Rotorua Rafting Giants Merge | Auckland News

Auckland News Today | 2 Min News | The Daily News Now! · Aug 29, 2026 · 1m

Rotorua’s top three rafting companies are officially merging after a tense, months-long approval battle — a bold move to survive rising costs and industry uncertainty, backed by tourism groups who see it as vital for Rotorua’s adventure tourism future. Initially doubted by the Commerce Commission over anti-competitive risks, the deal gained traction with support from other tourism bodies arguing for resilience in a pressured market. Though narrowly approved — two commissioners voted yes, one still concerned about river control — the merger is now set to reshape how rafting operates in…