_01: Okay, and so she started explaining how she was just going camping and doing like kayaking, and she was on that type of thing, trying to figure life out because she had recently lost a job or she went away, she left her job, it was one of the other.
17:14
SPEAKER_01: And um, she was talking about how she had she was really enjoying it.
17:20
SPEAKER_01: But check this out, family.
17:21
SPEAKER_01: She was telling me and started explaining about how many people she had encountered who essentially moved between different campgrounds and live a lifestyle that looked completely different from what most of us consider normal.
17:33
SPEAKER_01: Okay, and I remember remember thinking there are entire ways of living that most of us have never even simply considered, okay.
17:40
SPEAKER_01: So, let me give you an example.
17:43
SPEAKER_01: So, this particular program that she was telling me about, or these campgrounds, is like, like I said, imagine you get like a little patch of land where you can park at, and you can just plug in everything you need, water flow, everything you need.
17:56
SPEAKER_01: There might even be a little bathroom or whatever, it just depends on the campground.
17:59
SPEAKER_01: But here's the thing that she was telling me every week it's about it's between$75,$175 to be on this campground.
18:08
SPEAKER_01: And then this was the other thing she told me.
18:10
SPEAKER_01: She said, and if you are um almost like$55 or something like that, you can get a discount and pay half.
18:20
SPEAKER_01: So literally, if you are above the age of 50 something, um, there is a some type of U.S.
18:26
SPEAKER_01: clause where you can stay in a campground um at a discounted price.
18:32
SPEAKER_01: But here's the other thing with the campground lifestyle, you have to switch out, you can't stay there over two weeks, I believe.
18:39
SPEAKER_01: That was another thing she told me.
18:40
SPEAKER_01: She said, You can't stay there, she said, only for two weeks, and then you have to go somewhere else.
18:46
SPEAKER_01: Okay, now listen, I'm not telling everybody listen to me to sell their house and buy a tin and disappear into the woods, all right?
18:51
SPEAKER_01: Some of us won't even make it three hours talking about the need Wi-Fi, all right.
18:54
SPEAKER_01: So that's not the point.
18:55
SPEAKER_01: The point is that our conversation challenge and assumption, we tend to believe that there are only a handful of acceptable ways to structure life, go to school, get a job, get the house, pay the bills, work, retire, and that's it.
19:08
SPEAKER_01: Right?
19:08
SPEAKER_01: But when she when what this young lady woke me up to, she was telling me majority of the people out here on these campgrounds, guys, was headed to the age, the senior citizen age.
19:20
SPEAKER_01: And I'm just specifically talking about in the US, and most of the time in the US, the citizens age, it's probably like 60, 60, and up.
19:27
SPEAKER_01: I know officially it might be 64 or 65.
19:30
SPEAKER_01: Okay, I know it used to be 60 or 57 or whatever the case may be, but what I'm saying is a lot of times we have been sold this idea that we're gonna be working this job for a long time, to the fact that we can finally get approved for the house, we can pay the bills, right?
19:46
SPEAKER_01: And we're gonna retire and we're gonna be good.
19:49
SPEAKER_01: But for some people, that is not the reality.
19:51
SPEAKER_01: And what if your next season requires you to reconsider some of the assumptions underneath the life you've built, right?
19:58
SPEAKER_01: What if you changed where you live?
20:01
SPEAKER_01: How much overhead you carried, how you worked, what skills you monetize, what you owed, right?
20:07
SPEAKER_01: How you stopped, how you stopped paying for, or what did you stop paying for, how you generated income.
20:12
SPEAKER_01: What if the goal wasn't to look successful, but to become more resilient?
20:18
SPEAKER_01: That's a different conversation, okay?
20:21
SPEAKER_01: Because a lot of times, family, people will throw their ideas of what life is to us on us, right?
20:28
SPEAKER_01: On us, they'll throw their life, their ideas of what life is on us.
20:33
SPEAKER_01: Okay, they'll throw it on you about how your your living arrangements, right?
20:38
SPEAKER_01: Uh skills that you have, where you're living at, your income, your job.
20:44
SPEAKER_01: Just because most people think it's supposed to look a certain way.
20:48
SPEAKER_01: Success is supposed to look a certain way.
20:50
SPEAKER_01: See, reinvention is not always about a dramatic announcement.
20:54
SPEAKER_01: This is where I think most people misunderstand reinvention family.
20:56
SPEAKER_01: They they imagine that I'm quitting my job tomorrow, I'm moving across the country, I'm starting over, I'm becoming a completely different person.
21:02
SPEAKER_01: You know what?
21:03
SPEAKER_01: For some people, maybe, maybe, but I can almost guarantee you, nine times out of ten, they have been thinking about it for a long time.
21:10
SPEAKER_01: Sometimes reinvention is quiet.
21:12
SPEAKER_01: Sometimes it's like, you know what?
21:14
SPEAKER_01: You put it in your mind, you say, you know what, I'm gonna learn that skill.
21:16
SPEAKER_01: I'm gonna learn that skill.
21:17
SPEAKER_01: I see they're bringing that computer software in here.
21:20
SPEAKER_01: I'm gonna learn that before they make us learn it, right?
21:23
SPEAKER_01: Sometimes you can say, you know what, I'm saying what's going on, I'm gonna really start putting some more money to the side just for emergency fund.
21:28
SPEAKER_01: You know, some of you might say, I'm gonna finally go ahead and put this catering service up that I wanted to do.
21:33
SPEAKER_01: Let me go ahead.
21:34
SPEAKER_01: Somebody else might say, Let me finally go ahead and update my resume.
21:36
SPEAKER_01: You know, I see the stuff that's going on at this job, we're not getting overtime.
21:40
SPEAKER_01: I need maybe it's time for me to update my resume and go somewhere where 40 hours a week is all I need, right?
21:45
SPEAKER_01: Some of you might say, you know what, I love this industry, but maybe there's a different company that I can have expansion in.
21:51
unknown: Okay.
21:52
SPEAKER_01: Somebody else might say, you know what, with everything that's going on, it's time for me to cut some of these expenses because we're just making somebody else rich.
21:58
SPEAKER_01: I'm watching all these.
22:00
SPEAKER_01: TV, and I'm not learning enough.
22:01
SPEAKER_01: Let me cut some of these expenses.
22:03
SPEAKER_01: Okay, so that all of those things, family, that's reinvention too.
22:09
SPEAKER_01: See, small doesn't mean insignificant.
22:11
SPEAKER_01: Sometimes one small strategic move changes your entire position six months from now.
22:16
SPEAKER_01: That's the thing that I really want you guys to get.
22:19
SPEAKER_01: Right?
22:20
SPEAKER_01: One small strategic move, just one small one.
22:23
SPEAKER_01: It could change your entire position six months from now, but only if you decide to actually make the move.
22:30
SPEAKER_01: And here's where I have to call us out.
22:32
SPEAKER_01: Because sometimes the problem isn't that we don't have ideas, we have too many ideas.
22:36
SPEAKER_01: We have notebooks full of them, phones full of ideas, canvas full of half-finished graphics, Google Drive looking like an archaeological site, right?
22:43
SPEAKER_01: The problem is execution.
22:45
SPEAKER_01: You've been thinking about creating the guide, the report, the template, the cookbook, starting the channel, the blog, the podcast.
22:51
SPEAKER_01: You've been thinking about it for a long time.
22:52
SPEAKER_01: You was thinking about selling something.
22:54
SPEAKER_01: Some of you already got a community.
22:56
SPEAKER_01: You already got people that's following you.
22:57
SPEAKER_01: They're ready to buy whatever you're selling them.
22:59
SPEAKER_01: Some of you already got people waiting.
23:01
SPEAKER_01: You've been thinking about selling something to your community for a long time.
23:04
SPEAKER_01: Test it out.
23:05
SPEAKER_01: Start it.
23:06
SPEAKER_01: Make it create it.
23:07
SPEAKER_01: And here's another thing: your first version doesn't have to be perfect.
23:12
SPEAKER_01: Your first version doesn't need a huge lunch.
23:15
SPEAKER_01: Simply put it on your Facebook page or start a Facebook page specifically for that.
23:18
SPEAKER_01: Send it to your email list if you have one.
23:20
SPEAKER_01: Mention it on your podcast if you got one.
23:22
SPEAKER_01: Tell the people who already know you.
23:25
SPEAKER_01: Right?
23:25
SPEAKER_01: Test the response.
23:27
SPEAKER_01: Even if it's not them, if you say, I don't have any friends or anything like that.
23:30
SPEAKER_01: Well, put it on social media.
23:32
SPEAKER_01: Start that profile so you can start sharing your stuff.
23:35
SPEAKER_01: Right?
23:35
SPEAKER_01: And then guess what?
23:37
SPEAKER_01: When you test the response, learn it.
23:39
SPEAKER_01: When somebody else wants to, when they check it out and they give you the feedback, improve it.
23:43
SPEAKER_01: And then keep moving.
23:45
SPEAKER_01: See, sometimes we are we're waiting to have the infrastructure of a million-dollar company before we even made our first$20 sale.
23:53
SPEAKER_01: A lot of people they just go to the hugest level first.
23:56
SPEAKER_01: Listen, family, you don't need everything, you just need enough to test the idea, and that starts with the finished product, no matter what it is.
24:05
SPEAKER_01: Now, this is the most important, another most important thing I want you to say.
24:08
SPEAKER_01: I'm I'm going to say to you today, excuse me.
24:10
SPEAKER_01: If you're currently in a stable season, if you're good right now and everything is going good, and you just come across this email or this podcast or this YouTube channel, however, you get this, if things are going good for you at this time, listen to me.
24:23
SPEAKER_01: This is when you should think about building this.
24:26
SPEAKER_01: Build it before you're desperate.
24:28
SPEAKER_01: That's how you really get it.
24:30
SPEAKER_01: Because building while you're scared is harder.
24:33
SPEAKER_01: Building it while you're struggling is harder.
24:36
SPEAKER_01: See, when you got the money rolling in, you think more clearly, right?
24:40
SPEAKER_01: Because while you're worried about money, it's harder.
24:42
SPEAKER_01: You're like, man, I got other stuff I need to be worried about.
24:44
SPEAKER_01: I ain't got time to do this.
24:45
SPEAKER_01: See, making strategic decisions when every decision feels urgent is harder.
24:50
SPEAKER_01: It's harder, family.
24:52
SPEAKER_01: So if things are going well for you right now, good.
24:54
SPEAKER_01: This is the perfect time, right?
24:56
SPEAKER_01: Hey, if you've done all of your kicking and partying and it's about to be winter time where you're at, listen.
25:02
SPEAKER_01: And things are going good for you, listen to me.
25:04
SPEAKER_01: This is a perfect time.
25:06
SPEAKER_01: Even if it's just you learning a new skill, go ahead and learn that new skill.
25:09
SPEAKER_01: By the time next year comes, you're gonna be good.
25:12
SPEAKER_01: You'll be able to apply for whatever that promotion is, change your job, right?
25:16
SPEAKER_01: Create the product now, build the emergency fund now if you in a if you are able.
25:21
SPEAKER_01: Update your resume now.
25:23
SPEAKER_01: Don't wait until something happened.
25:25
SPEAKER_01: Develop the network now.
25:27
SPEAKER_01: Research the career move, the one you're talking about.
25:29
SPEAKER_01: Start researching it now.
25:31
SPEAKER_01: Build the second option before you need the second option.
25:34
SPEAKER_01: That's not fear, family.
25:35
SPEAKER_01: That's preparation.
25:37
SPEAKER_01: Because seasons change, family, and sometimes they change faster than what we expect.
25:43
SPEAKER_01: Now, maybe somebody else is listening to this and saying, Athena, that's great, but I'm already there.
25:46
SPEAKER_01: The job already laid me off.
25:48
SPEAKER_01: The money is already funny, the relationship already ended, the plan failed, A, B, and C.
25:54
SPEAKER_01: I'm already in it.
25:55
SPEAKER_01: Okay, well, hear me out.
25:57
SPEAKER_01: Hear me and hear me well.
25:59
SPEAKER_01: You are not required to solve your entire life this week.
26:03
SPEAKER_01: Okay, I know how it is, guys.
26:04
SPEAKER_01: Listen, it's been so many things going on.
26:07
SPEAKER_01: I had a family member, so everything was cool, and then you know, like they say, things just start when it rains, it pours, right?
26:14
SPEAKER_01: So we already had a family member um that was really he well, he actually was in recovery, and everything was pretty cool, everything was going well, and then I received one of those phone calls that just changed your life.
26:26
SPEAKER_01: Okay, so that happened.
26:28
SPEAKER_01: Then all types of other things started going on where it required for me, I was pulled in so many different directions, and I'm talking about I was up to my eyebrows and decisions and things just going on, and you know what brought me back in just to a more calm state?
26:47
SPEAKER_01: Number one, family, never forget you are not required to solve your whole entire life problems this week.
26:56
SPEAKER_01: Simply find the next move, not the next 20 moves, the next move, and be at peace with that.
27:03
SPEAKER_01: What can you do with what you have?
27:05
SPEAKER_01: What skills do you already possess?
27:06
SPEAKER_01: Is there another company you can apply to for a different role?
27:09
SPEAKER_01: What do you already know?
27:11
SPEAKER_01: What expense can you temporarily change?
27:13
SPEAKER_01: Right?
27:14
SPEAKER_01: What opportunity have you dismissed?
27:16
SPEAKER_01: What knowledge can you package?
27:19
SPEAKER_01: What job could stabilize you while you build?
27:23
SPEAKER_01: What can you create?
27:24
SPEAKER_01: What can you sell or learn?
27:26
SPEAKER_01: Start there.
27:28
SPEAKER_01: Because reinvention is in one giant direction, family.
27:31
SPEAKER_01: It usually is usually a series of smaller decisions that eventually create a completely different life.
27:39
SPEAKER_01: So here's the breakdown, family.
27:41
SPEAKER_01: When season shifts, don't waste all your energy wishing the old season would come back.
27:47
SPEAKER_01: Observe what's changing, analyze what it means, and execute based on the reality you're actually living in.
27:55
SPEAKER_01: Don't become so dependent on one source of income, family, that somebody else's decision controls your entire financial future.
28:02
SPEAKER_01: Love yourself more than that.
28:04
SPEAKER_01: Because I'm gonna tell you something, family.
28:06
SPEAKER_01: I've heard it over and over many times where a person can be the bomb at their job, they're fire at it, they're good at it, they're smoking at their job, and then one manager changes role, or one new manager comes in and everything changes.
28:20
SPEAKER_01: Okay, so don't become so dependent on one source of income and stop dismissing small opportunities because they aren't impressive enough to post online.
28:32
SPEAKER_01: Sometimes a small thing is a thing that keeps you standing long enough to build a big thing, family.
28:37
SPEAKER_01: Small execution beats big imagination every single time.
28:42
SPEAKER_01: So here's a three-action move.
28:44
SPEAKER_01: Number one, run the season audit.
28:46
SPEAKER_01: Ask yourself what has changed in my life, career, finances, industry, or environment that I haven't fully adjusted to yet.
28:53
SPEAKER_01: Don't judge it, just identify it.
28:55
SPEAKER_01: Like what has changed in your life, career, finances, environment, right?
28:59
SPEAKER_01: What has changed?
29:00
SPEAKER_01: Don't judge it, identify it.
29:01
SPEAKER_01: You can't adapt to something you refuse to acknowledge.
29:05
SPEAKER_01: Okay.
29:06
SPEAKER_01: Move number two.
29:09
SPEAKER_01: Identify your single point failure.
29:12
SPEAKER_01: Identify your single point failure.
29:14
SPEAKER_01: Ask yourself if this one income source disappeared tomorrow, what happens to me?
29:19
SPEAKER_01: If that answer scares you, don't panic, build.
29:23
SPEAKER_01: Identify one realistic option you can begin developing, not seven, one.
29:29
SPEAKER_01: One.
29:30
SPEAKER_01: Just identify one.
29:32
SPEAKER_01: It could be, let's say, for instance, if you lost weight and you had a particular set of recipes that you followed, and you follow those recipes by the T.
29:42
SPEAKER_01: You can create a I don't care if it was nothing, but ten recipes, you could create a PDF report of those 10 recipes and tell people about it.
29:53
SPEAKER_01: And people will purchase that PDF.
29:57
SPEAKER_01: Okay.
29:58
SPEAKER_01: So test your idea.
29:59
SPEAKER_01: You don't need a whole bunch of them.
30:00
SPEAKER_01: Just start with one.
30:02
SPEAKER_01: Think about here's your third move.
30:03
SPEAKER_01: Think about something useful you already know.
30:05
SPEAKER_01: Can you turn it into a guide, a template, a report, a checklist, a workbook, a mini training, a resource list?
30:10
SPEAKER_01: Start building a family.
30:12
SPEAKER_01: Don't worry about making it huge, make it useful.
30:14
SPEAKER_01: And here's the other thing: finish it, price it, and put it somewhere where people can buy it.
30:19
SPEAKER_01: Then let the market teach you what to do next, family.
30:22
SPEAKER_01: You can post it on Etsy.
30:23
SPEAKER_01: Family, I see people posting single recipes on Etsy for five and ten dollars, family.
30:28
SPEAKER_01: Single recipes.
30:30
SPEAKER_01: And when I look at their reviews, okay, I'll look at the reviews, and reviews would be like, you know, it's still the same five star or less or whatever.
30:38
SPEAKER_01: But here's the thing: I'll look at the reviews, but the thing that really catches me is how many people bought it, and they have that number right there, too.
30:46
SPEAKER_01: And they'll have something like this.
30:48
SPEAKER_01: One lady was selling a cookie recipe where you can stuff stuff in the cookies.
30:52
SPEAKER_01: Family, she had over 4,700 sales, and she was selling them for the cook.
30:58
SPEAKER_01: The recipes was like$10.
31:00
SPEAKER_01: One of them was like seven.
31:01
SPEAKER_01: Then she had the full book, I believe, for like 20 bucks.
31:03
SPEAKER_01: The cookies look great, but that's what I'm saying, family.
31:06
SPEAKER_01: This is something that she created and it's just working in the background.
31:10
SPEAKER_01: Every time somebody buys it, listen, the the technology part is already set up.
31:15
SPEAKER_01: She don't have to show up for an hour to deliver it, it's automatically delivered.
31:20
SPEAKER_01: So you can put it on Etsy Fiverr, the gum road, all of those things, family.
31:26
SPEAKER_01: It don't have to be something big.
31:28
SPEAKER_01: Okay, so don't waste the hard season, family.
31:30
SPEAKER_01: If you're going through it, I'm telling you, go through it and come out peer's goal.
31:34
SPEAKER_01: Extract the intelligence from it, don't just waste the hard season.
31:37
SPEAKER_01: Learn from it.
31:37
SPEAKER_01: And here's another one, family.
31:40
SPEAKER_01: Small execution beats big imagination any day.
31:44
SPEAKER_01: See, small execution beats big talk.
31:48
SPEAKER_01: People talk real big all the time.
31:50
SPEAKER_01: Big talk, big talk, but they're not doing nothing.
31:52
SPEAKER_01: Family, don't never let somebody tell you that your small execution, consistent execution.
31:56
SPEAKER_01: Don't never don't first of all start with you.
31:58
SPEAKER_01: Don't never downplay your small execution moves because it beats big imagination every day.
32:03
SPEAKER_01: All right.
32:04
SPEAKER_01: Now listen, black sheep.
32:05
SPEAKER_01: If you listen to this and you can feel that you're in a shifting season, this is exactly why I did create the reinvention masterclass, build a plan not a wish list, because reinvention just isn't about changing jobs, family.
32:16
SPEAKER_01: Sometimes you need to rethink the way you're approaching your money, your skills, career, purpose, and the way you're trying to build your life.
32:21
SPEAKER_01: And I don't want you making random moves just because you're frustrated.
32:24
SPEAKER_01: It's time to be intentional, intentional with our energy, with our presence, with the people that we're working for, the people that we're around, the companies that we're shopping with.
32:32
SPEAKER_01: You hear things about lab meat and all these different crazy things.
32:34
SPEAKER_01: Family, it's time for us to be intentional about the moves we're making.
32:37
SPEAKER_01: So if it's if you know it's time for a change or something needs to change in your life, but you're trying to figure out what your next chapter actually looks like, start there.
32:49
SPEAKER_01: The reinvention masterclass is available through the link in the show notes.
32:53
SPEAKER_01: Build a plan, not another wish list.
32:55
SPEAKER_01: Family, it's absolutely free.
32:56
SPEAKER_01: You just simply need to just sign up for it and you have the training instantly.
33:01
SPEAKER_01: Black sheep, pay attention when the season starts changing.
33:04
SPEAKER_01: Don't wait until everything collapses before you give yourself permission to pivot.
33:08
SPEAKER_01: Sometimes the shift starts with one skill, one product, or one decision.
33:12
SPEAKER_01: It doesn't have to look big today.
33:14
SPEAKER_01: It just has to move forward.
33:16
SPEAKER_01: Okay, family?
33:17
SPEAKER_01: Remember, information is everywhere, but execution is rare.
33:22
SPEAKER_01: I'll see you in the next Intel briefing.
33:23
SPEAKER_01: Have a great week.