Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / Covering Your Assets

Transcript

Covering Your Assets · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

• 0:00
  Coming up on this episode of The Spiro podcast.
• 0:04
  what is going to get your photographer
• 0:06
  to walk across the yard or walk to the very back of the yard
• 0:10
  when it's their last shoot.
• 0:11
  They're cold or hot, they're hungry, and they have to use the bathroom,
• 0:15
  but they know the best angle is in the back corner of the yard.
• 0:20
  What's going to get them to spend the extra 10 minutes to do that?
• 0:24
  Welcome to the Spiro podcast.
• 0:26
  Managing your real estate photography and videography business
• 0:31
  with your hosts, Todd Kivimaki
• 0:33
  and Craig Magrum
• 0:37
  Hi, and welcome to the Spiro podcast.
• 0:39
  Managing your real estate photography and videography business.
• 0:43
  Spiro is a software platform.
• 0:46
  It's designed to help you run your day to day
• 0:48
  real estate media business, but really to help it grow and scale as well.
• 0:52
  I'm Craig Magrum host of the podcast.
• 0:53
  Welcome back to another week.
• 0:55
  If you're a returning viewer or listener, if this is your first time welcome.
• 1:00
  We're all about building community in the real estate
• 1:02
  media industry and helping you build a strong business.
• 1:05
  So we hope you find this valuable and profitable for your business.
• 1:11
  And we always love interaction with those that are listening and watching,
• 1:14
  getting your input on topics that we discuss and ideas
• 1:18
  for other business topics that we can discuss on this podcast.
• 1:21
  So I'll just start off by inviting you.
• 1:23
  Drop us a line if you have a topic right off the top here.
• 1:28
  You can email us at hello@spiro.media
• 1:31
  and we would love to hear your ideas for topics that you'd like to learn more
• 1:34
  about in running a real estate media business.
• 1:38
  All right.
• 1:38
  So with that aside, let me introduce the Spiro
• 1:42
  founder and owner and our co-host of the podcast, Todd Kivimaki
• 1:46
  Hey, welcome back to another week, Todd
• 1:48
  Crai, It's fabulous to be back.
• 1:50
  What a fast start of the year this is.
• 1:53
  Yeah, this has gone by really quick.
• 1:55
  You know, one one activity.
• 1:57
  I'll just dive right in here.
• 1:58
  And this is not the topic of the podcast, but one thing that I am doing
• 2:03
  and I have a post with some more detail in it
• 2:06
  on the Spiro Super User Facebook group.
• 2:09
  And then also if you are a REPP coaching student,
• 2:13
  I have posted in the channel and there to your forward students.
• 2:17
  I am time tracking Craig I am back on that.
• 2:21
  We've talked about this a little bit and I'm doing it because I feel like
• 2:26
  the year is going very fast already and I don't like that feeling.
• 2:31
  I want to make sure I know where my time is going.
• 2:34
  It's the one thing I have that I can get more of
• 2:38
  No matter how much money I have,
• 2:42
  you know, you know any, any type of asset, you know, tying along with this week
• 2:48
  but you can't get more time is what I'm trying to communicate.
• 2:52
  And I want to go back to a quote that
• 2:55
  I didn't come up with, but I learned from a coach.
• 2:59
  He said, when you're young, you will trade
• 3:04
  all of your time for money.
• 3:08
  However, when you are old,
• 3:11
  you will trade all of your money
• 3:14
  to get more time.
• 3:17
  And so I didn't like this feeling, Craig, of coming in,
• 3:20
  and I felt like I was more reactive and I felt like we were getting things done.
• 3:23
  We were super busy.
• 3:24
  So the media business has been so busy, busy.
• 3:27
  Spiro has been insanely busy, which is great.
• 3:30
  I love that's what we work towards.
• 3:32
  Craig, You said you had a great busy week for me though.
• 3:35
  I was like, Ooh, I woke up in the middle of the night
• 3:39
  three nights ago and I remember I didn't reply to Michael.
• 3:43
  It was like, Oh crap.
• 3:44
  Michael There was an email from his assistant in my inbox.
• 3:48
  I said, I responded right away, said, Hey, thank you so much for this.
• 3:50
  Let me review and I'll get back to more detail.
• 3:52
  And I didn't do that.
• 3:54
  Two or three days went, I don't like that. What?
• 3:56
  So I said, Todd, think of all the other things
• 3:59
  you've done that weren't that productive.
• 4:02
  And we run a business like clients are our number one priority.
• 4:07
  And that did not sit
• 4:09
  well with me that Michael's assistant was waiting on me.
• 4:12
  So anyways, long story short, I just thought, Todd, you've got some time
• 4:16
  bandits in there and let's figure out what you're doing.
• 4:20
  And again, even if you are very efficient with time,
• 4:24
  looking at a daily time sheet of what you do is great.
• 4:29
  Because if we want to grow, most of us in here, we're all overachievers.
• 4:32
  in here, if you're listening to this, you're an overachiever.
• 4:35
  You have started a business taking the leap, thinking about taking the leap,
• 4:39
  and you want to grow that business that you're not like everyone else.
• 4:45
  True
• 4:46
  So you are an overachiever.
• 4:48
  If you are listening to this, if you want to grow,
• 4:51
  you've got to protect your time and you've got to put your time and energy
• 4:55
  into the activities that are going to move your business
• 4:59
  the furthest along.
• 5:03
  You know, again, this isn't the topic for this week,
• 5:05
  but I can't help but think of a time waster.
• 5:09
  One of the biggest ones for for many of us is video shorts.
• 5:13
  Okay. We're in the media business, right?
• 5:15
  We're all about producing media and viral media and helping
• 5:19
  agents, realtors get their you know, get their brand out there.
• 5:23
  And we all do it through media.
• 5:25
  And man it's so easy to scroll through, you know, TikTok videos.
• 5:28
  Well, maybe TikTok that might be getting banned
• 5:31
  or you know, YouTube shorts or any of that.
• 5:34
  I think think of how much you could get done even
• 5:37
  by just eliminating the the mindless scroll.
• 5:40
  And, Todd.
• 5:41
  I'll admit I get sucked into that sometimes.
• 5:44
  And I feel like I've developed like adult onset A.D.D.
• 5:47
  where it's hard to focus.
• 5:49
  But yeah, by time tracking if you write down literally the number of minutes
• 5:53
  that you spend doing an activity and then start creating time blocks,
• 6:00
  I guess I'm trying to relate this
• 6:01
  to the whole idea of multitasking and trying to do it all at once.
• 6:05
  And we're not.
• 6:06
  Correct me if I'm wrong,
• 6:07
  but we're not wired to multitask, at least not do it well.
• 6:11
  Well, we're not.
• 6:12
  There is no multitasking.
• 6:13
  It is switch tasking.
• 6:15
  It is not good for your brain.
• 6:17
  Yeah, maybe that's a topic for next week we can dive into.
• 6:21
  We've talked about it before, but it be good review that
• 6:25
  You know Craig, this is so not on our topic.
• 6:27
  So maybe we're going to rename the darn thing.
• 6:29
  Now we'll get back to our topic, but
• 6:31
  I had a very similar experience with YouTube Facebook shorts.
• 6:36
  So part of all of our businesses is
• 6:38
  we actually need to be on social media channels.
• 6:42
  And I get on I set time aside for Facebook because there are some groups
• 6:47
  that I want to make sure that I participate in and I help
• 6:51
  and attend, and I'm part of the conversation when needed.
• 6:55
  And I scroll those darn things too.
• 6:57
  And you know what?
• 6:58
  So what we're going to do,
• 6:59
  this is going to be a confession of what shorts you're going to give up.
• 7:02
  I have not clicked one since the beginning of this year.
• 7:05
  I won't click them.
• 7:06
  I don't watch them. They're a waste of time.
• 7:08
  There's two that there's two that I would watch and one I like.
• 7:11
  And one was just stupid, just stupid, mindless time.
• 7:14
  The first one is there's this
• 7:17
  individual on I can't remember his name as,
• 7:19
  but he's out of Austin, Texas, and he goes around and he interviews
• 7:22
  millionaires and billionaires and successful people on the street.
• 7:25
  And I'll ask them, what's the biggest thing
• 7:26
  that you that led up to this?
• 7:28
  And he just gets like
• 7:30
  very quick and like really great information from them.
• 7:33
  And I would click on I liked it.
• 7:35
  But the problem is, is I would watch one, two, three, ten
• 7:38
  like, why am I doing this?
• 7:39
  So I gave that up the second I gave up and I'm going to admit this to you all
• 7:43
  because this is such this
• 7:47
  it was created, though I want you all to know
• 7:50
  and I'm going on a rant here, Those social media was created to
• 7:57
  navigate to a part of your brain
• 7:58
  and exploit it to continue to get you addicted to it.
• 8:01
  So the dopamine hit that you get all.
• 8:04
  So yeah, call me, call me crazy on or call me a conspiracist,
• 8:08
  but I believe it's true.
• 8:09
  And so the other one I would watch, I'm just going to tell you and you tell me
• 8:13
  what you're giving up in the comments below.
• 8:16
  Okay? Tell me what video you watch.
• 8:17
  You're like, I can't believe I watch this thing, Todd,
• 8:19
  Because I got to tell you what I watched there is this guy
• 8:22
  who would act like he's like a gang member and he would act.
• 8:26
  He would have a really hard, like, mean face.
• 8:29
  And he'd go off to people like in big cities downtown
• 8:33
  and he'd be like, Yo, homey, you want to slice, you want to get sliced.
• 8:37
  And he would say, like, Have you seen that guy?
• 8:40
  I’ve seen that guy
• 8:42
  To the guy that is doing that.
• 8:44
  I don't know his name, but I would watch these dumb things.
• 8:46
  I'd be like, Oh my gosh, he's so bold and like, look at where he's at.
• 8:51
  And he would keep a straight face and he would keep doing it.
• 8:54
  And then some guy would walk up with a pizza
• 8:56
  box and like, Hey, you want a slice of pizza?
• 8:58
  And sometimes they would like and sometimes they would chase him.
• 9:01
  So stupid.
• 9:02
  You all right?
• 9:03
  Like, stupid, like, why am I, like,Todd?
• 9:06
  You're 42 years old.
• 9:07
  You have a you have a wife, kids and businesses, and you're
• 9:12
  watching this guy talking about, hey, homey, you want a slice?
• 9:16
  So a full confession.
• 9:17
  I've given that up.
• 9:19
  I am just saying it out there.
• 9:20
  Please tell me the mindless video that you're giving up in the comments
• 9:23
  below and we'll give them all up together.
• 9:27
  I'm ashamed to admit I just watched too many in general.
• 9:31
  I think I just.
• 9:32
  I'm just need to go cold turkey.
• 9:35
  - Let's do it together, Craig, - I've got a garage to clean.
• 9:37
  It's been sitting there for the last two years.
• 9:39
  You know,
• 9:41
  if I spend 10 minutes a day instead of scrolling
• 9:44
  and go work on the garage, I'd have a great looking garage.
• 9:48
  Simple, but not easy.
• 9:49
  Right Right.
• 9:51
  Okay. Okay.
• 9:52
  Well, a great, great intro to the episode where we're going to be
• 9:57
  we're introing a future episode topic about time management.
• 10:02
  But this week's topic we're going to get to in just a second.
• 10:05
  But first, we always like to let you know what's going on
• 10:08
  with the Spiro software updates that are coming through.
• 10:12
  So, Todd, what what do we have this week?
• 10:14
  Yeah, I will make it quick because
• 10:15
  I didn't make the first part quick, but we just pushed some updates a week ago
• 10:19
  and we're cognizant and put your branding first and we put in many other things.
• 10:24
  We've talked about that, so I won't take the time.
• 10:26
  A couple of points I want to make to you as we are creating what we're calling
• 10:30
  and Shannon's calling.
• 10:31
  It's her brainchild, the Spiro Academy.
• 10:35
  So this is going to be learning for you time that you learn, not only Spiro,
• 10:39
  but we want to give you market insight.
• 10:42
  We got such great
• 10:44
  feedback from the broker dealer presentation from the market update,
• 10:48
  and we want to be generous with that information.
• 10:51
  Share that all to you.
• 10:53
  So there's 21 years from me and Shannon has a ton of knowledge
• 10:58
  that is like,
• 10:59
  Oh, there's different types of brokerages, traditional, you know, capping,
• 11:04
  transactional, all of those things all matter when you are running
• 11:08
  and navigating a business.
• 11:09
  So we're creating the Spiro Academy to give back to you to spend time with you.
• 11:14
  These are going to be sessions where some of the team, myself, Shannon,
• 11:18
  are going to be online with you in a webinar based fashion
• 11:23
  to help you, to help you hit your goals, to help you better understand Spiro
• 11:27
  But also the bigger reason of why we created Spiro, how it fits into
• 11:31
  growing and scaling your business.
• 11:33
  So excited for that to come,
• 11:34
  you will see those start to hit, those schedules start to hit.
• 11:37
  If you are not part of the Spiro Super User group and you are Spiro user,
• 11:41
  please jump in there.
• 11:43
  We give great information.
• 11:44
  You typically hear about it first in there.
• 11:46
  Also, we hint to new releases as well.
• 11:50
  So join the group if you’re Spiro User.
• 11:52
  We'd love to have you in there.
• 11:53
  Absolutely. Good deal. That's exciting.
• 11:56
  Yeah, I'm excited about it.
• 12:00
  Well, let's dive in this week. Todd.
• 12:02
  No guest this week, but we are going to be working
• 12:04
  on having some more guests join us here on the Spiro podcast.
• 12:07
  But Todd, this morning we record this on Friday mornings
• 12:11
  and we have our staff meeting on Friday mornings as well.
• 12:14
  And you shared a little bit about
• 12:19
  what's the word.
• 12:19
  I'm looking for a venture that we have in
• 12:22
  recruiting some new photographers for Wow video tours.
• 12:25
  And you talked a little bit about, you know, how to how to build culture
• 12:30
  with our photographers and let them know that they're cared for their, you know,
• 12:35
  the the
• 12:36
  your photographer is for your business is really your biggest asset.
• 12:41
  And we want to talk about covering your assets this week.
• 12:45
  And so
• 12:49
  this is very much business
• 12:51
  related because you may or may not have heard this before.
• 12:54
  And I'll just open with this, Todd, and then you can you can dive in and comment.
• 12:58
  But the cost of retaining an employee
• 13:02
  or a contractor, you know, 1099s,
• 13:06
  retaining them in and continuing to invest in them and grow
• 13:10
  them is much, much smaller
• 13:13
  than the cost of recruiting and training.
• 13:16
  A new team member.
• 13:20
  I did a quick search and now the number is escaping.
• 13:23
  But how much I think it's the cost of losing a veteran team member
• 13:28
  is something like their salary or salary and a half
• 13:33
  is the expense of losing somebody and having to hire new a new one.
• 13:37
  Yeah. And I was like, Whoa.
• 13:39
  I mean, I knew it was more, but I didn't realize how much.
• 13:45
  So do you want to kind of dive in, Todd,
• 13:47
  and talk with us a little bit about
• 13:51
  the business impact of caring for your photographers?
• 13:56
  For sure there.
• 13:57
  So let's think about this.
• 13:58
  If you have a photographer right now
• 14:01
  on your team or if you're thinking about hiring a photographer
• 14:04
  or if you are the only photographer, you will resonate more with this.
• 14:08
  I will tell you the further away you get from
• 14:11
  being that sole photographer
• 14:14
  and put yourself into the business owner just naturally.
• 14:19
  You know, it's the law of elasticity.
• 14:21
  The more naturally you forget about
• 14:24
  being in the trenches every day as a photographer.
• 14:28
  So, for example, in our area, many areas throughout the U.S.
• 14:31
  and the world that are in winter, it was
• 14:35
  dangerously cold
• 14:36
  this week for us and our markets, like dangerously
• 14:40
  a couple of days, like -10 to 20 Fahrenheit with the wind chill.
• 14:46
  And I had one of our most seasoned
• 14:50
  photographers come in and just spend a little time with him this week.
• 14:53
  And we'll get to some strategy of things that you should be doing with your team.
• 14:58
  But just small talk.
• 15:00
  Before we got into a few questions I had for him
• 15:02
  talking about was so bad on Tuesday.
• 15:05
  That was the day that it was that cold.
• 15:07
  He was outside for 10 minutes and couldn't feel his hands, didn't know
• 15:10
  that he was really pushing the buttons because he was so frozen.
• 15:15
  And think about this, you know, and those those you
• 15:17
  that are shooting, you're like, Yeah, I'm doing it.
• 15:19
  And those are you there in Florida?
• 15:20
  Like, yeah, it's worse in the summer because it's like I'm in an oven.
• 15:22
  But you are asking someone on your team to go out there on your behalf,
• 15:28
  wear your polo shirt with your logo, your hat or whatever it is,
• 15:33
  and you really need them to replace you,
• 15:38
  right?
• 15:38
  I mean, this is this is business.
• 15:39
  But for those you that forgot about that transition,
• 15:42
  I think Craig will have a story to tell with this.
• 15:45
  But remember the first time that you sent another photographer
• 15:49
  and how nervous and any feedback and remember
• 15:53
  anyone you sent on your behalf is not going to be you.
• 15:56
  A good goal is they're 70 or 80% of you and that's great.
• 16:02
  No need to get them anymore.
• 16:04
  So that's just one thing to remember,
• 16:08
  is that your face, the face of your company
• 16:13
  is in the hands
• 16:16
  daily with your photographers.
• 16:19
  at Wow we have a sales team.
• 16:22
  Okay, so Craig is on the sales team.
• 16:24
  He does a hybrid role.
• 16:25
  We have four other salespeople
• 16:29
  and we have a team and we have a manager and we have a director.
• 16:32
  That's a lot of people that are selling, right?
• 16:35
  They are a fraction
• 16:37
  of the input that we have with our team or with our clients.
• 16:41
  Excuse me,
• 16:43
  No matter how
• 16:44
  much interaction they have, you know, on a busy summer day,
• 16:47
  if we shoot 80, that's 80 opportunities that our photography team,
• 16:52
  80 appointments can potentially see.
• 16:55
  an agent say they're there half the time, an agent or a homeowner
• 16:59
  because homeowners
• 17:00
  are really your clients too remember they're your client's client.
• 17:04
  That's about 40 times No matter how hard the team of five
• 17:08
  or six worked, we would not see 40 clients in a day.
• 17:12
  So I just say that because there's times where you're going
• 17:16
  to review your photographers media and you're like, Oh,
• 17:19
  why did they do that?
• 17:21
  Why did they angle down the camera?
• 17:24
  Why did they stand inside the room?
• 17:27
  Why did they shoot it at that angle?
• 17:29
  Why did they say that thing to a homeowner or a client, or why were they late?
• 17:35
  But remember,
• 17:37
  they're not the owner of the business.
• 17:40
  No one will ever care for it as much as you are.
• 17:42
  And that's that's okay.
• 17:44
  That's actually a good thing.
• 17:47
  And they are out there
• 17:48
  doing all the little things for you every single day.
• 17:52
  So I truly believe that they are your largest asset in your business.
• 17:56
  Right?
• 17:57
  And so you want to cover them well and invest in them well,
• 18:02
  you know, one thing that that we've talked about, Todd, before
• 18:05
  in our in our staff meetings and elsewhere
• 18:08
  is how easy it is for a photographer that's serving
• 18:12
  a particular market to feel like they're out on an island by themselves.
• 18:15
  And,
• 18:18
  you know, you can get that lonely feeling and you shared a little bit
• 18:21
  and I'm guilty of this when you're out by yourself working,
• 18:28
  it's kind of a nice thing.
• 18:30
  There's a lot of aspects I like about that being a photographer out
• 18:33
  in my own market, but it's also somewhat alienating.
• 18:37
  And you can start to have conversations in your head
• 18:40
  that may or may not be true and a lot of times probably aren't true
• 18:45
  where you start having perceptions or thoughts about your company, you know,
• 18:50
  the people that you're doing this work for, you know, say, as a contractor.
• 18:55
  And if that business owner or management team
• 18:59
  supervisor or whatever isn't making a vested
• 19:04
  taking a vested interest in that photographer
• 19:06
  and really engaging them purposefully,
• 19:09
  they're going to they're going to feel alone.
• 19:10
  They're going to feel not a part of the culture, not a part of the company.
• 19:13
  It's just a paycheck. They're just out.
• 19:16
  There's a a disconnect.
• 19:19
  So Todd, I would ask you, you know, from a from an owner’s standpoint
• 19:23
  and even maybe what Wow is doing right now to try and minimize that disconnect,
• 19:27
  what what are some good practical tips
• 19:30
  or strategies that say, Wow is working on
• 19:34
  to to engage our photographers and build a just a cohesive unit
• 19:40
  and make those photographers feel part of the part of the family, the company.
• 19:44
  The family.
• 19:45
  Yeah. I love to share.
• 19:47
  So currently, and this is just what we're doing at Wow.
• 19:49
  So currently we well, let me step back a few months ago
• 19:54
  because there's some value in some things we've been doing.
• 19:57
  So a couple of months ago, the team called every single photographer
• 20:02
  and we asked them how things are going.
• 20:05
  You know, what can we help with?
• 20:07
  And this was informal.
• 20:08
  This is just along the day when we knew that they weren’t in a property.
• 20:13
  And the way we know they're not in a property
• 20:14
  is because in Spiro they check in and check out a jobs are on site tracking.
• 20:18
  We understand where they're at.
• 20:20
  So just a fabulous tool that, you know, when you're photographer
• 20:23
  is done with the job, when they're in, you know, in route to the next property.
• 20:27
  So we called them again.
• 20:28
  And that's somewhat about knowing and understanding your photographers.
• 20:32
  If you even have a great intentions of calling
• 20:35
  all your photographers and you call them when they are in a house
• 20:38
  or their drones is in the air, first, they're like, why is Todd calling?
• 20:42
  Right?
• 20:43
  I mean, always, no matter, no matter how big or small you are,
• 20:46
  when the owner calls, everybody goes, Why is the owner calling me?
• 20:51
  Even if you think
• 20:52
  you have a fabulous relationship
• 20:53
  with each one of your photographers and you might no matter,
• 20:58
  no matter
• 20:59
  what, when you call them, they're like, Hey, the boss is calling.
• 21:02
  Okay.
• 21:02
  That was a that was a thought I used to have in my head.
• 21:05
  I was like, Oh, I'm just friendly Todd
• 21:08
  So understand
• 21:09
  that there is a priority when your number shows up on their phone,
• 21:13
  then there's some stress of I'm
• 21:14
  in a house, I'm with a client, I have the drone in the air
• 21:18
  or even I'm driving. I can't answer right now.
• 21:20
  So just something as little as understanding
• 21:23
  the right time to call your photographers is important.
• 21:27
  It you know, it it further confirms that you understand them.
• 21:32
  That then gets them the buy in that gets them to walk across the yard
• 21:36
  when it's -20 out and take the best shot.
• 21:40
  You know, that's what that's your that's your goal.
• 21:42
  I've said that before
• 21:43
  and I want to say it on this podcast, but what is going to get your photographer
• 21:47
  to walk across the yard or walk to the very back of the yard
• 21:51
  when it's their last shoot.
• 21:52
  They're cold or hot, they're hungry, and they have to use the bathroom,
• 21:56
  but they know the best angle is in the back corner of the yard.
• 22:01
  What's going to get them to spend the extra 10 minutes to do that?
• 22:05
  It’s your relationship.
• 22:06
  We talk about relationships all the time, understanding them.
• 22:11
  So we have called all of our photographers and I did not call them.
• 22:15
  And specifically I did not call them
• 22:16
  because I didn't want my name to show up on their phone.
• 22:20
  I don't have a lot of interaction with the photographer, so
• 22:22
  I'm very aware of when I do have interaction
• 22:26
  and it didn't feel it was necessary to have me call.
• 22:29
  We had Brittany and Jess called and that's normal for them
• 22:33
  and we collected really great feedback.
• 22:34
  We jotted it all down, we took it into consideration.
• 22:37
  And so they heard from us and, you know, I'll tell you that.
• 22:39
  I'll tell you that
• 22:40
  a lot of them said, Hey, it's really great that you're asking these things
• 22:44
  or they would Slack Brittany or Jess afterwards.
• 22:46
  And hey, thanks.
• 22:46
  Thanks for checking in.
• 22:47
  Like, I don't really have any feedback right now, but it's good to hear from you.
• 22:50
  I really appreciate that.
• 22:51
  I'll let you know if anything comes up.
• 22:54
  That's a simple thing that you can do to show people you care.
• 22:59
  It's free, it's easy.
• 23:00
  Just takes a little bit of your time.
• 23:03
  Then from
• 23:04
  there we we realize through projections that our goals for 2025
• 23:09
  that we were going to need to hire more photographers.
• 23:12
  I guess I think we're we're we're we're trying to hire
• 23:16
  six right now as what we're trying to hire.
• 23:19
  And in that we realized that it was time to talk to
• 23:24
  some of our most seasoned photographers, the ones that have the most experience.
• 23:29
  And we'll review some of our training practices and procedures.
• 23:34
  Now we have a very, very detailed training guide.
• 23:38
  So our previous trainer who was with me
• 23:42
  for a very long time, he was fabulous of what he did.
• 23:45
  He created a very detailed training guide, video
• 23:49
  series, training guide, expectation. we have levels.
• 23:53
  He's he's a schoolteacher.
• 23:55
  In fact, he went back into the school system, which I'm happy I'm sad
• 23:58
  that we don't have his expertise here, but I'm super happy for him.
• 24:02
  He is back at the school his kids go to, but he created a curriculum
• 24:06
  for our photographers and we felt very special.
• 24:10
  We feel it's great, but we don't feel that anything is ever perfect.
• 24:14
  So we're now collecting feedback on that process of how we train photographers.
• 24:19
  That is, we have four pillars here at Wow.
• 24:23
  With the way we train individuals, we feel that it contains four things,
• 24:27
  and the first one is
• 24:30
  finding and
• 24:31
  onboarding new photographers, onboarding and training.
• 24:35
  So that is pillar one and that's where we're focused on because we are trying
• 24:38
  to hire six photographers right now.
• 24:41
  Awesome. Well, with growth.
• 24:42
  Yeah, we definitely need to add to the team, Todd.
• 24:45
  So it is exciting.
• 24:47
  It's also scary, you know, new group of people coming in to, to get trained.
• 24:51
  And again, there's a business expense to that,
• 24:54
  but it's not always a bad thing If you're in a growth mode
• 24:57
  and you have to add people, you're not replacing necessarily.
• 25:01
  So let's let's kind of go back to that.
• 25:04
  So we're adding photographers
• 25:05
  because we're growing and we're very thankful for that.
• 25:08
  But we want to make sure that is is we continue to take care of and in value.
• 25:14
  Our current photographers, our veterans, those that have been with us,
• 25:18
  whether it's a short time or have been with us multiple years.
• 25:24
  You you talked a little bit
• 25:25
  about having some of the veterans in to to talk about
• 25:31
  caring for the rest of the team out in the field.
• 25:34
  So what and why are we having the veterans come in
• 25:37
  to to talk with with you and in the leadership about that?
• 25:41
  Yeah. Great question.
• 25:42
  So there's there's
• 25:43
  a lot of strategic decisions around this of why we've had them come in.
• 25:47
  So when we were collecting feedback
• 25:51
  it started some other discussion with team members
• 25:54
  and they came from some of our most seasoned
• 25:57
  and we realize how much they cared, like they truly cared.
• 26:01
  And they said things such as
• 26:03
  I want to make sure that everyone in my city
• 26:07
  is trained and has as many services as possible
• 26:11
  because it looks because we look bad as a team.
• 26:16
  If one photographer is not doing video the right way,
• 26:19
  not shooting the right angles, things like that, we went, Oh my goodness.
• 26:23
  Like, wow, that thing.
• 26:25
  Okay, so think about that for those of you that that don't know our company makeup,
• 26:30
  at Wow we have subcontractors for our photographers
• 26:34
  and to have a subcontractor say, Hey, I want to make sure
• 26:37
  that the team knows
• 26:40
  how to do the services because collectively as a whole,
• 26:44
  it might impact all of our jobs and impact my jobs.
• 26:48
  I mean, think about that.
• 26:49
  Like if if you send a new photographer out and a client is not happy
• 26:54
  with that, they assume that that is the look of your entire company
• 27:00
  and they assume that either your quality has gone down
• 27:03
  or something different or they're going to maybe try a competitor.
• 27:07
  So we heard some really great things from our team and then we also heard
• 27:12
  some ideas
• 27:14
  from them for training and asking,
• 27:17
  hey, can we, you know, can we help do this in the field?
• 27:21
  Can we help?
• 27:22
  So it got us thinking of like maybe there's positions here to make people
• 27:27
  something that we in the past have called like a regional trainer or
• 27:30
  and that is
• 27:31
  the one of the most experienced person and one of the best teachers in the city.
• 27:35
  And some of what they do is they spend time
• 27:39
  helping correct issues and gaps with photographers in the field.
• 27:44
  And so things like that were said, Craig,
• 27:46
  that we know they're so much more in their head
• 27:48
  and we don't want to assume, even though that we have a incredibly built out
• 27:53
  process for training, onboarding and the progression of skills.
• 27:58
  We don't want to assume it's perfect because we need to pivot
• 28:01
  and adapt and change as the mark in our business changes.
• 28:07
  You know what you said about one photographer
• 28:10
  having a skill set versus another that might not be doing it quite the same.
• 28:13
  And so our clients are wondering, yeah, what has a quality gone down?
• 28:18
  I mean, that's that's a real thing.
• 28:20
  Let me give you a personal example.
• 28:23
  So I've got one other photographer in my market that we shoot.
• 28:27
  You know, we both shoot.
• 28:28
  I do a majority of them, but I felt really bad.
• 28:31
  Todd,
• 28:32
  because this photographer shared a comment with me
• 28:36
  just in the last day or two that they feel like
• 28:38
  the client is disappointed when they show up and it's not me
• 28:42
  and my heart sank because, I mean, I, I care about people
• 28:45
  and I don't want this photographer to feel that way.
• 28:48
  I mean, I value the relationships I've built,
• 28:50
  you know, over over the multiple years.
• 28:52
  But I want them to be successful and feel like they're valued by our clients.
• 28:56
  And that just not just by the company,
• 28:59
  but there is an experience difference.
• 29:02
  I've been doing this a lot longer and so clients have gotten used to
• 29:05
  a certain look and a certain way, you know, that I shoot,
• 29:08
  which is mostly mostly the training that I've gotten, you know, from Wow.
• 29:13
  But clients can notice even small differences
• 29:16
  that I don't even necessarily see myself.
• 29:20
  So taking the time to invest in that photographer,
• 29:24
  to really replicate results will go a long way.
• 29:27
  And I tried to encourage this person, hey, you know,
• 29:30
  they're they're used to me because I've been doing this since 2017.
• 29:35
  I've built relationships.
• 29:37
  So I want to encourage you, don't give up,
• 29:39
  you know, go back to your training, review things, look at things that
• 29:43
  I've shot that other photographers in other markets have shot
• 29:46
  and just try and replicate what you can, you know, minimize
• 29:50
  any differences that you might have.
• 29:52
  And look at it is building relationships that you're part of that realtor's team.
• 29:57
  You're not just a photographer, you're part of their sales force.
• 30:00
  You're part of that, helping them win new listings
• 30:03
  and really try and bracket yourself that way and think of yourself that way
• 30:07
  so that when you're interacting with them, they sense that from you, that you're
• 30:10
  not just there to shoot some pictures, but you're there.
• 30:13
  Part of their marketing team
• 30:14
  and as you do that, as you communicate to them your desire
• 30:18
  to help them grow their business, you're going to develop the same relationship
• 30:21
  that I have with them because that's how I position myself
• 30:24
  in, in the market that I serve.
• 30:27
  So if if our messaging and our our tactics
• 30:30
  in ways we shoot are are constant,
• 30:34
  they're going to start to trust you more as well.
• 30:36
  So don't give up.
• 30:38
  So all yeah all of that to say consistency
• 30:41
  and taking the time to invest in your photographers
• 30:44
  and help them to see the why of what they're doing.
• 30:47
  Yeah, I love that. Craig.
• 30:49
  Craig, I'm asking you a question and, and, and I'll ask you this question on Monday
• 30:54
  when you're for
• 30:55
  you all, Craig is going to be part
• 30:56
  of that group, too that's coming in on Monday for our company.
• 31:00
  But I'm going to ask this now because I think this is something that
• 31:03
  I'm very curious about.
• 31:05
  Oh, boy, no pressure.
• 31:09
  And this is the reason why we ask questions, because it's like I just
• 31:13
  I simply don't Yeah, there is no pressure because I don't know this.
• 31:16
  Do you think that consistency
• 31:19
  do you think it's more technical
• 31:22
  or do you think it's more client service
• 31:25
  of where
• 31:27
  that photographer has or do
• 31:29
  they show up because it's not warm, friendly Craig
• 31:32
  that knows about their family, that knows about
• 31:36
  has a history with them or are they disappointed?
• 31:39
  Because when they get that link, they go, Oh,
• 31:44
  Craig's reflections not in the mirror.
• 31:47
  And it's How do you know what to say?
• 31:50
  Sorry,
• 31:51
  Is that the is it like, oh, this these angles
• 31:55
  are just that much better,
• 31:58
  You know, That's a hard one.
• 32:01
  That's a hard one to answer, Todd, Because I think it's a little bit of both.
• 32:05
  Okay.
• 32:06
  So back when I was on my own and had my own business,
• 32:09
  I had another photographer that was shooting quite a bit for me.
• 32:13
  And I would get comments where
• 32:17
  they're not they're just not taking quite the right same angles.
• 32:20
  And I would go back through their media and look at like, I'm happy
• 32:24
  with these these angles and composition.
• 32:28
  And I would I remember one client specifically that complained
• 32:33
  about showing I think it was was it too much ceiling or too much floor.
• 32:37
  Okay, a common.
• 32:38
  yeah and and I told this realtor, I said,
• 32:42
  I'm going to confess I would shoot this the exact same way.
• 32:46
  I just
• 32:47
  I have to be honest with people.
• 32:52
  So I do hear feedback from clients
• 32:55
  that they'll first go to the technical part of it.
• 32:59
  Well, it's just not the angles that you take, you know?
• 33:02
  And sometimes that is true.
• 33:04
  I have seen pictures that I would not have taken
• 33:07
  or compositions that I wouldn't have formed because that's not part of our training.
• 33:11
  So there there is a legitimate aspect of that.
• 33:15
  So it's definitely part of that.
• 33:19
  But the other part of it is
• 33:21
  the other photographers that I've worked with in my market,
• 33:25
  there is an age difference.
• 33:26
  Let me let me start there. There's an age difference.
• 33:28
  Okay. I'm going to leave that one alone. Craig.
• 33:30
  I'm just gonna.
• 33:31
  that I think this is a legitimate part of it, though.
• 33:34
  Okay?
• 33:35
  For those of you watching, you see the gray in the goatee, right? Go.
• 33:40
  You can't see it.
• 33:40
  Well, maybe you can see a little straight straight there.
• 33:43
  I'm 48 years old.
• 33:44
  Okay.
• 33:45
  I'm I'm closing in on the half century mark and I'm getting very introspective
• 33:49
  about that.
• 33:50
  But I think with age comes
• 33:52
  some built in trust because people don't see you as the kid, right?
• 33:57
  Is the inexperienced.
• 33:59
  It doesn't matter how good you might be.
• 34:01
  Sometimes people will look down on you because of your age
• 34:04
  and not have any faith in you.
• 34:06
  Now, you can't you can't let that get you down.
• 34:08
  You just you have to work all that much harder to earn their trust.
• 34:11
  Right.
• 34:12
  For those that are older, that have been around the market for a little while,
• 34:16
  you've got kind of built in trust and hey, this this is,
• 34:20
  you know, a kid coming up just coming out of college.
• 34:24
  And there is things that you learn with time and how to interact with people,
• 34:28
  how to interact with clients confidence that is built with time.
• 34:33
  Todd If if you had taken me even just ten years ago,
• 34:37
  I would not have the confidence level to speak with people about the business
• 34:40
  that I'm in that I have now.
• 34:42
  It's a good point
• 34:43
  and it only comes because of experience and time.
• 34:46
  You know, I've gotten to learn this industry
• 34:48
  and so there's some things I can now pretty comfortably talk about.
• 34:52
  So when
• 34:53
  when you have, say, a younger person that is on your team out there shooting
• 34:58
  the realtors that they're dealing with
• 35:01
  might just not have the trust in them because they're
• 35:05
  because of the age difference and because of the
• 35:08
  of experience in building business relationships, how to communicate.
• 35:11
  There are differences.
• 35:13
  So that part of what I try and
• 35:16
  teach the photographers
• 35:18
  that I'm working with in my market is one little, one little.
• 35:22
  I don't want to call it a trick because I mean it, but I'll say to a seller, Hey,
• 35:26
  you made a great choice in choosing so-and-so as your realtor.
• 35:29
  They're really investing in their media and marketing for you.
• 35:33
  And not everyone does that.
• 35:34
  Not all the realtors that I see in the market do this.
• 35:36
  So you've got a great realtor.
• 35:39
  it’s a great line
• 35:41
  It's a line, but it isn't.
• 35:42
  But it's part of yeah, I mean, yeah, no, I know what you mean,
• 35:47
  but it's part of positioning ourselves as a company and as a, as a photographer,
• 35:52
  but as a marketing specialist is part of that Realtor’s team.
• 35:55
  So there's an added value that they didn't just hire a photographer,
• 35:59
  they hired a marketing consultant.
• 36:01
  Now someone that's new in the business that's younger
• 36:04
  might not think of positioning themselves that way or communicating that way
• 36:08
  in front of a seller and or the realtor that's standing right there
• 36:12
  that gets a little grin when they hear them, you know, say that
• 36:17
  so long answer to a short question.
• 36:19
  Honestly, I think it's both, because I've I've run into both.
• 36:23
  Yeah.
• 36:23
  I think.
• 36:24
  Such as you were saying all that, Craig, I agree 100%.
• 36:29
  And the split what it is we can all argue on,
• 36:32
  but say it's 50, 50, 50%, you have to be above the level
• 36:37
  of technicals to not raise red flags.
• 36:43
  And then 50% you need to give
• 36:47
  a higher level customer service.
• 36:50
  It's again, we're a service business.
• 36:53
  This is the feelings.
• 36:57
  Some of the feelings that they get
• 36:59
  at the appointment are then reflected on the end product.
• 37:04
  Just simply think about it.
• 37:05
  Think about it both ways.
• 37:06
  So if they have a bad feeling
• 37:09
  after the appointment because of the photographer,
• 37:12
  we all know they're going to pick apart those images like none other.
• 37:16
  Yeah, I'm going to expand on that.
• 37:19
  So but back when I was on my own, the photographer
• 37:22
  I had shooting with me younger guy, college age.
• 37:26
  He's the one that was producing photos that I was happy with.
• 37:29
  I thought they were good composition, they were good angles, but I would hear
• 37:33
  people pick those things apart, but they would also say
• 37:36
  most of them, he's he's very nice, but he's just so quiet.
• 37:40
  Yeah.
• 37:41
  So they took that quietness as shy, awkward slash even.
• 37:46
  I had one person that thought he was rude.
• 37:48
  And this guy. he was not rude.
• 37:51
  He was not rude at all.
• 37:52
  He was the nicest guy you'll ever meet.
• 37:54
  But because he was quiet, they took it as rude.
• 37:57
  So, yeah, their perception of.
• 37:59
  Of personality and or communication will impact that.
• 38:02
  Their technical pick a part of the media.
• 38:05
  Yeah. Yeah.
• 38:07
  And it goes opposite way too as to where if you leave that appointment
• 38:12
  and you have just wowed them you know you put on your song
• 38:15
  and dance, you walk out, they're like, Yeah, those people are great.
• 38:19
  You could produce crap and they're never going to say it.
• 38:22
  Okay, case in point.
• 38:24
  So I never produce crap.
• 38:25
  But you.
• 38:26
  I've shot real estate photography 21 years ago.
• 38:28
  It was not great.
• 38:31
  You know, Ryan, I.
• 38:32
  Ryan is
• 38:35
  our trainer at Wow.
• 38:36
  Who built that So many some of you know that name.
• 38:38
  But anyways we shot a lot of houses like
• 38:42
  thousand, 1500, a lot of year properties
• 38:46
  and looking back over and some of this is just a migration
• 38:50
  from my memories probably going, but I don't remember one complaint come in
• 38:55
  like I just don't now they weren't as picky.
• 38:58
  Remember 20 years ago people were photos on a Sony maverick
• 39:02
  three and a half inch floppy.
• 39:04
  So I had lower expectations.
• 39:06
  But you know what?
• 39:07
  And this is me being conceited, but when I walked out of that house, man,
• 39:11
  I wowed those people.
• 39:12
  They were like, man, that this.
• 39:14
  And they would just look at it and you would get by with things
• 39:18
  that are like, yeah, that wasn't so great.
• 39:20
  But the experience and their expectations mentally were
• 39:24
  that was such a great level service.
• 39:26
  It's going to be the same with photos.
• 39:28
  I don't know what that is from a mental standpoint.
• 39:30
  Some of you that study the brain
• 39:31
  let me know what that theory is called because I'd love to know what that is.
• 39:37
  But the same
• 39:37
  happens and then you even set your photographer up to fail.
• 39:41
  Because if you're giving that really high level customer service
• 39:45
  and they're not and their photos aren't so great,
• 39:47
  that's when you start to get into the nitty gritty of painfulness.
• 39:50
  Because now you're like, Oh, why do I even try to hire a photographer?
• 39:54
  But that's not the case.
• 39:55
  You should hire photographers, right?
• 39:59
  And so part of covering them and investing in them
• 40:02
  that there's a business of profitability to that,
• 40:07
  of taking the time to teach that photographer
• 40:11
  everything that you know, and thinking through all aspects of it
• 40:14
  from the technical part to the customer service part,
• 40:17
  you know, they might just quote unquote just be a photographer.
• 40:21
  They might not have a hybrid role
• 40:22
  of a business development specialist, but train them as one anyway
• 40:26
  because that's going to that's going to impact the experience that the realtor
• 40:30
  has with that photographer and therefore the perception of your company.
• 40:34
  And it makes them feel a part of that and a very good part of that business.
• 40:39
  If you're giving them business skills, you're taking the time to invest in them.
• 40:44
  They're not just expendable, expendable commodity, right?
• 40:47
  We talk to realtors about photography being a commodity.
• 40:51
  You know, it's
• 40:53
  they want the best pictures of the cheapest price
• 40:54
  and that that's all they think about.
• 40:57
  But if you show your value as not just a photographer, you're not just a commodity.
• 41:02
  The relationship goes deeper.
• 41:03
  It's the same thing with your with your contractors.
• 41:05
  Don't view them just as photographers view them is a vital part of your company
• 41:11
  in helping you grow and value them as people. So
• 41:17
  am I getting to the point of this?
• 41:20
  yeah,
• 41:21
  it hurts when you lose photographers on your team.
• 41:25
  It just does.
• 41:27
  Yeah, some.
• 41:27
  And we're hiring six
• 41:29
  and one of them is transitioning on to a different career and that's great.
• 41:31
  We know that 2 to 5 years is kind of the limit
• 41:36
  for photographers unless they move up, and that's not conclusive.
• 41:41
  But on average
• 41:43
  and this individual happened to be going
• 41:44
  he was going to school, it's the next step for him.
• 41:46
  So we're happy.
• 41:47
  There's just a whole there.
• 41:48
  But it's going to take time, money.
• 41:52
  We're going to have unhappy clients because of it.
• 41:54
  We're going to have to train.
• 41:55
  So there is a cost.
• 41:56
  So if you're doing this, do it correctly.
• 41:58
  Invest the time to build a relationship with your photographer.
• 42:03
  Educate them on this, even what to say.
• 42:05
  Don't assume that
• 42:08
  those words that Craig used there
• 42:10
  Giving compliments
• 42:11
  about the agent to the homeowner is very smart.
• 42:14
  But I'll tell you what, to
• 42:16
  A 20 something year old or maybe even to an introverted individual, that's like,
• 42:21
  you want me to say that again? That goes back to feelings.
• 42:23
  I got my feelings clock here.
• 42:24
  It's difficult to say feelings out loud.
• 42:27
  Just do that with your team.
• 42:29
  Write those things down.
• 42:31
  If you know something about an agent, put it in their Spiro
• 42:34
  notes on their agent record.
• 42:36
  If you have that in your head, be generous.
• 42:38
  Put that information to your team members, type it in,
• 42:42
  go to the agent, put it on photographer notes.
• 42:45
  Then when your photographer's
• 42:46
  at the house of that agent,
• 42:47
  they'll click the red button and they'll view your brain dump about the agent.
• 42:51
  Then that photographer can walk in and talk from a perspective
• 42:57
  that seems like they're just picking right up where you left off.
• 43:01
  You know, what kind of customer service that is that
• 43:05
  it feels like to that agent be like, Well, wait a minute,
• 43:07
  how did this person like the communication?
• 43:09
  Like Craig took time to talk, tell this other photographer
• 43:13
  about what I like and what's important to me.
• 43:16
  Like I think that's just a simple thing that you can type in those notes.
• 43:19
  Craig is not something that we can do on a consistent basis.
• 43:22
  We have notes in there, but taking that information and sharing that
• 43:27
  I think can be huge.
• 43:28
  And again, it just ties back to the idea of what you focus on
• 43:31
  will expand and focusing on your biggest asset
• 43:34
  being the photographers and taking time to ask them questions.
• 43:38
  Don't assume you know everything.
• 43:40
  You might have shot ten times more houses than they have,
• 43:43
  but they're doing it today.
• 43:44
  Right now, as a photographer of your company, don't assume you know everything.
• 43:49
  Ask them for their information.
• 43:51
  I think you will find so much value in it and at the same time,
• 43:55
  they will feel good that you ask and they will feel good for helping out.
• 44:01
  Can I share one thing that kind of impacted me
• 44:04
  in a in a really good way that that Wow has done.
• 44:06
  And this isn't too to
• 44:08
  kiss up to Todd or anything like that because Todd didn't even
• 44:11
  ask me about this,
• 44:13
  but something small like, okay, so Todd, you had you had a photographer
• 44:16
  come in just this week and talk about how cold it was in their fingers.
• 44:20
  I remember just a couple of months ago, it was kind of a similar cold snap.
• 44:25
  And in the mail I got a card from the office just thanking me
• 44:29
  for the work that I do out in the field and a gift card to Starbucks,
• 44:33
  you know, hey, you know, grab yourself a warm drink as you're headed out.
• 44:37
  Very small thing.
• 44:38
  I think it was a $5 maybe maybe a $10 gift card.
• 44:41
  So not a huge investment.
• 44:43
  But just the thought that my office was thinking about me out in the field
• 44:47
  knowing that it was cold out, man, you know, it just gave me a really good
• 44:52
  feeling.
• 44:53
  as part of the team of they're thinking about me.
• 44:56
  Think you have to be intentional with your realtors. Yes.
• 44:59
  With, you know, make marking down the notes,
• 45:01
  but do that for your photographers as well.
• 45:03
  The impact will be huge.
• 45:05
  It builds great culture.
• 45:07
  It shows that the company cares about the human being.
• 45:10
  This is, again, covering our assets, our assets for for lack of
• 45:15
  we don't want it to be a cold business term
• 45:17
  because these are human beings
• 45:18
  that you're working with that are helping you build your business.
• 45:22
  But the buy in that you'll get from your team when you just do
• 45:25
  take the time to be intentional in caring for the human beings on your team.
• 45:30
  Massive.
• 45:31
  an easy thing to do and that is I'm so happy
• 45:34
  that the team did that and, and that really comes from,
• 45:38
  you know, setting those expectations at a company
• 45:43
  level of core values.
• 45:46
  And, you know, I didn't even know that happened.
• 45:48
  Craig That was exciting to hear happened. You know, that's fabulous.
• 45:50
  Kudos to Jess and the team and maybe Brittany wrote they wrote the the card.
• 45:56
  But getting that feedback is so important and allowing people and a word
• 46:00
  we use all the time.
• 46:01
  And again, this is a business term, but we try to empower our employees.
• 46:06
  You know, we let. Jess knows what's important.
• 46:08
  Let Brittany know that photographer hours are important to us.
• 46:11
  We empowered her to be able to something as simple as write a card and give a
• 46:15
  I think it was probably $5.
• 46:17
  Craig, I think is probably what it is.
• 46:19
  The amount doesn't matter.
• 46:20
  It really does.
• 46:21
  And this is an Austin Cheviron thing
• 46:23
  he's a realtor at an adjacent market does and he does coaching.
• 46:27
  He really just does coaching now but that's your reticular activator
• 46:31
  in your brain.
• 46:31
  That's what it's called our remember that brain function,
• 46:33
  your reticular activator is what is triggered when you open that card
• 46:38
  and you and you get that gift card.
• 46:40
  It's just that thing that makes you feel warm.
• 46:43
  And this goes back to what we
• 46:45
  kind of opened the episode with, Todd. Time management.
• 46:48
  As an owner, I would encourage you take the time
• 46:51
  and I did this for my clients back when I had my own business,
• 46:54
  take the time to write out thank you cards for your team,
• 46:58
  manage your time and start to scroll through the videos or,
• 47:02
  you know, whatever else it is, block out a block of time
• 47:06
  to invest in your team, get creative, start brainstorming some.
• 47:09
  How can I show this person I care about them and I'm telling you it,
• 47:13
  it will build huge dividends for your business, but also just
• 47:17
  the relationships you're able to build with your team.
• 47:20
  And that just makes for a very healthy, nontoxic workplace.
• 47:24
  y'all, if you're listening and you're still with us.
• 47:27
  Thank you.
• 47:28
  Hey, there's probably a million ideas that we didn't cover.
• 47:31
  Can you share them?
• 47:32
  Can you be generous with what you're doing with your team or ideas?
• 47:35
  share them in the comments below, email them to us.
• 47:37
  This isn't just a ploy to get comments on this video.
• 47:40
  We just care that we serve you.
• 47:41
  So if we can get comments going down there
• 47:45
  to help us all would be great.
• 47:47
  What ideas do you do?
• 47:48
  Do you have a cool little thing that you've stumbled upon or you've
• 47:51
  you've nurtured and it's really great for your team?
• 47:54
  Let us know what it is generally, I want to know.
• 47:56
  I want to collect this feedback because I want to do it for our team
• 47:58
  and I want the whole community to understand how to build these teams.
• 48:01
  So share that with us below that thing that you do
• 48:05
  that has just makes your team feel like you care.
• 48:08
  And let's see if we can get a nice list on below and build this community.
• 48:12
  I just have to comment real time, real quick.
• 48:15
  You mentioned we're not asking for comments to build a huge following or anything
• 48:20
  quite that.
• 48:21
  I get emails from social media influencers and strategists on.
• 48:26
  Hey, we've noticed you only have such and such number of,
• 48:29
  you know, subscribers or whatever
• 48:31
  on your channel and we could help you grow, blah, blah blah.
• 48:34
  Yeah, and these ways of getting people,
• 48:37
  you know, we do ask for you to give us a like sometimes to share.
• 48:40
  But half the time I forget to ask that.
• 48:42
  Todd because that's not the important part.
• 48:44
  We just, we want to build an authentic community
• 48:47
  and yes, share ideas on how to build strong businesses.
• 48:51
  So I will because I'm remembering I will ask if you found value in this,
• 48:55
  give it a like share it with share it with others that you've,
• 48:59
  you know, other colleagues and friends in the business.
• 49:01
  If you found value in it.
• 49:02
  And if you're just just now starting to listen, we would love for you to subscribe
• 49:06
  just so you get the notifications on when new episodes drop.
• 49:10
  So there's there's the social media ask.
• 49:14
  Yeah, but that's ultimately not why we're doing it.
• 49:17
  It's not.
• 49:17
  We could probably be tuned up at so many levels.
• 49:19
  We're probably doing everything by the book wrong to grow the channel.
• 49:22
  But you know, it's a cool community.
• 49:25
  It's great to hear from a lot of you and we like this tight knit community and
• 49:30
  this is just like we've said before.
• 49:31
  Craig and I are both are so appreciative that some of you that like
• 49:36
  more than one of you would tune in and a lot of you tune in weekly.
• 49:39
  So, you know, just thank you for that blessing that you've given to us.
• 49:45
  Absolutely. All right.
• 49:47
  Well, Todd, thanks for all you shared this week and
• 49:50
  and you as well, Craig.
• 49:51
  Thanks for that feedback about, you know, because you're doing it every day.
• 49:55
  Yeah. Yeah.
• 49:56
  Well, I love what I do.
• 49:57
  And I've bragged to our clients what, you know, what a great culture we have.
• 50:02
  And I love what I do.
• 50:03
  And when you
• 50:04
  when you love what you do, it shows and people pick up on that positivity.
• 50:08
  So that's another benefit to really investing in your people is if,
• 50:12
  if they love what they do because they've got a great culture
• 50:15
  that they're working in, in your business that's going to, that's going to show
• 50:18
  to the clients that they're working with or prospects.
• 50:22
  There's there's just so many good things.
• 50:24
  So anyway okay that how about we wrap up, Todd. Does that work?
• 50:28
  Sounds good. That is great. That’s a great week.
• 50:30
  All right, guys.
• 50:31
  Thank so much. Again, we hope you found value in this.
• 50:34
  And like Todd said, share some ideas of how do you invest in your team.
• 50:37
  What are some things that you found have really elicited a really good response
• 50:41
  from your team that they show you that they appreciate what you've done for them?
• 50:44
  We'd love to hear those ideas.
• 50:46
  If you're watching on YouTube, leave a comment below.
• 50:49
  If you're listening to the podcast, make sure you drop us a line.
• 50:52
  hello@spiro.media because we'd love to learn from you as well.
• 50:56
  Guys, have a great week.
• 50:57
  Take time out to
• 50:58
  be thankful for the blessings in your life and make sure you take a breath.
• 51:01
  Take care.
• 51:02
  Thank you for joining us for the Spiro Podcast,
• 51:05
  managing your real estate photography and videography business.
• 51:09
  This is a production of Spiro and wow video tours.
• 51:13
  You can find out more about Spiro
• 51:14
  is real estate, media, business management software at our Web site.
• 51:18
  spiro.media.