056: How to Start a Beverage Company | Gnari Hydration
I sat down with Navid, founder and CEO of Gnari Hydration and Gnari Garage, to talk about what it really takes to turn an idea into a product, build a business in an industry you know nothing about, and keep going when the process becomes more expensive, time-consuming, and overwhelming than expected.
Gnari Hydration started with a simple concept: create a different kind of hydration drink using carbonated water, lime, honey, and Himalayan salt without added sugar. But taking something that works at home and turning it into a commercially produced beverage became a much bigger challenge than…
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