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A New Way To Think About Community Engagement · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  talk
• 0:00
  to
• 0:00
  a
• 0:01
  lot
• 0:01
  of
• 0:01
  community
• 0:01
  builders
• 0:02
  about
• 0:02
  how
• 0:02
  to
• 0:03
  increase
• 0:03
  engagement,
• 0:04
  but
• 0:05
  the
• 0:05
  big
• 0:06
  question
• 0:06
  that
• 0:06
  we
• 0:06
  need
• 0:06
  to
• 0:06
  be
• 0:06
  asking
• 0:07
  is
• 0:07
  how
• 0:08
  do
• 0:08
  we
• 0:08
  want
• 0:08
  them
• 0:08
  to
• 0:08
  engage
• 0:09
  and
• 0:09
  what
• 0:09
  does
• 0:10
  meaningful
• 0:10
  engagement
• 0:11
  actually
• 0:11
  look
• 0:11
  like?
• 0:12
  A
• 0:12
  lot
• 0:12
  of
• 0:13
  times
• 0:13
  it's
• 0:13
  such
• 0:13
  a
• 0:13
  vanity
• 0:14
  metric,
• 0:14
  like
• 0:14
  how
• 0:15
  many
• 0:15
  posts
• 0:15
  or
• 0:15
  likes
• 0:15
  or
• 0:15
  comments
• 0:16
  are
• 0:16
  happening
• 0:16
  in
• 0:16
  the
• 0:17
  community?
• 0:17
  Are
• 0:18
  people,
• 0:19
  you
• 0:19
  know,
• 0:19
  engaging
• 0:20
  by
• 0:20
  commenting
• 0:21
  on
• 0:21
  other
• 0:21
  people's
• 0:22
  posts?
• 0:22
  And
• 0:22
  yes,
• 0:22
  this
• 0:22
  stuff
• 0:23
  is
• 0:23
  important,
• 0:23
  but
• 0:23
  we're
• 0:24
  thinking
• 0:24
  about
• 0:24
  it
• 0:24
  the
• 0:24
  wrong
• 0:25
  way.
• 0:25
  It's
• 0:26
  really
• 0:26
  important
• 0:26
  to
• 0:26
  define
• 0:27
  what
• 0:27
  meaningful
• 0:28
  engagement
• 0:28
  actually
• 0:29
  looks
• 0:29
  like.
• 0:30
  Here's
• 0:30
  some
• 0:30
  examples.
• 0:31
  Like
• 0:31
  maybe
• 0:32
  meaningful
• 0:32
  engagement
• 0:33
  means
• 0:33
  joining
• 0:34
  a
• 0:34
  mini
• 0:34
  mastermind
• 0:35
  and
• 0:35
  actually
• 0:35
  taking
• 0:35
  part
• 0:36
  in
• 0:36
  some
• 0:36
  of
• 0:36
  the
• 0:36
  community
• 0:37
  features
• 0:37
  you
• 0:37
  offer.
• 0:38
  Or
• 0:38
  maybe
• 0:38
  it's
• 0:39
  just
• 0:39
  connecting
• 0:39
  with
• 0:39
  other
• 0:40
  members
• 0:40
  and
• 0:40
  it's.
• 0:40
  It's
• 0:41
  that
• 0:41
  simple.
• 0:42
  Maybe
• 0:42
  meaningful
• 0:43
  engagement
• 0:43
  looks
• 0:43
  like
• 0:44
  sharing
• 0:44
  their
• 0:44
  projects
• 0:45
  for
• 0:45
  feedback
• 0:46
  or
• 0:46
  like
• 0:47
  sharing
• 0:47
  results.
• 0:48
  There's
• 0:48
  lots
• 0:49
  of
• 0:49
  different
• 0:49
  ways
• 0:50
  that
• 0:50
  people
• 0:50
  can
• 0:50
  engage
• 0:51
  in
• 0:51
  a
• 0:52
  program,
• 0:52
  membership
• 0:53
  or
• 0:53
  community
• 0:53
  experience.
• 0:54
  And
• 0:54
  what
• 0:55
  people
• 0:55
  really
• 0:55
  miss
• 0:56
  out
• 0:56
  on
• 0:56
  is
• 0:57
  defining
• 0:58
  what,
• 0:58
  what
• 0:58
  the
• 0:59
  desired
• 0:59
  behavior
• 1:00
  is.
• 1:00
  And
• 1:00
  I
• 1:00
  talk
• 1:01
  about
• 1:01
  this
• 1:01
  a
• 1:01
  lot,
• 1:01
  right?
• 1:01
  Like
• 1:02
  how
• 1:02
  do
• 1:03
  we
• 1:03
  model
• 1:03
  the
• 1:03
  behavior
• 1:04
  that
• 1:04
  we
• 1:04
  desire
• 1:04
  for
• 1:04
  our
• 1:05
  communities?
• 1:05
  That's
• 1:05
  how
• 1:05
  we
• 1:06
  can
• 1:06
  drive
• 1:06
  more
• 1:06
  engagement,
• 1:07
  by
• 1:07
  modeling
• 1:07
  that
• 1:07
  behavior.
• 1:08
  But
• 1:08
  that
• 1:09
  isn't
• 1:09
  the
• 1:09
  only
• 1:09
  way
• 1:10
  to
• 1:10
  increase
• 1:10
  engagement.
• 1:11
  We
• 1:11
  need
• 1:12
  to
• 1:12
  ask
• 1:12
  ourselves,
• 1:12
  how
• 1:13
  can
• 1:13
  we
• 1:13
  make
• 1:13
  it
• 1:13
  really
• 1:13
  easy?
• 1:14
  And
• 1:14
  how
• 1:15
  can
• 1:15
  we
• 1:15
  facilitate
• 1:15
  that
• 1:16
  exchange
• 1:16
  for
• 1:16
  them
• 1:17
  to
• 1:17
  engage
• 1:17
  the
• 1:17
  way
• 1:17
  we
• 1:17
  want
• 1:18
  them
• 1:18
  to
• 1:18
  engage?
• 1:19
  Everything
• 1:19
  is
• 1:20
  a
• 1:20
  flywheel.
• 1:21
  So
• 1:21
  in
• 1:21
  order
• 1:21
  to
• 1:21
  get
• 1:22
  people
• 1:22
  to
• 1:22
  engage
• 1:23
  the
• 1:23
  way
• 1:23
  we
• 1:23
  want
• 1:23
  them
• 1:23
  to,
• 1:24
  then
• 1:24
  we
• 1:24
  can
• 1:24
  design
• 1:25
  flywheels
• 1:25
  to
• 1:26
  make
• 1:26
  that
• 1:26
  happen
• 1:26
  with
• 1:26
  our
• 1:27
  programming.
• 1:28
  So
• 1:28
  programming
• 1:29
  is
• 1:29
  actually
• 1:29
  the
• 1:29
  number
• 1:30
  one
• 1:30
  way
• 1:30
  we
• 1:30
  can
• 1:31
  actually
• 1:31
  drive
• 1:31
  them
• 1:31
  to
• 1:32
  those
• 1:32
  results,
• 1:32
  drive
• 1:33
  them
• 1:33
  to
• 1:33
  share,
• 1:34
  to
• 1:34
  comment,
• 1:34
  to
• 1:34
  do
• 1:34
  the
• 1:34
  things
• 1:35
  that
• 1:35
  we
• 1:35
  want
• 1:35
  to
• 1:35
  do.
• 1:35
  We
• 1:36
  have
• 1:36
  to
• 1:36
  tell
• 1:36
  them
• 1:37
  to
• 1:37
  do
• 1:37
  the
• 1:37
  thing
• 1:37
  as
• 1:38
  part
• 1:38
  of
• 1:38
  a
• 1:38
  loop
• 1:39
  that
• 1:39
  they're
• 1:39
  already
• 1:39
  in.
• 1:40
  So
• 1:40
  I
• 1:40
  know
• 1:40
  this
• 1:40
  is
• 1:41
  kind
• 1:41
  of
• 1:41
  philosophical
• 1:42
  right
• 1:42
  now,
• 1:43
  so
• 1:43
  let
• 1:43
  me
• 1:43
  give
• 1:43
  you
• 1:44
  a
• 1:44
  really
• 1:44
  solid
• 1:45
  example.
• 1:46
  So
• 1:46
  in
• 1:47
  Jay
• 1:47
  Clouse's
• 1:47
  community
• 1:48
  the
• 1:48
  Lab,
• 1:48
  I've
• 1:48
  talked
• 1:49
  about
• 1:49
  it
• 1:49
  plenty
• 1:49
  of
• 1:49
  times
• 1:50
  in
• 1:50
  lots
• 1:50
  of
• 1:50
  my
• 1:50
  content.
• 1:50
  Everybody
• 1:51
  knows
• 1:51
  that
• 1:52
  I
• 1:52
  love
• 1:52
  the
• 1:52
  community.
• 1:53
  I
• 1:54
  am
• 1:54
  one
• 1:54
  of
• 1:55
  the
• 1:55
  small
• 1:55
  group
• 1:55
  mastermind
• 1:56
  facilitators.
• 1:57
  So
• 1:57
  something
• 1:57
  Jay
• 1:57
  added
• 1:58
  this
• 1:58
  year
• 1:58
  is
• 1:59
  the
• 1:59
  that
• 1:59
  he's
• 1:59
  grouping
• 2:00
  people
• 2:00
  into
• 2:00
  masterminds.
• 2:01
  He's
• 2:01
  doing
• 2:01
  this
• 2:02
  enrollment
• 2:03
  period
• 2:03
  a
• 2:03
  couple
• 2:03
  times
• 2:04
  a
• 2:04
  year.
• 2:04
  And
• 2:05
  I
• 2:05
  have
• 2:05
  a
• 2:05
  group
• 2:05
  where
• 2:06
  a
• 2:06
  bunch
• 2:07
  of
• 2:07
  membership
• 2:08
  creators,
• 2:08
  so
• 2:09
  we
• 2:09
  call
• 2:09
  it
• 2:09
  our
• 2:09
  membership
• 2:09
  mastermind.
• 2:10
  And
• 2:11
  I
• 2:11
  facilitate
• 2:12
  our
• 2:12
  group.
• 2:12
  So
• 2:12
  he
• 2:12
  asks
• 2:13
  people,
• 2:13
  members
• 2:14
  in
• 2:14
  the
• 2:14
  community
• 2:14
  to
• 2:15
  step
• 2:15
  up
• 2:15
  as
• 2:15
  facilitators
• 2:16
  and
• 2:16
  for
• 2:16
  somebody
• 2:16
  to
• 2:17
  volunteer
• 2:17
  to
• 2:17
  be
• 2:17
  a
• 2:17
  facilitator
• 2:18
  when,
• 2:19
  when
• 2:20
  he's
• 2:20
  organizing
• 2:20
  these
• 2:20
  groups
• 2:21
  So
• 2:22
  I
• 2:22
  am
• 2:22
  one
• 2:22
  of
• 2:22
  those
• 2:22
  facilitators.
• 2:23
  And
• 2:23
  yesterday
• 2:24
  I
• 2:24
  ran
• 2:25
  our
• 2:25
  session
• 2:25
  a
• 2:25
  little
• 2:26
  bit
• 2:26
  different
• 2:26
  than
• 2:26
  usual.
• 2:27
  So
• 2:27
  typically
• 2:27
  we
• 2:28
  mostly
• 2:28
  do
• 2:28
  hot
• 2:29
  seat
• 2:29
  sessions.
• 2:29
  So
• 2:30
  we
• 2:30
  all
• 2:30
  go
• 2:30
  around
• 2:30
  and
• 2:30
  give
• 2:31
  an
• 2:31
  upd
• 2:31
  and
• 2:31
  then
• 2:31
  somebody's
• 2:32
  on
• 2:32
  the
• 2:32
  hot
• 2:32
  seat
• 2:32
  that
• 2:32
  day.
• 2:33
  In
• 2:33
  yesterday's
• 2:34
  session,
• 2:34
  we
• 2:35
  did
• 2:35
  a
• 2:35
  Q4
• 2:37
  goals
• 2:37
  and
• 2:37
  experiment
• 2:39
  sessions.
• 2:39
  So
• 2:40
  everybody
• 2:40
  talked
• 2:40
  about
• 2:40
  what
• 2:40
  their
• 2:41
  goals
• 2:41
  are
• 2:41
  for
• 2:41
  the
• 2:41
  rest
• 2:41
  of
• 2:42
  the
• 2:42
  year
• 2:42
  in
• 2:42
  regards
• 2:42
  to
• 2:43
  their
• 2:43
  membership
• 2:44
  growth
• 2:44
  or
• 2:44
  engagement
• 2:44
  or
• 2:45
  retention
• 2:45
  or
• 2:45
  whatever
• 2:45
  they're
• 2:45
  focused
• 2:46
  on,
• 2:46
  and
• 2:46
  then
• 2:47
  designing
• 2:47
  experiments
• 2:48
  that
• 2:48
  they
• 2:48
  could
• 2:48
  run
• 2:48
  to
• 2:49
  basically
• 2:49
  improve
• 2:50
  that
• 2:50
  metric.
• 2:51
  Now,
• 2:51
  the
• 2:51
  reason
• 2:52
  I
• 2:52
  designed
• 2:52
  this,
• 2:52
  and
• 2:53
  it's
• 2:53
  funny,
• 2:53
  I
• 2:53
  like
• 2:53
  texted
• 2:54
  Jay
• 2:54
  and
• 2:54
  I
• 2:54
  was
• 2:54
  like,
• 2:54
  hey,
• 2:55
  I
• 2:55
  have
• 2:55
  this
• 2:55
  idea,
• 2:55
  I'm
• 2:56
  going
• 2:56
  to
• 2:56
  test
• 2:56
  it
• 2:56
  in
• 2:56
  my
• 2:56
  Mastermind,
• 2:57
  but
• 2:57
  I
• 2:57
  think
• 2:57
  this
• 2:57
  could
• 2:57
  be
• 2:58
  a
• 2:58
  really
• 2:58
  cool
• 2:58
  community
• 2:58
  event
• 2:58
  for
• 2:59
  you.
• 2:59
  So
• 2:59
  we
• 2:59
  talked
• 2:59
  about
• 3:00
  that.
• 3:00
  And
• 3:00
  the
• 3:00
  reason
• 3:02
  is
• 3:02
  because
• 3:03
  the
• 3:03
  programming
• 3:04
  itself
• 3:04
  is
• 3:05
  driving
• 3:05
  toward
• 3:05
  the
• 3:06
  result
• 3:06
  the
• 3:06
  community's
• 3:07
  offering.
• 3:07
  So
• 3:08
  the
• 3:08
  whole
• 3:08
  premise
• 3:08
  of
• 3:08
  Jay's
• 3:09
  community
• 3:09
  is
• 3:10
  that
• 3:10
  it's
• 3:10
  for
• 3:11
  pro
• 3:11
  creators
• 3:12
  to
• 3:13
  share
• 3:13
  their
• 3:14
  experiments,
• 3:14
  share
• 3:15
  their
• 3:15
  results,
• 3:15
  and
• 3:15
  basically
• 3:16
  share
• 3:16
  their
• 3:16
  notes
• 3:16
  of
• 3:16
  what's
• 3:17
  working
• 3:17
  in
• 3:17
  their
• 3:17
  businesses
• 3:18
  and
• 3:18
  what
• 3:18
  they're
• 3:18
  trying.
• 3:19
  And
• 3:19
  so
• 3:19
  he
• 3:19
  has
• 3:20
  this
• 3:20
  area
• 3:20
  in
• 3:20
  the
• 3:21
  community
• 3:21
  called
• 3:21
  Share
• 3:22
  youe
• 3:22
  Experiments
• 3:22
  where
• 3:22
  people
• 3:23
  would
• 3:23
  post
• 3:23
  their
• 3:24
  goal,
• 3:24
  their
• 3:24
  hypothesis,
• 3:25
  the
• 3:25
  experiment
• 3:26
  they
• 3:26
  run,
• 3:26
  and
• 3:26
  the
• 3:26
  result.
• 3:27
  And
• 3:27
  so
• 3:27
  once
• 3:28
  you've
• 3:28
  run
• 3:28
  an
• 3:28
  experiment,
• 3:29
  then
• 3:29
  you
• 3:30
  would
• 3:30
  share
• 3:30
  out
• 3:30
  what
• 3:30
  the
• 3:31
  results
• 3:31
  of
• 3:31
  that
• 3:31
  experiment
• 3:32
  were.
• 3:32
  So
• 3:33
  I'm
• 3:33
  like,
• 3:33
  well,
• 3:34
  if
• 3:34
  we
• 3:34
  want
• 3:34
  people
• 3:35
  to
• 3:35
  actually
• 3:35
  share
• 3:35
  more
• 3:36
  of
• 3:36
  those,
• 3:36
  which
• 3:36
  he's
• 3:36
  always
• 3:37
  looking
• 3:37
  for,
• 3:37
  like,
• 3:37
  how
• 3:37
  do
• 3:37
  I
• 3:38
  get
• 3:38
  more
• 3:38
  people
• 3:38
  sharing
• 3:38
  these
• 3:39
  things?
• 3:39
  And
• 3:39
  he's
• 3:40
  done
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  work
• 3:40
  through
• 3:41
  social
• 3:41
  currency,
• 3:42
  like
• 3:42
  getting
• 3:42
  people
• 3:43
  giving
• 3:43
  people
• 3:43
  badges,
• 3:44
  like
• 3:45
  doing
• 3:45
  rewards,
• 3:46
  like
• 3:46
  that
• 3:46
  kind
• 3:46
  of
• 3:46
  thing,
• 3:47
  which
• 3:47
  is
• 3:48
  awesome.
• 3:48
  But
• 3:48
  there's
• 3:48
  also
• 3:49
  the
• 3:50
  creating
• 3:50
  the
• 3:51
  environment
• 3:52
  for
• 3:52
  people
• 3:53
  to
• 3:53
  actually
• 3:54
  do
• 3:54
  the
• 3:54
  thing
• 3:55
  so
• 3:55
  that
• 3:55
  they
• 3:55
  can
• 3:55
  share
• 3:55
  the
• 3:55
  results.
• 3:56
  So
• 3:56
  my
• 3:57
  hypothesis
• 3:57
  is
• 3:58
  that
• 3:58
  by
• 3:58
  in
• 3:59
  Mastermind
• 3:59
  group,
• 4:00
  having
• 4:00
  people
• 4:01
  write
• 4:01
  their
• 4:02
  goals,
• 4:02
  do
• 4:03
  their
• 4:03
  hypothesis
• 4:04
  form
• 4:04
  an
• 4:04
  experiment,
• 4:05
  so
• 4:05
  they're
• 4:05
  planning
• 4:05
  it
• 4:06
  out
• 4:06
  that
• 4:06
  way,
• 4:07
  then
• 4:07
  if
• 4:07
  they
• 4:08
  do
• 4:08
  this
• 4:09
  experiment,
• 4:09
  then
• 4:09
  they're
• 4:09
  going
• 4:09
  to
• 4:10
  have
• 4:10
  results
• 4:10
  that
• 4:10
  they
• 4:11
  can
• 4:11
  go
• 4:11
  share
• 4:11
  in
• 4:12
  the
• 4:12
  community
• 4:12
  with
• 4:12
  the
• 4:12
  broader
• 4:13
  community
• 4:13
  saying
• 4:13
  like,
• 4:13
  hey,
• 4:14
  I
• 4:14
  ran
• 4:14
  this
• 4:14
  experiment
• 4:14
  and
• 4:15
  this
• 4:15
  is
• 4:15
  how
• 4:15
  it
• 4:15
  worked
• 4:15
  and
• 4:15
  these
• 4:16
  were
• 4:16
  the
• 4:16
  results.
• 4:17
  So
• 4:17
  just
• 4:18
  to
• 4:18
  recap,
• 4:18
  this
• 4:18
  is
• 4:18
  an
• 4:19
  example
• 4:19
  of
• 4:19
  a
• 4:19
  flywheel
• 4:20
  where
• 4:21
  the
• 4:21
  result
• 4:22
  is
• 4:22
  the
• 4:23
  desired
• 4:23
  result.
• 4:23
  The
• 4:24
  goal
• 4:24
  is
• 4:24
  we
• 4:24
  want
• 4:25
  more
• 4:25
  people
• 4:25
  sharing
• 4:26
  their
• 4:26
  experiments
• 4:27
  and
• 4:27
  their
• 4:27
  results
• 4:28
  with
• 4:28
  the
• 4:29
  broader
• 4:29
  community
• 4:29
  in
• 4:30
  this
• 4:30
  community
• 4:30
  space.
• 4:31
  Okay,
• 4:31
  well,
• 4:32
  if
• 4:32
  we
• 4:32
  want
• 4:32
  more
• 4:32
  people
• 4:32
  to
• 4:33
  do
• 4:33
  this.
• 4:33
  And
• 4:33
  the
• 4:34
  whole
• 4:34
  premise
• 4:34
  of
• 4:34
  this
• 4:35
  is
• 4:35
  that
• 4:35
  they
• 4:35
  have
• 4:35
  to
• 4:36
  think
• 4:37
  about
• 4:37
  it
• 4:37
  from
• 4:37
  the
• 4:37
  standpoint
• 4:38
  of
• 4:38
  setting
• 4:38
  a
• 4:38
  goal,
• 4:39
  a
• 4:39
  hypothesis,
• 4:40
  and
• 4:40
  forming
• 4:41
  an
• 4:41
  Experiment,
• 4:42
  then
• 4:42
  what
• 4:42
  if
• 4:42
  we
• 4:43
  ran
• 4:43
  a
• 4:43
  session
• 4:44
  where
• 4:44
  people
• 4:44
  set
• 4:45
  these
• 4:46
  so
• 4:46
  then
• 4:46
  they
• 4:46
  were
• 4:46
  more
• 4:47
  likely
• 4:47
  to
• 4:47
  then
• 4:47
  go
• 4:48
  and
• 4:48
  share
• 4:48
  that
• 4:48
  result
• 4:49
  with
• 4:49
  the
• 4:49
  community.
• 4:50
  We're
• 4:50
  creating
• 4:51
  the
• 4:51
  environment,
• 4:52
  the
• 4:52
  programming
• 4:53
  to
• 4:54
  facilitate
• 4:55
  that
• 4:56
  objective
• 4:57
  so
• 4:57
  that
• 4:57
  then
• 4:57
  they
• 4:58
  have
• 4:58
  the
• 4:58
  results
• 4:58
  that
• 4:58
  they
• 4:58
  can
• 4:58
  go
• 4:59
  share.
• 4:59
  So
• 4:59
  this
• 4:59
  is
• 5:00
  a
• 5:00
  flywheel
• 5:00
  that
• 5:00
  we're
• 5:01
  creating.
• 5:02
  Let's
• 5:02
  talk
• 5:02
  about
• 5:02
  another
• 5:03
  example.
• 5:03
  So
• 5:04
  in
• 5:04
  the
• 5:04
  funnel
• 5:04
  method,
• 5:05
  my
• 5:05
  friend
• 5:05
  Cheyenne
• 5:06
  Buttrey's
• 5:06
  program
• 5:07
  where
• 5:07
  she
• 5:07
  helps
• 5:08
  people
• 5:08
  improve
• 5:08
  or
• 5:09
  build
• 5:09
  out
• 5:09
  their
• 5:09
  funnels
• 5:10
  in
• 5:10
  their
• 5:10
  online
• 5:10
  business,
• 5:12
  she
• 5:12
  wants
• 5:12
  people
• 5:12
  to
• 5:13
  do
• 5:13
  a
• 5:13
  couple
• 5:13
  of
• 5:14
  things.
• 5:14
  One
• 5:14
  is
• 5:15
  as
• 5:15
  far
• 5:15
  as
• 5:15
  meaningful
• 5:16
  engagement
• 5:16
  goes,
• 5:17
  she
• 5:17
  wants
• 5:18
  people
• 5:18
  to
• 5:18
  measure
• 5:19
  each
• 5:19
  part
• 5:19
  of
• 5:19
  their
• 5:19
  funnel
• 5:20
  and
• 5:20
  see
• 5:20
  what's
• 5:20
  working
• 5:21
  and
• 5:21
  what's
• 5:21
  not
• 5:21
  and
• 5:21
  identify
• 5:22
  their
• 5:22
  leaky
• 5:22
  buckets.
• 5:23
  So
• 5:23
  for
• 5:23
  example,
• 5:24
  if
• 5:25
  people
• 5:25
  are
• 5:26
  getting
• 5:26
  lots
• 5:26
  of
• 5:26
  downloads
• 5:27
  on
• 5:27
  their
• 5:27
  freebie,
• 5:27
  but
• 5:28
  then
• 5:28
  they're
• 5:28
  not
• 5:28
  converting
• 5:29
  from
• 5:30
  the
• 5:30
  sales
• 5:31
  email
• 5:31
  sequence
• 5:31
  that
• 5:31
  comes
• 5:31
  after
• 5:32
  the
• 5:32
  freebie
• 5:32
  into
• 5:32
  the
• 5:33
  product,
• 5:33
  then
• 5:33
  there
• 5:33
  could
• 5:34
  be
• 5:34
  improvements
• 5:34
  in
• 5:35
  a
• 5:35
  couple
• 5:35
  of
• 5:35
  different
• 5:35
  things,
• 5:36
  but
• 5:36
  especially
• 5:36
  that
• 5:36
  email
• 5:37
  sequence
• 5:37
  that's
• 5:37
  coming
• 5:38
  after
• 5:38
  the
• 5:38
  freebie.
• 5:39
  So
• 5:39
  that
• 5:40
  is
• 5:40
  a
• 5:40
  leaky
• 5:40
  bucket
• 5:40
  and
• 5:41
  something
• 5:41
  that
• 5:41
  they
• 5:41
  can
• 5:41
  improve.
• 5:41
  So
• 5:42
  first
• 5:42
  of
• 5:42
  all
• 5:42
  she
• 5:42
  wants
• 5:42
  people
• 5:43
  identifying
• 5:43
  that.
• 5:44
  Then
• 5:44
  okay,
• 5:44
  they're
• 5:45
  able
• 5:45
  to
• 5:45
  identify
• 5:45
  that.
• 5:46
  She
• 5:46
  wants
• 5:46
  them
• 5:46
  to
• 5:47
  then
• 5:47
  update
• 5:48
  that
• 5:48
  sequence.
• 5:48
  So
• 5:49
  let's
• 5:49
  say
• 5:50
  she,
• 5:50
  they
• 5:50
  use
• 5:51
  her
• 5:51
  templates
• 5:52
  to
• 5:52
  update
• 5:52
  the
• 5:53
  post
• 5:53
  freebie
• 5:53
  sales
• 5:54
  sequence
• 5:55
  and
• 5:55
  they
• 5:55
  edit
• 5:56
  it,
• 5:56
  they
• 5:56
  write
• 5:56
  the
• 5:56
  copy
• 5:57
  and
• 5:57
  they
• 5:57
  share
• 5:57
  that
• 5:58
  in
• 5:58
  the
• 5:58
  community.
• 5:58
  So
• 5:58
  this
• 5:59
  is
• 5:59
  the
• 5:59
  first
• 5:59
  point
• 5:59
  of
• 5:59
  engagement.
• 6:00
  She
• 6:00
  wants
• 6:00
  them
• 6:00
  to
• 6:00
  share
• 6:01
  their
• 6:01
  updated
• 6:01
  copy
• 6:02
  for
• 6:02
  feedback
• 6:03
  in
• 6:03
  the
• 6:03
  community.
• 6:04
  Cheyenne
• 6:05
  does
• 6:05
  her
• 6:05
  thing
• 6:05
  to
• 6:06
  copy
• 6:06
  edit
• 6:06
  that
• 6:06
  freebie,
• 6:07
  gives
• 6:07
  it
• 6:07
  back
• 6:08
  to
• 6:08
  them,
• 6:08
  then
• 6:08
  they
• 6:08
  update
• 6:09
  that
• 6:09
  leaky
• 6:10
  bucket
• 6:10
  and
• 6:10
  then
• 6:10
  they're
• 6:11
  going
• 6:11
  to
• 6:11
  measure
• 6:11
  it
• 6:11
  again.
• 6:11
  And
• 6:12
  then
• 6:12
  the
• 6:12
  next
• 6:12
  point
• 6:12
  of
• 6:12
  engagement
• 6:13
  she
• 6:13
  wants
• 6:13
  is
• 6:13
  for
• 6:14
  people
• 6:14
  to
• 6:14
  share
• 6:14
  their
• 6:14
  results.
• 6:15
  Hey,
• 6:15
  this
• 6:15
  improved
• 6:16
  sales
• 6:16
  by
• 6:17
  X
• 6:17
  percent
• 6:17
  or
• 6:17
  this,
• 6:18
  we've
• 6:18
  been
• 6:18
  enabled
• 6:19
  to
• 6:19
  improve
• 6:19
  this
• 6:19
  margin
• 6:19
  or
• 6:20
  this
• 6:20
  conversion,
• 6:22
  conversion
• 6:22
  rate
• 6:23
  or
• 6:23
  whatever
• 6:24
  the
• 6:24
  leaky
• 6:24
  bucket
• 6:25
  is,
• 6:25
  she
• 6:25
  wants
• 6:25
  to
• 6:25
  them
• 6:26
  to
• 6:26
  be
• 6:26
  sharing
• 6:26
  out
• 6:26
  their
• 6:27
  results
• 6:27
  and
• 6:28
  over
• 6:28
  time,
• 6:28
  like
• 6:29
  her
• 6:29
  goal
• 6:29
  is
• 6:29
  to
• 6:29
  help
• 6:29
  them
• 6:30
  improve
• 6:30
  their
• 6:30
  funnel
• 6:30
  so
• 6:30
  that
• 6:30
  they
• 6:31
  make
• 6:31
  more
• 6:31
  money,
• 6:31
  so
• 6:31
  that
• 6:31
  they
• 6:32
  get
• 6:32
  great
• 6:32
  ROI
• 6:33
  from
• 6:33
  their
• 6:33
  experience
• 6:33
  being
• 6:34
  in
• 6:34
  this
• 6:34
  community,
• 6:35
  but
• 6:35
  more
• 6:35
  importantly
• 6:36
  like
• 6:36
  share
• 6:37
  their
• 6:37
  progress
• 6:37
  along
• 6:37
  the
• 6:38
  way,
• 6:38
  which
• 6:38
  is
• 6:38
  an
• 6:38
  awesome
• 6:39
  benefit
• 6:39
  for
• 6:39
  other
• 6:39
  members
• 6:40
  to
• 6:40
  see
• 6:40
  as
• 6:40
  well.
• 6:41
  So
• 6:41
  because
• 6:41
  Cheyenne
• 6:42
  has
• 6:42
  this
• 6:42
  incredible
• 6:43
  sort
• 6:43
  of
• 6:43
  backbone
• 6:44
  curriculum
• 6:45
  to
• 6:45
  her
• 6:45
  program
• 6:46
  that
• 6:46
  allows
• 6:46
  people
• 6:46
  to
• 6:46
  go
• 6:47
  through
• 6:47
  each
• 6:47
  step,
• 6:47
  update
• 6:48
  their
• 6:48
  leaky
• 6:49
  buckets
• 6:49
  in
• 6:49
  their
• 6:49
  funnel
• 6:49
  and
• 6:50
  then
• 6:50
  is
• 6:50
  constantly
• 6:51
  pointing
• 6:51
  them
• 6:51
  to
• 6:52
  then
• 6:52
  go
• 6:53
  share
• 6:53
  their
• 6:53
  templates,
• 6:54
  their,
• 6:54
  their
• 6:55
  working
• 6:55
  materials
• 6:56
  for
• 6:56
  feedback,
• 6:57
  she's
• 6:57
  constantly
• 6:58
  having
• 6:58
  them
• 6:59
  do
• 6:59
  these
• 6:59
  feedback
• 6:59
  loops
• 7:00
  in
• 7:00
  the
• 7:00
  public
• 7:00
  community.
• 7:01
  Then
• 7:02
  that's
• 7:02
  going
• 7:02
  to
• 7:02
  keep
• 7:03
  in
• 7:03
  driving
• 7:03
  More
• 7:04
  engagement
• 7:04
  over
• 7:05
  time
• 7:05
  with
• 7:05
  all
• 7:05
  of
• 7:05
  the
• 7:05
  different
• 7:06
  members
• 7:06
  sharing
• 7:07
  their
• 7:07
  posts
• 7:07
  for
• 7:07
  feedback.
• 7:08
  So
• 7:08
  the
• 7:09
  curriculum
• 7:09
  itself
• 7:10
  is
• 7:10
  driving
• 7:11
  the
• 7:12
  engagement
• 7:13
  that
• 7:13
  she
• 7:13
  wants.
• 7:14
  And
• 7:14
  then
• 7:15
  in
• 7:15
  addition
• 7:15
  to
• 7:15
  the
• 7:16
  on
• 7:16
  demand
• 7:17
  curriculum,
• 7:17
  there's
• 7:18
  also
• 7:18
  live
• 7:18
  calls
• 7:19
  where
• 7:19
  people
• 7:19
  can
• 7:19
  come,
• 7:19
  ask
• 7:20
  questions,
• 7:20
  get
• 7:20
  unblocked,
• 7:21
  that
• 7:21
  helps
• 7:21
  them
• 7:21
  move
• 7:22
  forward.
• 7:22
  And
• 7:22
  she
• 7:22
  can
• 7:23
  say
• 7:23
  things
• 7:23
  like,
• 7:23
  okay,
• 7:24
  now
• 7:24
  I
• 7:24
  want
• 7:25
  you
• 7:25
  to
• 7:25
  go
• 7:25
  and
• 7:25
  do
• 7:26
  this
• 7:26
  activity
• 7:26
  or
• 7:26
  work
• 7:27
  through
• 7:27
  this
• 7:27
  template,
• 7:27
  or
• 7:28
  work
• 7:28
  on
• 7:28
  this
• 7:28
  thing
• 7:28
  and
• 7:28
  share
• 7:28
  it
• 7:29
  in
• 7:29
  the
• 7:29
  community.
• 7:29
  So
• 7:29
  she's
• 7:30
  constantly
• 7:30
  pushing
• 7:31
  them
• 7:31
  to
• 7:31
  do
• 7:32
  something
• 7:32
  to
• 7:33
  execute
• 7:33
  on
• 7:33
  some
• 7:34
  edits
• 7:35
  that
• 7:35
  they
• 7:35
  need
• 7:35
  to
• 7:35
  do
• 7:35
  and
• 7:36
  then
• 7:36
  share
• 7:36
  that
• 7:36
  for
• 7:37
  feedback.
• 7:37
  So
• 7:38
  she's
• 7:38
  constantly
• 7:38
  increasing
• 7:39
  engagement
• 7:39
  of
• 7:39
  those
• 7:40
  feedback
• 7:40
  loops
• 7:41
  through
• 7:41
  her
• 7:41
  programming
• 7:42
  and
• 7:42
  through
• 7:42
  her
• 7:42
  curriculum.
• 7:43
  So
• 7:44
  what
• 7:44
  I
• 7:44
  want
• 7:44
  you
• 7:44
  to
• 7:44
  do
• 7:44
  here,
• 7:45
  the
• 7:45
  next
• 7:45
  time
• 7:45
  you're
• 7:45
  thinking
• 7:46
  like,
• 7:46
  how
• 7:46
  can
• 7:46
  I
• 7:46
  get
• 7:47
  more
• 7:47
  engagement?
• 7:47
  Is
• 7:48
  think
• 7:48
  about
• 7:48
  it
• 7:48
  a
• 7:48
  little
• 7:48
  bit
• 7:49
  differently.
• 7:49
  What
• 7:50
  does
• 7:50
  meaningful
• 7:50
  engagement
• 7:51
  look
• 7:51
  like?
• 7:51
  Actually
• 7:52
  write
• 7:52
  down
• 7:53
  a
• 7:53
  few
• 7:53
  things.
• 7:53
  Like
• 7:53
  what?
• 7:54
  Maybe
• 7:54
  there's
• 7:54
  two
• 7:55
  or
• 7:55
  three
• 7:55
  things
• 7:55
  that
• 7:56
  you
• 7:56
  really
• 7:56
  want
• 7:56
  people
• 7:56
  to
• 7:57
  do
• 7:57
  in
• 7:57
  the
• 7:57
  community.
• 7:58
  And
• 7:58
  then
• 7:58
  ask
• 7:58
  yourself,
• 7:59
  number
• 7:59
  one,
• 7:59
  like,
• 8:00
  where
• 8:00
  are
• 8:00
  you
• 8:00
  telling
• 8:00
  them
• 8:01
  to
• 8:01
  do
• 8:01
  this
• 8:01
  thing?
• 8:01
  Because
• 8:02
  we
• 8:02
  need
• 8:02
  to
• 8:02
  set
• 8:02
  expectations
• 8:03
  for
• 8:03
  people
• 8:03
  to
• 8:03
  actually
• 8:04
  do
• 8:04
  it.
• 8:04
  And
• 8:05
  number
• 8:05
  two,
• 8:05
  are
• 8:05
  you
• 8:05
  creating
• 8:05
  an
• 8:06
  environment
• 8:06
  for
• 8:07
  it
• 8:07
  to
• 8:07
  be
• 8:07
  easy
• 8:08
  for
• 8:08
  them
• 8:08
  to
• 8:09
  encourage
• 8:09
  this
• 8:10
  behavior
• 8:10
  and
• 8:11
  give
• 8:11
  them
• 8:11
  direction
• 8:12
  to
• 8:12
  do
• 8:12
  the
• 8:12
  thing?
• 8:13
  Are
• 8:13
  you
• 8:13
  doing
• 8:13
  the
• 8:14
  live
• 8:14
  event
• 8:14
  to
• 8:15
  set
• 8:15
  goals
• 8:15
  and
• 8:15
  experiments
• 8:16
  so
• 8:16
  that
• 8:16
  they
• 8:16
  actually
• 8:17
  share
• 8:17
  results
• 8:17
  from
• 8:17
  that
• 8:18
  experiment?
• 8:18
  Do
• 8:19
  you
• 8:19
  have
• 8:19
  the
• 8:19
  curriculum
• 8:20
  where
• 8:20
  you're
• 8:20
  saying
• 8:20
  like,
• 8:20
  hey,
• 8:21
  now
• 8:21
  that
• 8:21
  you've
• 8:21
  filled
• 8:21
  out
• 8:22
  this
• 8:22
  template,
• 8:22
  go
• 8:22
  and
• 8:22
  share
• 8:23
  it
• 8:23
  here
• 8:23
  so
• 8:23
  that
• 8:23
  you
• 8:23
  can
• 8:24
  get
• 8:24
  feedback
• 8:24
  on
• 8:24
  it
• 8:25
  and
• 8:25
  are
• 8:25
  you
• 8:25
  following
• 8:26
  through
• 8:26
  with
• 8:26
  that
• 8:26
  so
• 8:27
  that
• 8:27
  they
• 8:27
  keep
• 8:27
  doing
• 8:27
  it
• 8:28
  again
• 8:28
  and
• 8:28
  they're
• 8:28
  having
• 8:28
  a
• 8:28
  positive
• 8:29
  experience?
• 8:30
  This
• 8:30
  is
• 8:30
  how
• 8:30
  you
• 8:31
  drive
• 8:31
  meaningful
• 8:31
  engagement
• 8:32
  and
• 8:32
  it
• 8:32
  really
• 8:32
  is
• 8:32
  a
• 8:32
  new
• 8:32
  way
• 8:33
  to
• 8:33
  think
• 8:33
  about
• 8:33
  it.
• 8:33
  Like
• 8:34
  you
• 8:34
  are
• 8:34
  creating
• 8:34
  these
• 8:35
  flywheels
• 8:36
  in
• 8:36
  your
• 8:36
  community.
• 8:37
  But
• 8:37
  first
• 8:37
  you
• 8:37
  need
• 8:38
  to
• 8:38
  define
• 8:38
  what
• 8:38
  does
• 8:39
  meaningful
• 8:39
  engagement
• 8:40
  look
• 8:40
  like.
• 8:40
  So
• 8:40
  I
• 8:41
  hope
• 8:41
  that
• 8:41
  this
• 8:41
  was
• 8:42
  really
• 8:42
  helpful,
• 8:43
  give
• 8:43
  you
• 8:43
  some
• 8:43
  good
• 8:43
  takeaways
• 8:44
  for
• 8:44
  thinking
• 8:44
  about
• 8:44
  meaningful
• 8:45
  engagement.
• 8:45
  If
• 8:46
  you
• 8:46
  want
• 8:46
  help
• 8:46
  with
• 8:47
  this,
• 8:47
  if
• 8:47
  you
• 8:47
  want
• 8:47
  help
• 8:48
  thinking
• 8:48
  through
• 8:48
  strategy
• 8:49
  around
• 8:49
  this,
• 8:49
  please
• 8:50
  DM
• 8:50
  me.
• 8:51
  I
• 8:51
  love
• 8:51
  working
• 8:51
  on
• 8:52
  this
• 8:52
  stuff.
• 8:52
  And
• 8:52
  there
• 8:53
  really
• 8:53
  is
• 8:53
  an
• 8:54
  intentional
• 8:55
  way
• 8:55
  to
• 8:56
  increase
• 8:56
  engagement
• 8:56
  that
• 8:57
  actually
• 8:57
  means
• 8:57
  something
• 8:57
  in
• 8:58
  your
• 8:58
  community
• 8:58
  and
• 8:58
  it's
• 8:59
  not
• 8:59
  just
• 8:59
  vanity
• 8:59
  metrics.
• 9:00
  So
• 9:00
  please
• 9:01
  DM
• 9:01
  me
• 9:02
  on
• 9:02
  Instagram
• 9:02
  or
• 9:03
  LinkedIn
• 9:03
  or
• 9:03
  email
• 9:03
  me.
• 9:04
  I'd
• 9:04
  love
• 9:04
  to
• 9:04
  hear
• 9:04
  from
• 9:04
  you.
• 9:05
  And
• 9:05
  if
• 9:05
  you
• 9:05
  love
• 9:06
  the
• 9:06
  show,
• 9:06
  please
• 9:06
  make
• 9:06
  sure
• 9:06
  you
• 9:06
  like
• 9:07
  and
• 9:07
  subscribe.
• 9:07
  Subscribe
• 9:07
  and
• 9:07
  share
• 9:07
  it
• 9:08
  with
• 9:08
  a
• 9:08
  friend.
• 9:08
  It
• 9:08
  is
• 9:09
  really
• 9:09
  helpful
• 9:09
  to
• 9:10
  me.
• 9:10
  This
• 9:10
  is
• 9:10
  a
• 9:10
  brand
• 9:10
  new
• 9:10
  show
• 9:11
  and
• 9:11
  I
• 9:11
  want
• 9:11
  to
• 9:12
  see
• 9:12
  it
• 9:12
  grow.
• 9:12
  Thanks
• 9:13
  for
• 9:13
  listening.